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Behind The Brand Videos by Popular

The New Rules of Relationship Marketing

02/15/12
As relationship marketing expert Mari Smith likes to say, there's no longer B2B or B2C -- now there's just P2P, or people to people. Watch ... tags: behind the brandbusinessdist-youtubemarketingmashable videorelationship marketingsmall business

Why You Should Stop Marketing and Fascinate Your Customers Instead

02/08/12
Human behavior expert Sally Hogshead has identified seven personality 'triggers' that you can use influence engagement, purchase decisions ... tags: behind the branddist-youtubeinfluencemarketingmashable videoPersonalityvideo

How Kawasaki Motorcycles Is Using Social Media to Get Ahead

02/01/12
How did Kawasaki, a relatively small brand, race to the front of the pack of motorcycle manufacturers Answer social media. Here's how they ... tags: behind the brandbusinessdist-youtubeentrepreneurshipkawasakimashable videosocial media

Why Building a Business in a Boring Industry Can Pay Off

01/04/12
Online meetings are boring, and it is precisely for that reason that John Rydell thinks the industry is ripe for disruption. Check out this ... tags: behind the brandbusinessdist-youtubemashablemashable videostartupsvideo

How iJustine Became a YouTube Mogul

12/28/11
iJustine is a self-made YouTube star -- here's how she did it. Editor's note This video was shot before Steve Jobs died. tags: behind the branddist-youtubemashablemashable videovideoyoutube