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People who reach bigg success aren t constrained by the same forces we are. Baloney! It s a myth that we all aren t constrained in the same ways. But there s a bigg difference between the average Joe or Jane and people who ultimately reach bigg success. ___ ___ Remove the constraints! The average person gives in to those constraints. Bigg goal-getters don t see themselves as constrained so they don t allow themselves to be constrained. They don t waste time telling themselves all of the reasons why they can t do something. They focus, instead, on why they can do it and how they will get it done. There s a key lesson for us: By changing your focus from can t to can you open your mind to all sorts of possibilities. Your mind follows your lead Your mind will let you take it wherever you want. Think about why something can t be done and your mind will come up with all kinds of reasons to prove you right! Think about how it can be done and your mind will start figuring out any number of ways to overcome every challenge that holds others back. Sure, some ideas won t work out. You won t care. You know one of them will lead you to bigg success. But if you never get out of the gate if you just assume that you can t win the race you won t. The first part of the killer combo: Child-like imagination People who reach bigg success dream bigg. You must dream again. You must dream the kind of dreams you dreamed when you were young. Your dreams probably won t be exactly the same as they were then. But they will be as bigg as the dreams you saw through the eyes of a child. When the world was your oyster. When there was nothing you couldn t do. When you could imagine all of the bigg things that you would accomplish. When you knew that nothing could stop you. When you couldn t wait to grow up so we could get to all these wonderful ideas. The second part: Experiential wisdom But you re not a child anymore and that s good. You re better equipped now to achieve your bigg dreams than you were then. Combine that child-like imagination with the wisdom you have gained from your experiences. Together, they will help you achieve things that other people only fantasize about, if they allow themselves to think about them at all. That s the difference. That s why you should celebrate your age. You have gained an asset that you didn t have when you were young. You have learned from your experiences, haven t you? Celebrate them! Take joy in all of them the good, the bad and the ugly! You have the killer combination to achieve bigg success! Because of it, the possibility of achieving the impossible is more probable! Believe But too much of the time, we don t think about that. We stopped dreaming bigg dreams. We accepted being average and ordinary. Deep in your soul, you know that you re excellent and extraordinary. You have to believe again! Believe that you can achieve what you can conceive! Then find a way to do it. It only takes one person discovering one way to do anything that s never been done before. Then people marvel at the accomplishment. You re still the one! You are that one person! You were born to dream bigg dreams. You know it because you ve done it. You were born to be excellent and extraordinary. But first you must remove the limits that keep you from dreaming bigg. Dream. Then think of ways to make your dream your reality. Believe that you will win. Did you hear that? You will win. You will achieve your dream. You re still the one! Now, take action and you ll be a bigg success! ___ Get the tips and tools you need to be a BIGG success. Subscribe to the Bigg Success Weekly it s FREE! ___ Thank you so much for the gift of your time today. Please join us next time when we ll talk about why it pays to be small in business today. Until next time, here s to your bigg success. Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00521-111309.mp3 Related posts Overcome Self Doubt in 4 Steps The Hero Within the Hero (Image in today s post by asifthebes)

Learn Japanese with JapanesePod101.com! Come on, you ll really want to see this. Your friend has been practically dragging you through the walkways of the Japanese temple, and you ve been dragging your feet ever since you passed the red gate. At least you have the strength to answer him in Japanese. Why don t we just sit [...]

