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 Blogs and Email: A One-Two Marketing Punch
from Practical Ecommerce Podcasts
May 21, 2008
I have long been an advocate of using blogs and email as complementary online marketing strategies. Blogs serve a customer acquisition function, while email serves a customer retention role. That belief was recently reinforced when I attended a webinar jointly sponsored by a new company, Compendium Blogware, and well-known email reputation service provider, Habeas.
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