B2b Marketing Videos

Arketi Principal Rory Carlton voiced his take on the effectiveness of postal mail versus email in garnering attention in today’s electronic-centric world.

Arketi Group highlights a few fundamental tenets to abide by when conducting outreach with the media. Some best practices to employ include performing due diligence, understanding the reporter's preferences, avoiding over-the-top-jargon and leveraging social media channels to "follow" the reporter.

The massive shift of marketing to the digital realm has caused BtoB marketers to re-assess their engagement strategies. Arketi Group examines the viability of webinars as an effective and interactive tool for marketers and provides some best practices to consider.

Would you like to buy or sell your products online with high level of security? You can start now for free. DoTradeEasy.com is a new generation fast growing B2B marketplace that introduces a top trading system for safe direct online shopping between buyers and sellers globally. It serves end to end users, suppliers, wholesalers and manufacturers. Start effective business marketing. Author: dotradeeasy

Arketi Group offers tactics, best practices and strategies for business-to-business companies to utilize when implementing an effective and sustainable loyalty marketing program.

In this BtoB Marketing Minute exclusive, Arketi Principal Mike Neumeier, APR sits down with Jason Kintzler, founder and CEO of PitchEngine, to discuss the evolution of the social media news release. Learn how this progressive style of sharing news is paving the way for future press releases.

Arketi Group offers advice on how business-to-business companies are utilizing marketing automation solutions to help track and manage prospect outreach more efficiently. BtoB companies can take advantage of marketing automation solutions as it allows marketers to better: identify potential prospects, score the prospect based on level of qualification, nurture the lead with automatic, customizable follow-ups and measure the effectiveness of all lead generation and nurturing activities.

Arketi Group offers recommendations for business-to-business companies using marketing automation solutions to find, nurture and convert leads more effectively. Some of the strategies that business-to-business companies can use to capitalize on their marketing automation solution include: Sort out qualified and less qualified leads by using targeted drip marketing campaigns, Use the "Give to Get" model to exchange valuable content for visitor contact information and infuse lead nurturing tactics into a marketing automation system which allows for more efficient prospect scoring. Want specific tips on getting the most out of your marketing automation solution? Our latest white paper found on our website, Five Steps to Automate Your BtoB Marketing, provides just that.

Although crises more frequently burden the consumer realm, it is wise for B2B professionals to be prepared in the case of an incident. In fact, a recent BtoB Magazine survey found that 57 percent of marketing executives report their company does not have a crisis response plan currently in place. Arketi Group examines the importance of having a BtoB Crisis Communications plan, as well as five components vital to any plan: Documented roles and protocols, operational materials, Continuous improvement protocols, immediate response materials and supplemental materials.

Arketi Group offers advice, tips and techniques to help make your BtoB site more "Web 2.0."; Some ways Web 2.0 sites distinguish themselves from those retroactively labeled Web 1.0 sites include: 2.0 sites look and behave more like desktop applications, Visitors themselves are contributors to the site content, 2.0 sites typically incorporate a mix of "cool" new technologies.

In this interview, we speak with technology pioneer Ben Dyer, CEO of TechDrawl, an interactive video blog showcasing emerging technology businesses fresh from the South. Ben, who founded Peachtree Software (now owned by Sage Software which is an Arketi client) among other successful technology companies and is a member of Georgia’s Technology Hall of Fame, shares with us what he sees in the latest crop of technology companies. In addition, he reminds BtoB marketers that now is the time to embrace what he calls the SNAKE strategy (Sell Now And Keep Eating).

This is the second part of the interview with Jay Berkowitz of Ten Golden Rules Internet Marketing company and if you haven't listened to his podcast of the same name it is well worth checking out - here is the link to the Ten Golden Internet Marketing podcast. This podcast is in response to a listener asking "Is social media relevant in a B2B marketing context?" For the first 4 social media rules then listen to Part 1 of The Engaging Brand podcast - Show 219. Today we talk about the next 6 rules which are How podcasting or podcast sponsorship can help your business. Promoting your products and services strategy. Jay mentions David Meerman Scott - here is a link to an interview I did with David on New Rules of Marketing and PR. I also had a conversation with David on Creating Breakthrough Ideas for your consumers How to use search marketing Web optimised public relations Subscription marketing Ratings and reviews and how it can help build business During the discussion we wondered whether marketing is different B2B and B2C? Here are my thoughts - would love to hear your thoughts. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter ! Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

Today I interview Jay Berkowitz of Ten Golden Rules Internet Marketing company and if you haven't listened to his podcast of the same name it is well worth checking out - here is the link to the Ten Golden Internet Marketing podcast. This podcast is in response to a listener asking "Is social media relevant in a B2B marketing context?" Jay gives us 10 golden rules and this podcast is the first 4 rules...watch out tomorrow for Part 2! Today we talk about Is social media relevant to B2B marketing? The importance of great social media content. How to generate revenue from your business blog The marketing concept of microselling and how it can generate business for you. Jay uses Woot as an example of this marketing strategy. Customer service as the new marketing In part 2 we talk about product promotion, search marketing, web optimised public relations, podcasting, subscription marketing and the important role of ratings/reviews. If you don't want to miss out you can subscribe to the show which is described below. During our discussion we wondered whether marketing is different B2B and B2C? Here are my thoughts - would love to hear your thoughts. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter ! Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast

Take a look at how you can use Twitter for B2B lead generation and track that lead easily using only a few tools and a couple of minutes. Visit us for more tech marketing tips.

Industrial video of a 60-ton automated Brake being used on the shop floor of a custom sheet metal fabrication shop

Industrial video of a 60-ton automated Brake being used on the shop floor of a custom sheet metal fabrication vendor

Industrial video of a computerized plasma cutter being used on the shop floor of a custom sheet metal fabricator

In his book, Wes Moss shares the stories of 18 people who have used the entrepreneurial spirit to succeed in corporate America. Mylle Mangum, CEO of Arketi client IBT Enterprises is among the executives featured in the book which is on shelves now.