Arbitron Videos

* IBM 3Q net income up 20%. * SYMANTEC to acquire MESSAGELABS. * STUDENT charged with hacking Palin's email. * NEW YORK suing ARBITRON. * Plus, today's consulting question, "Is EMI really launching their own music portal?" Shelly has the answer on today's MediaBytes. Read more at http://www.ShellyPalmer.com

* IBM 3Q net income up 20%. * SYMANTEC to acquire MESSAGELABS. * STUDENT charged with hacking Palin's email. * NEW YORK suing ARBITRON. * Plus, today's consulting question, "Is EMI really launching their own music portal?" Shelly has the answer on today's MediaBytes. Read more at http://www.ShellyPalmer.com

nn57% of senior executives in the media and entertainment industries view user-generated content as one of the top three challenges they face today. Filmed on April 19, 2008 at Podcamp DC, I interview several media makers from organizations as diverse as NPR, Porter Novelli, CNN, Harris Teeters, etc., who are creating their own content for their own niches on their own time, and foresee a future that will make traditional media obsolete. By csuspectnn Tags : Chris, DC, Jonny's, Novelli, Ortega, PR, Par-tay, Paul, Picker, Porter, Produce, Ray, Suspect, Vogelzang, Washington, aaron, accenture, accustream, andy, arbitron, blogs, brazzil, carvin, cnn, edison, media, microbeworld, mobile, new, npr, podcast, podcasting, qik, technosailor, tibet, utterz

57% of senior executives in the media and entertainment industries view user-generated content as one of the top three challenges they face today. Filmed on April 19, 2008 at Podcamp DC, I interview several media makers from organizations as diverse as NPR, Porter Novelli, CNN, Harris Teeters, etc., who are creating their own content for their own niches on their own time, and foresee a future that will make traditional media obsolete.

Night Club Advertising Delivers Strong Viewer Recall; Jukebox Ads For Wendy s Reach Out To Bar-Goers; American Express Sponsors Ritz-Carlton Web Film; Cadbury Virals Forget About Chocolate.

Author: Videoactive Added: Tue, 08 Apr 2008 11:19:29 -0800 Duration: 104Night Club Advertising Delivers Strong Viewer Recall; Jukebox Ads For Wendys Reach Out To Bar-Goers; American Express Sponsors Ritz-Carlton Web Film; Cadbury Virals Forget About Chocolate.

In this episode John Federico, Steve Hatch and Ken Gellman discuss: Events: Steve may be attending the Web 2.0 Conference in San Francisco in April while John is planning to attend Web 2.0 NY on January 31st to see our friend Craig Calder of Yovia speak on the topic of monetizing social media and word of mouth. Yahoo s continued troubles. The New York Post (always an accurate barometer of happenings in new media. Ahem ) reports that takeover candidates include AOL, AT re not so sure how well the model is working for them... Ken would have commented, but he accidentally muted his mic. Not surprising, digital music sales are up and CD sales are down. The problem? The intensity of growth in digital is not going to supplant the losses in physical retail. Last.fm to offer free music streaming of 3.5 million tracks on-demand. No wating. Unsigned artists will be paid directly by Last.fm and the record companies will share in the advertising revenue. This will be a model to follow. Are you bored with the included 58 songs in Rock Band? You can buy more at $2 each on the Xbox Live Marketplace - costing more than 100% more than a track the iTunes Store or the Amazon MP3 Store. Steve points out that if the music industry were a bit more creative, they could find plenty of additional outlets for packaged music. Who would - who could - who should - buy the New York Times, should the company be in play? Murdoch? Should the government save it? We think not John Ellis thinks it should be Google. John Battelle thinks that it should be Google.org. Steve thinks that a Google/New York Times marriage would be too much of a culture shock for the folks at the Times. John thinks not - the NYT has been making numerous investments including its most recent investment in Automattic. Verizon Wireless announces its first Open Developer Conference, March 19th - 20th WPP invested in Integrated Media Measurement, a company that uses software on cell phones to measure TV and Radio consumption. SO much better than Arbitron s Portable People Meter approach. Of course, neither solution does anything for user generated content as you ll have to pay substantiable dollars to work with either of these companies. Journey (wow. remember Journey?) has found its new lead singer. On YouTube. Don t stop believin Our music is Democracy from Alexander Blu. Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263. You can also find us on FaceBook visit us and become a fan. Be sure to stop by http://www.odmcast.com to complete our listener survey - we d really appreciate it. For partner or sponsor information, contact jaf AT newrules DOT com. If you weren t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply. Blah, blah, blah.) Technorati Tags: Online Advertising, Advertising, John Federico, Ken Gellman, Chia-Lin Simmons, Steve Hatch, Wine, Digital Media, On Digital Media, Podcast, Podcasting, Digital Audio, Downloads, Media, Traditional Media, Big Media, Google, Google Android, iPhone, Apple, Alexander Blu, FaceBook, iTunes, Amazon MP3 Store, Last.fm, CBS, WPP, Integrated Media Measurement, Investments, VC, Venture Capital, Journey, Music, Spiral Frog, Yahoo, New York Times, NYT, NY Times, John Ellis, John Battelle, Google.org, RealClear Markets, Federated Media, Arbitron, Portable People Meter, Media Measurement, Craig Calder, Yovia, Web 2.0 NY, Web 2.0 Conference, Rock Band, Harmonix, XBox Live Marketplace, Verizon Wireless Open Developers Conference, YouTube, Jobs, Careers, Career Development

Nov. 27, 2007, 4:15 pm ET — Stocks rose on news of an infusion of cash in the financial sector and a drop in oil prices

* JOOST plans to offer live TV in '08. * BLINKX allows users to monetize video they don't own. * MYSPACE opening its site to developer applications. * NIELSEN and ARBITRON to extend people meter trial. * AT&T snags more wireless spectrum. Read more at www.media30.com

* FCC adopts open-access rule for spectrum auction. * NEWS CORP. offer accepted for DOW JONES. * NBCU adds large selection of content to V CAST. * ARBITRON gains Media Rating Council approval. * CBS to sell ads for mobile content. Read more at www.shellypalmermedia.com