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If you want to accelerate your professional productivity (maximum results in minimum time), then you must discover the secret to virtualizing your physical enterprise. The best way to virtualize  is simply to leverage human activities and replace them with robotic or automated activities.  Leverage here is defined as maximum productivity with minimum effort). A great example of how one best-selling author replaced human effort with leveraged automation is Jack Canfield with The Success Principles. Jack and Mark Victor Hansen have sold over 100 million Chicken Soup books over the years uti lizing the human effort of physical promotion and book tours.  Yet, one  Virtual Book Tour can sell more than 20 bookstore visits! Resource: www.ReadTheBigWhiteBook.com Glossary: Virtualization is the process of transforming redundant human multi-effort activities into single effort virtual results such as replacing many physical book tours with one Virtual Book Tour. ShareThis

If you want to monetize your published content even it s plagiarized or stolen then I advise and encourage you to infuse your skills training with tools recommendations to profit from info product thieves. The most common question I hear from my students is, How do I protect my content from getting stolen?   Many information publishers get so paranoid of students or colleagues stealing their content, they often add-on excessive security measures and make it difficult even for paying students to access their materials. World-class info publishers ask a more powerful and enduring question such as,  How do I monetize my content even when it s stolen?   The answer, of course, is pairing skills training (your content) with tools recommendations (your resources). Resource: www.SkillsWithTools.com Glossary:  The difference between a skill and a tool is simple: A skill is what do with the information and a tool is how you automate what you do (your newly learned skills). ShareThis

Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a forwarding URL to track the opt-in conversion of a squeeze page for a free Teleseminar. I ll refer to it in this CASE STUDY as Tele-Clinic #1 because it s the first of two Tele-Clinics on Thursday evening, July 17th. Tele-Clinic #1 is scheduled at 5pm Pacific (8pm Eastern) and it even has an online step-by-step  tutorial you can experience now by visiting: www.SmartStartSitePreview.com Story Behind Tele-Clinic #2: On April 23rd, 2008, I took out my handy FlipVideo player and created a 15-minute impromptu video of the actual Limo Consultation Wayne Van Dyck paid me for. (It s the video on this post!) This is a time-proven marketing strategy I m utilizing more and more for product launches and I call it (more ) ShareThis

November 20th, 2002 was an important day for me. On that evening, I drove into the Book Passage (bookstore) parking lot in Corte Madera, CA and I met Al and Tipper Gore during their live physical book signing. I was shocked when I discovered that they only sold a few hundred books. I knew there had to be a better way. The better way to sell books or info products is a Virtual Book Tour which has been the topic of this video blog and my 4-module series. Since 2002, I ve conducted nearly a hundred Virtual Book Tours ( VBTs ). And today, I charge almost $5K to interview authors (for 60 minutes) and mail my online list on their behalf. If you re reading this before June 5th at 6pm Pacific (9pm Eastern), that evening I m hosting a live Preview Call for my VBT teleseries and I want you to attend. If you register before the dealine, you ll save $79 on your tuition as a result of reading this blog post with this Discount Code: gabe1025. Click here to get the full story if you missed the deadline. ShareThis

The single most overlooked info marketing strategy is repurposing. No other strategy offers authors and Infopreneurs so much leverage to accelerate the productivity of your info marketing business.  You can get the full story on my 2-hour VBT Preview Call. Watch the video above in its entirety and make certain you pull-down the 21 Repurposing Tips PDF Report I give you online access to at the end.  Your candid comments below will be most appreciated. ShareThis

If you want to burn your brand into minds of your students or customers then I encourage you to begin thinking about creating your own marketing lexicon (vocabulary) in order to develop your own Glossary of Terms. By so doing, you ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon. But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by defining your ideas. Resource: www.AlexMandossianToday.com/glossary Glossary: A lexicon is the mental vocabulary in another person s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts. ShareThis

If you re an information marketer who seeks winning JV deals then I want you to consider any JV partner s point of view before your own. “Joint Venture” partners in the Internet marketing or info publishing niches typically don t consider the ordinary expenses required to fuel a business. That s why so many JV deals in these two niches are structured poorly.  But when you responsibly structure a solid JV deal, your partnerships will last longer and you ll make a lot more money!  Resource: www.AlexMandossianToday.com/JVsplit PDF Summary Glossary: JV stands for “Joint Venture, which is an entity formed between two or more parties to undertake business together. The parties “fund” the project and share the revenues/expenses. (See Wikipedia definition for Joint Venture vs. Strategic Alliance )   ShareThis

If you’re an Entrepreneurial CEO who places “Help Wanted” ads outside of your marketing database, you’re making a big mistake. You ll find better qualified and more enthusiastic job applicants who are in your current prospect or customer list. Your prospects and customers already know, like you and trust you … so why not ask them first? (The resource below is a PDF document that is an actual “Help Wanted” ad I recently posted to my Teleseminar Secrets list) The Resource: www.ClickBankSalesMgrWanted.com Glossary: The “negative qualifier” is typically utilized in“help wanted” ads that focus on personality or character traits that are *not* wanted, followed by specifically identifying traits that *are* wanted. ShareThis