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Behind The Brand Videos by Popular

The New Rules of Relationship Marketing

As relationship marketing expert Mari Smith likes to say, there's no longer B2B or B2C -- now there's just P2P, or people to people. Watch ... tags: behind the brandbusinessdist-youtubemarketingmashable videorelationship marketingsmall business

Why You Should Stop Marketing and Fascinate Your Customers Instead

Human behavior expert Sally Hogshead has identified seven personality 'triggers' that you can use influence engagement, purchase decisions ... tags: behind the branddist-youtubeinfluencemarketingmashable videoPersonalityvideo

How Kawasaki Motorcycles Is Using Social Media to Get Ahead

How did Kawasaki, a relatively small brand, race to the front of the pack of motorcycle manufacturers Answer social media. Here's how they ... tags: behind the brandbusinessdist-youtubeentrepreneurshipkawasakimashable videosocial media

Why Building a Business in a Boring Industry Can Pay Off

Online meetings are boring, and it is precisely for that reason that John Rydell thinks the industry is ripe for disruption. Check out this ... tags: behind the brandbusinessdist-youtubemashablemashable videostartupsvideo

How iJustine Became a YouTube Mogul

iJustine is a self-made YouTube star -- here's how she did it. Editor's note This video was shot before Steve Jobs died. tags: behind the branddist-youtubemashablemashable videovideoyoutube