Bigg Success is two years old today! What a two years it has been! Over the past two years, you ve given us two thumbs up in so many ways. You ve made us one of the regularly featured business career podcasts in iTunes. You ve helped us grow the number of people who visit our site every day. ___ ___ Bigg Success is not a two-seater. We love to hear from you. We re so happy that you ve been here to share your thoughts with us over the past two years. Because it takes two to tango. We couldn t do this if it weren t for you. We thank you so much for all your support. Bigg success is life on your own terms. It s two for the price of one here. We feel so fortunate to be able to work together. That s life on our own terms! Now on to the topic of today s post. There s a two-step in selecting your partner or partners. We got lucky on this one, even though we had two left feet! It naturally happened for us. But don t follow our lead. You probably want to be more intentional. There s a dichotomy at play your partnership must be two-faced. The first face: You and any partner should be like two peas in a pod. Partners must share the same vision and values or they will constantly be at odds with each other. For example, business partners must agree on whether you re in business to create current income or to build long-term wealth. Your strategies will be quite different with these two different visions of success. You also have to share core values. You will face some tough decisions on the path to bigg success. Partners with different core values may respond differently. The second face: Two heads are better than one. It s important to have a shared vision. It s important to have the same core values. However, if you share too many characteristics, your partnership will likely fail. You want a partner with complementary skills. If you both have the same talents and strengths, you would probably be better off with a different partner. There won t be much synergy in your relationship. You also want a partner with a different point-of-view. You want someone who takes a different approach. Otherwise, neither of you gets a critical review of your ideas. You needlessly waste time and money because your bad ideas don t get filtered out before you take action on them. We think these principles apply to any partnership. You can extend it as far as you want. It may apply to your partner in life, a partner in business, key employees or a joint venture partner on a specific project. The key to building partnerships that aren t two-dimensional is to understand this dichotomy when you select a partner. It s critical for creating synergy which multiplies your results more than two-fold. Get this right and you ll get two tickets to paradise partnership paradise, that is. And that s bigg success! Put in your two cents worth anytime. Review our show in iTunes. Leave a comment. E-mail us at bigginfo@biggsuccess.com. Call us at 888.455.BIGG (2444). However, whatever, wherever or whenever we love to hear from you! Thanks so much for reading our post today. Please join us next time when we look at a killer combination that s two things that lead to bigg success! Until then, here s to your bigg success! Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00520-111209.mp3 Related posts Should You Go Into Business with a Friend? Entrepreneuring Life on Your Own Terms Thanks to You, Bigg Success is One Year Old! (Image in today s post by heyjoewhereyougoingwiththatguninyourhand,CC 2.0)

U2 is on tour again. They re playing at sold-out stadiums and getting rave reviews. Before a crowd of 60,000 people in Norman, Oklahoma recently, lead singer Bono said something we found particularly interesting, It took us 26 years to travel one mile. ___ ___ He was referring to the band s 1983 performance at the Lloyd Noble Center. There were four to five times as many people in the crowd this time compared to a quarter century earlier. Becoming a star takes a lot of time and hard work Is there another alternative? We heard this story about U2 through a great post by Kris Dunn, the hr capitalist. He said that there is another way: instead of working your butt off, you can eliminate everything that doesn t lead to bigg success. (Okay, we ve paraphrased what he said a little bit!) The problem with the second choice is that it s often hard to know, in advance, what will ultimately lead you to the success of which you dream. You may unwittingly eliminate the thing that will put you over the edge. And we re not talking about The Edge from U2! Overnight success is a misperception Internationally best-selling author Chris Brogan (we love adding that tag to his name) has a great series of posts on being an overnight success. He says in the first one: Overnight success doesn t sleep in. Overnight success doesn t watch a lot of TV. Overnight success doesn t have a whole lot of hobbies right now. We live in a society where we think overnight success is a reality. The problem is that it s almost always a misperception. We need to look behind-the-scenes where bigg success is created. Let s shed some light on becoming a star: Find your delight. Bigg success is life on your own terms. So set your terms and get started on the path to bigg success. But remember that, since you re setting the terms, bigg success will set the price. Paying the price is much less of a burden if you re doing what you love. Keep your eyes on your lighthouse. Fair weather or foul, light or dark, you have to keep going. In your darkest moments, the only consolation you may have is that you can still see your lighthouse. Your vision of success can t be taken away from you. Keep focusing on it to keep going. Work by candlelight. There s one simple difference between people who reach bigg success and people who don t. People who reach bigg success are willing to do whatever it takes to get there. Yes, you have to be willing to work hard. Yes, you have to be willing to work in the face of opposition. Even if the power goes out, you ll light some candles so you can keep on keeping on! Highlight what s most important every day. It s easy to get distracted. It s easy to waste time. It s easy to go nowhere. It s hard to focus all your efforts and energy exclusively on what s most important today to move you closer to your dream life. It s hard to keep it in front of you. It s hard to get right into your next task or project when you complete one. Relight your torch every day. Bigg success is a long journey. You have to fuel your fire. You may get your daily mojovation here at Bigg Success. You may meditate. You may listen to great music while you work out. If it works for you, it works. Just do something anything to keep your torch burning. The bottom line is this: Lightweights don t ever get to step into the spotlight. You have to work hard and smart to become a star. You have to persevere if you want to be center stage. And isn t this ironic you have to risk failure to reach bigg success. ___ Get the tips and tools you need to be a BIGG success. Subscribe to the Bigg Success Weekly it s FREE! ___ Thanks so much for reading our post today. You light up our life! Can you believe we ve gone from U2 to Debby Boone in one short post? Next time, we ll discuss two things you should know about your customers. Please join us. Until then, here s to your bigg success. Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00518-110909.mp3 Related posts 5 Lessons from Baseball to Be a Hero in Business A New Media Maverick (Image in today s post by srbichara)

Scarlet fever. 猩紅熱.

