 Keen Footwear - Bobbie Parisi
from Melodies in Marketing
June 28, 2008
Date: June 3, 2008 Location: Sustainable Brands 08 - Monterey, California Organizer: Sustainable Life Media, Business Author, 'Green Marketing'Speaker: Bobbie Parisi - Vice President of Marketing, KEEN FootwearSummary: [Preliminary Abstract pending Analysis] Hailed by AdAge as one of their Top 50 Sharp Ideas, Bobbie planned and executed Keen's "STAND" campaign, which raised their website traffic by 58% and email newsletter signups by 90%. This brand has resonated very well with young adults under 35, and the company has realized a large sales growth through community outreach programs, bringing their sustainability message to college students across the country, and through cause-related marketing efforts.Additional Resources:Going from $0 to $150 million in 5 years, by Lorne Craig.Keen STANDS Tall in our Kitchen, by Jessica of FreeThink.Bobbie Parisi on Challenging the Green Consumer, Q&A with Sustainable Life Media.KEEN Hybrid.STAND Inspires Everyone to Stand Up for the Environment, by GreenSage.com.The slides from this presentation can be found at the Sustainable Brands 08 conference website. Simply register at: http://www.sustainablebrands08.com/user/register , then click on Presentations, select June 3rd, then look for 11:25-12:00pm.
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