Augmented Videos

One of my favorite musicians (and fellow Berklee guitarist) John Mayer has recently launched a new site that makes very interesting use of augmented reality concepts. All you need to do is allow the flash player access to your web-cam, print out a single page with the control icon, and follow the instructions. I liked it so much I made a short video about the experience - this kind of thing will be big, no doubt; in fact, I think it will be one of those key 'new generatives' that could well be offered in premium packages going forward... stay tuned!

My augmented reality test video, showing what augmented reality is about. View more on http://www.digitalsuccess.co.uk/web/playing-with-augmented-reality/

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Studio B teamed with Adobe and John Mayer to create the worlds first Augmented Reality music video. Studio B shot and keyed the green screen footage using the new Apple ProRes 444 codec. Flash Augmented Reality (FLAR) is a way of creating a digital hologram in 3D space by holding up a marker to your computer's camera and activating a special piece of Flash software. As you can see in this video, I'm holding up a piece of paper with the designated marker (in this case a broken heart), and the video of John Mayer follows it around the screen, and even tilts in 3D space! The FLAR technology was featured in WIRED Magazine, and you can check out their video as well. You can try out John Mayer's Augmented Reality video for yourself at www.johnmayer.com. Studio B Films is a video production company based in the San Francisco Bay Area specializing in documentary, sales and marketing sizzle videos, customer stories, motion graphics, corporate communications, green screen shooting, and creative video editing.