Show 80 This And That Podcast 53 minutes | 48.8 MB download mp3: play right NOW: The kids are back and rolling! Gretchen talks about some very interesting observations from her recent travels. We talk about how the pill has changed how we select mates, some ugly cities, the laptop steering wheel desk and a host of other topics. Please vote for us on Podcast Alley through the button above (if you think we deserve your vote). It's a tiny effort but means a great deal for this little podcast. Also, do make sure to vote for the other podcasts you really like! Show Notes: Some Show History Observations of China, New Orleans and South Korea Windows 7 America's Safest Cities The Ugliest City The 2010 Census The Pill's Effect On Mate Selection Excessive Masturbation Hoarders Army Recruitment Statistics Food Stamps The Laptop Steering Wheel Desk Higher Alcohol Content In Beer The Homeless American Girl Jeff's Bitches Singles Travel Redo Interracial Marriage Cleveland Serial Killer Where Is The Berlin Wall? The Chinese iPhone

A recent MSNBC article says there aren t many shopaholics left due to the recession. Then it explores how retailers are responding to frugal consumers for the upcoming holiday season, which accounts for up to twenty percent of annual sales for many of them. Last year, holiday sales were down 3.4%. This year, even more Americans are dealing with job loss, fear of job loss, wage cuts, a drop in home prices and a rise in credit card interest rates. ___ ___ So what will consumers do? What s a retailer to do? Working twice as hard but not making anymore Let s start with retailers. Dropping prices to push out inventory has become the norm since last year. Offering extreme discounts is a tactic many will use to try to get customers in their doors. Here s what that means: Let s say you have a product that costs you $10. You normally sell it for $20, leaving you with a $10 profit. You decide to cut your price by 25% to $15. So now you make $5 every time you sell a product. You have to sell twice as much of this item just to make the same amount of money! In this example, we used a product sale to keep it simple. However, many small businesses sell a service. So think about it this way: Carrying forward the numbers above if you cut your hourly rate by 25% you would have to work twice as much but you wouldn t make anymore. Is it worth it? Would you be better served pursuing another strategy? Consumers are more price-sensitive, but value is still king Now, let s look at those customers. Experts cited in the article say consumers will shop for good value on items they want and need. Note the term value , not price. Consumers are more price sensitive than ever. However, because they have been bombarded with super-low prices, they are beginning to think that those products are worthless. Furthermore, they will pass up an offer even if the price seems too good to be true if they think they just don t need the item. If you cut prices too much, you may kill your business by killing your customer with kindness! 3 strategies for a tight-belt economy: Divide your product or service offerings into three categories must have, need and want. In this economy, focus on the must haves. Which customers must have your must have product? Focus most of your efforts here. Is there a way to bundle a need with a must have or a want with a need ? Offer a special deal on the bundle rather than the individual product or service. You may find that you can sell more without having to work a lot harder. Think about your customer s bottom line. How can you add value to your product or service and boost your customer s bottom line at the same time? For example, is there some essential knowledge that you could impart to help your customer use your product or service to save money? If so, they ll be much more likely to buy even now. How are you compelling your customers to buy your products or services? Share that with us by leaving a comment, e-mailing us at bigginfo@biggsuccess.com or leaving a voice message at 888.455.BIGG (2444). We think you re too kind for checking in with us today. Thanks so much! ___ Get the tips and tools you need to be a BIGG success. Subscribe to the Bigg Success Weekly it s FREE! ___ There s a popular celebrity who says it took him 26 years to get one mile down the road. Please join us next time and we ll fill you in on his story of bigg success. Until then, here s to your bigg success! Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00517-110609.mp3 Related posts The Trick to Keeping Customers 3 Reasons Entrepreneurs Fail (Image in today s post by xenxen)

Learn Korean with KoreanClass101.com! How would you feel if you were forced to live in a cage, away from your natural environment? Many animal lovers in Korea and elsewhere ponder this same question. Even when zoos, like the Korean zoos, try to naturalize the animals’ habitats as much as possible, is it appropriate to keep [...]

With Game 6 of the World Series upon us, we found a fascinating article from Time entitled Sport: A Game of Inches. It s from July 1957. ___ ___ It s about George Robert Tebbetts who gave 53 years of his life to Major League Baseball first as a player, then a scout and, finally, the manager of the Cincinnati Redlegs (as the Reds were known at that time). He is better known by his nickname: Birdie. How did he get his nickname? No, it doesn t have anything to do with the use of his middle finger! The article says that his aunt observed that he had lips like a bird. Wikipedia says his aunt said he chirped like a bird. We don t know which source to believe, but they do both agree that his voice was irritating. According to the article, he got thrown out of a game because, as the umpire said, I have a splitting headache and that voice of yours just kills me. Time awarded him the Manager of the Year honor in 1956 because of the way he had turned around his team. There are all kinds of lessons in this article about baseball, of course, but also about leadership, life and entrepreneuring. There are also a number of great quotes by Birdie in this article. Quotes that make you think and quotes that make you realize how colorful he was. Like his scouting report on a young pitcher, where Birdie said, Major league stuff and a great arm. Screwy in the head. Eliminate head and I recommend. Get good surgeon. But our favorite quote is where the title of the article comes from: Baseball is a game of inches a fellow gets up in the ninth and comes through with a liner between third and short he s a hero. Two inches the other way and he s a bum because he hit into a double play. True in baseball. True in life. True in small business and entrepreneuring. So here are 5 lessons from baseball about being a hero in business: Prepare to be a hero You select your bat. You practice and practice and practice some more. You have to know your competition almost as well as you know yourself. Step up to the plate You ll never be a hero if you don t put on your uniform. You ll never be a hero if you don t get out of the dugout. You have to step up to the plate. You have to risk striking out. A lot of people never take their turn at bat. They have ideas but they never act upon them. They spend so much time preparing that they never get in the game. Pick your pitch You won t be a hero if you swing at every pitch. You ll strike out before the right one comes along. Opportunities are all around you. Most of them aren t worth your time. There are prospects you could pursue. Pick the right ones for you, your products or services and your company. There are projects you could initiate. Select the ones that will advance you the furthest toward your goals. Let the rest pass right by. Don t worry about the result When you re up to bat, you don t know where the ball will go when you hit it. You can t worry about that. You just have to focus on hitting it hard. You can t make a prospect say yes. You can give your prospect your best pitch. You can t force an employer to hire you. You can give them every reason to put you on their roster. Heroes know you can t control results. You can only control your activity. So they focus on the activity and let the results take care of themselves. You may not be a hero today but you can rest assured you will be a hero soon. Inch your way forward. Focus on getting a little faster, a little better, a little smarter every time you re at bat. Take away the lessons from failure and success to hit a grand slam the next time out! That s bigg success! ___ Get the tips and tools you need to be a BIGG success. Subscribe to the Bigg Success Weekly it s FREE! ___ Thanks so much for reading our post today. Please join us next time when we discuss why you should beware of killing your customers with kindness. Until then, here s to your bigg success! Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00516-110509.mp3 Related posts Steer Your Way to Bigg Success A Lesson on Crowds from Glee (Image in today s post from Time.com)

It s another age-old nature / nurture question are entrepreneurs born or are they made? Can the essential skills be taught or do you have to learn from experience? ___ ___ There s a great book by Richard Goossen called Entrepreneurial Excellence: Profit From the Best Ideas of the Experts. He s lined up some of the greatest minds on entrepreneurship. He concludes that you can be taught some things but entrepreneuring is mostly learned by doing. The science of entrepreneuring For years now, colleges have been teaching their students the general principles of management. Colleges apply these principles primarily to managing large companies but the same basic tenets are relevant for entrepreneurs. Lessons can also be taken away from people who have succeeded or failed in an entrepreneurial endeavor. You may not get the specifics, but you can come to understand the general principles that helped them reach bigg success. Finally, you can learn to differentiate between a good idea and a good opportunity. There are a lot of good ideas; there are relatively few good opportunities. You can be taught how to determine if your idea is not a good opportunity. The art of entrepreneuring However, nobody can teach you how to identify specific market niches and determine whether or not you can pursue them successfully. Experience is the only teacher of this valuable entrepreneurial trait. You also have to learn how to transform your passion into a valuable tool than can be used to woo customers, employees, vendors, strategic partners, and financiers. This passion will also help you persevere when you face the inevitable obstacles along the way. You also have to develop an innate belief in yourself. Self-confidence grows with education and experience, but you have to be able to draw deep within yourself as well as upon the support of others. Entrepreneurship is part science and part art. Learn as much as you can about the science of entrepreneuring before you launch your business. The art is something you can only learn by dipping your toes in the water. That s the start of bigg success! ___ Get the tips and tools you need to be a BIGG success. Subscribe to the Bigg Success Weekly it s FREE! ___ Thanks so much for sharing your time with us today. Since we re in the midst of the World Series, next time we re going to look at some lessons we can learn from baseball about entrepreneuring. Please join us. Until then, here s to your bigg success! Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00515-110409.mp3 Related posts 3 Reasons Entrepreneurs Fail The First Question Entrepreneurs Must Ask Think Like an Entrepreneur (Image in today s post by ugaldew)

No storm lasts forever. That s just as true of financial storms as it is natural ones. However, in the midst of a storm, that knowledge may not offer much solace. The news has been full of storm clouds. Among other indicators, unemployment is rising. There is one thing you can do to face challenges like this with confidence prepare for it in advance by keeping your options open. Here are four ways to do that: ___ ___ Visibility Insure that people see you doing what you do best. Is your job outbound so you re clearly visible to customers? If so, capitalize on that relationship. Ask them for a brief note about working with you. It will come in handy at your next evaluation or if you need to look for other work. If your job doesn t expose you to anyone outside your company, then work on your visibility. Get involved in your industry. Look for conferences you can attend. Participate in forums and comment on blog posts about your industry. You might even consider starting your own blog to show off your expertise. Volunteer to work for your favorite non-profit. There are many ways to do it. Get started right away if you re not already doing it. And then do a little maintenance reach out in some way every day. Networking It s amazing how many people land a new job through a referral. It s also amazing how much business results from our networks. So why do so many of us pay so little attention to our network until we really need it? Do you participate in local opportunities? Is your company a member of the Chamber of Commerce? If so, do you attend Chamber functions? Are you a member of any local service clubs? These are great real world opportunities to build your network. Are you on LinkedIn? What about Facebook and Twitter? Have you joined any industry-specific social networking sites? The contacts you make through these sites will be valuable now. They may prove invaluable should you be forced to make a change. How about combining the virtual with the real? Have you registered on Meetup to find out about local events of interest to you? You ll meet some fantastic people while growing your network at the same time. Marketing It begins by positioning yourself. What makes you unique? How can you communicate that? What opportunities play to your core strengths? Is your resume up-to-date? If not, there s no time like the present! For sample cover letters, resumes, job search and interviewing tips, check out Resume Help. Building a Bridge Plan What would you do if you were forced to change jobs? How would you pay your bills? Where would you look for a new job? Who would you contact for referrals? For what services would you pay? For example, would you hire a career coach? As you prepare this plan, keep a couple of things in mind. You may spot some problems. That s why you re doing this now. For instance, at what point might you need to find some part-time work or freelance work to pay the bills? Allow for some recovery time. You re human. It will be emotional. But you ll feel much more confident having thought it through in advance. And you ll be able to keep your options open to find the right opportunity for you! That s bigg success! ___ Get the tips and tools you need to be a BIGG success. Subscribe to the Bigg Success Weekly it s FREE! ___ Thanks for the gift of your time today. Bigg success is life on your own terms. You are the entrepreneur of your own life. You can be taught some things about entrepreneuring; others you have to learn on your own. Please join us next time when we talk about which is which. Until then, here s to your bigg success! Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00514-110309.mp3 Related posts Steer Your Way to Bigg Success Becoming An Entrepreneurial Employee

Deo and Ambrosia tell some stories about the WitchesBall and all about the after parties that happened at the hotel. Then they get to the second of five episodes on the live recording at the Witches Ball 2009.

Here s a story we ve been told our whole life: ___ ___ You choose a career. You get a job. It pays the bills. Life is good. You live happily ever after. If you re lucky. Because If you re lucky, you love your job. If you re lucky, your work is stimulating. If you re lucky, there is room for growth in your chosen career. If you re lucky, you earn enough from your job to support your desired lifestyle. If you re lucky, your job also affords you time to enjoy the fruits of your labor. If you re lucky, you realize that luck is only a small part of all of these things. As the old saying goes, It s better to be lucky than smart. Lifestyle costs affect career decisions However, smart decisions often increase your chances of getting lucky. And who doesn t like to get lucky? You get a job to support your lifestyle. But how does your lifestyle affect your career? If the costs of your lifestyle put too much of a demand on how much you have to make, you may have to take a job that you don t love just to pay for your lifestyle. If your lifestyle consumes every penny you make, you may have to jump at the first offer that comes along instead of being able to select the job that fits you best. You may have to take a job that takes up all of your time. You have no time to do anything else including things you love to do or spending time with people you love. Find harmony between the two The two are completely interdependent. Your career choices affect your lifestyle. That s certainly true. But the piece that s missing is that your lifestyle also affects your career decisions. In other words, how you spend your money may determine how you earn money. Bigg success is life on your own terms. The five elements of bigg success are money, time, growth, work and play. The bigg idea behind bigg success is that there is synergy between these five elements. You are the entrepreneur of your life. It s implicit in our definition of bigg success. You and you alone are in charge. Successful entrepreneurs understand that their business finances and their personal finances are linked. Their business has to make enough money support them. But that s only half the story. They also have to be careful that they don t put too much of a burden on the business with their personal financial decisions. Even if you aren t an entrepreneur in the traditional sense, it s helpful if you see yourself in business for yourself. You may have just one customer your employer. Your lifestyle affects your career and your career affects your lifestyle. Find the harmony between them and you ll find bigg success! ___ Would you like more tips and tools to live your life on your own terms? Subscribe to the Bigg Success Weekly it s FREE! ___ Thanks for reading our post today. Please join us next time when we discuss the one thing you need to face challenges with confidence. Until then, here s to your bigg success! Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00513-110209.mp3 Related posts Bigg Success Primer (Image in today s post by shho)

We include an audio clip of the two of us going through a real Haunted House. If you want to hear it, listen to today s show! ___ ___ ___ Mary-Lynn and I recently went out on a date and it was scary! ___ ___ Even scarier than our first date! ___ ___ Watch it! ___ ___ We went to a Haunted House; actually a Haunted Factory. They did a great job and it worked its magic on us. I was spooked. George laughed. ___ ___ It s funny when you get spooked, Mary-Lynn! I don t know if you ve ever held me that tight before! ___ ___ I love going through Haunted Houses. I just don t like to be touched. George was my barrier. But I looked back one time and he wasn t there. A devil had gotten between us! I thought I was going to have a heart attack. ___ We were coming out of this room where they had about a half dozen people dressed up as devils. These guys were on stilts or something because they were all about 8 tall. Besides that, they could go from one end of the room to the other in a flash. To top it all off, you had to duck underneath them to get out. There are probably local ghoulish attractions in your area many of which support great causes or are run by local hauntrepreneurs. You can have some bigg fun and support a local organization at the same time. ___ As a radio DJ, I helped promote a number of Haunted Houses over the years. Some that involved you, George. ___ ___ Yeah, when I was a Jaycee, I helped with more Haunted Houses than I can count. I remember running out once to clear out our cash drawer. I opened the door and these young women screamed. The problem is I didn t even have my mask on! ___ It s really fun to be a volunteer at a Haunted House. In addition, it s amazing how much money many of them give to worthy organizations. A frightening affect on your bottom line This was play time for us, but we recommend integrating work and play. While we were there, we saw something that could help you scare up more profit. Like many Haunted Houses, they often had long lines. People waited an hour or more to get in. So they set up two different prices. You could pay the regular price which in this case was $10 and wait in the regular line. Or you could pay a premium their price was $15 and go right to the front of the line. Now you might be thinking, If I had waited an hour and someone got to go through before me, I would just scream! They did a great job with that. They set their lines up so the people in the regular line really wouldn t know that other people were coming in before them. The express line was camouflaged with corn stalks yes, we re in the Midwest so you really couldn t see it from the regular line. But even if they did, everyone had the same opportunity to purchase the higher priced ticket. ___ Get the tips and tools you need to be a BIGG success. Subscribe to the Bigg Success Weekly it s FREE! ___ Service Level Pricing Are there ways to give your customers the opportunity to choose their level of service? Research shows that if you give your customers two choices, they will choose the least expensive option. But it s get more interesting when you add one more level. If you give them three choices, people tend to choose the middle one. The good better best scenario helps you upsell. Let s be clear this is not bait-and-switch. We re talking about legitimate offerings that allow your customers to segment themselves. It s a great way to give your bottom line a BOOst! Happy Halloween! Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00512-103109.mp3 Related posts Bigg Success and the 4 Wicked Witches Meet Count Clockula (Image in today s post by dimitri_c)