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On this weeks show Matt and Don are talking about Microtrends. Check out the book "Microtrends: The Small Forces Behind Tomorrow's Big Changes" by Mark Penn Available at Amazon.com Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

Matt is back from Budapest and he and Don are doing a little trend watching. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

Matt is away in Budapest and Don has the afternoon off. In place of this week's show we bring you "Catching Up With Podtini" episodes 56-69. We'll be back with a brand new episode next Tuesday. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

The bar is closed for the holidays. In place of this week's show we bring you a very special Thanksgiving greeting from all of us at Podtini. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

Recently Matt and I were drinking a couple of Starbucks new Gingerbread Latte’s while enjoying a luxurious drive in his BMW. We were on our way to see Jerry Seinfeld’s brilliant new Bee Movie at a clean, comfortable Lowe’s theatre. During the movie we each had a Coke and some delicious Orville Redenbacher Popcorn. After the movie Matt and I stopped off at the bar for a couple of Kettle One Martinis and to record this week's Podtini all about product placement. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

On this week’s Podtini Matt and Don are discussing corporate charity, do companies really want to save the world, or are they just looking to boost their brand. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

What’s crunchy on the outside and full of miscellaneous animal parts on the inside? The free stolen base Taco Bell Tacos Matt and I are going to get after this weeks show. On this week’s Podtini Matt and I are discussing The World Series and marketing. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

For the past decade or so any schmuck with a job, social security card and a valid driver’s license could walk into a sub-prime mortgage lender and borrow way more then they can afford. Want a new car? Refinance your house. Want to pay off your charged up diners club card? Try a second mortgage. Two weeks in Waikiki with your whole family? Get a home equity line. Sooner or later something had to give. On this week’s Podtini Matt and I are discussing the bursting of the sub-prime lending bubble and why marketers like you should be paying attention. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

Did you know 59% of senior executives trust print media over online? On this week's Podtini Matt and I are talking about traditional advertising versus online and why recent reports of the death of print may have been greatly exaggerated. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

For 19 years they touted their "Always Low Prices" Recently they’ve told us we can "Save Money" and "Live Better" Can you guess which worldwide mega-discount chain we’re talking about? I’ll give you a hint it starts with Wall and ends in mart (and no Paris they don’t sell walls there). On this weeks show Matt and I are talking about Wal-mart’s new tagline and the controversy surrounding it. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

As the old saying goes "A fish rots from the head" and nowhere is this saying truer than in the area of corporate creativity and innovation. A company that is truly innovative has leadership that not only values creativity but has worked hard to create a corporate culture that supports and encourages creativity from all employees. On this week’s Podtini Matt and Don are discuss why many companies who claim they think "outside the box" may actually not even have the lid off. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

For a limited time only we’re offering a very special deal to our listeners, download this week’s show and you’ll receive a coupon to hear next weeks show for free! Did that get your attention? For at least 47% of you it should have. On this week’s Podtini Matt and I are talking about a marketing tactic as old as marketing itself, coupons. Oh and by the way we aren’t actually offering a coupon for a free show since it’s a free show already (our lawyer wanted us to be clear about that) Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

On this week's Podtini it’s part two of Don's conversation with Bob Boucher, VP, Creative Services for Cole Creative in Boston. This time Don and Bob discuss the art and science of writing, why it’s important, why they still love it and where it’s going. All this and not much else on this week’s Podtini. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

On this week's Podtini, Matt and Don are joined by their guest Mark Willingham from Carmen Steffens to discuss bringing foreign brands to the U.S. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

On this week's Podtini, Matt’s still away in the peach State, and in his place Don's joined in studio by a guest from the Bay State, Bob Boucher, VP, Creative Services for Cole Creative in Boston. Don will be talking to Bob about Variable Data Marketing and its impact on response rates. Join us next week for the return of Matt. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

On this week's Podtini Matt’s away in Georgia participating in the 75th annual Atlanta Hog calling and peach pit spiting competition. In his place Don is joined via telephone by Tracy Hartman PR Director for Aloft Group. Let’s all wish Matt good luck and good spitting. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

On this week's Podtini Matt and Don discuss marketing to the faithful. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

On this week's Podtini Matt and Don Introduce a new segment called "What’s New Pussycat?" where they’ll be taking a look at several new advertising opportunities being offered by Hertz and other car rental companies. If you’ve ever dreamed of seeing you’re your logo dangling from a rearview mirror then this is the show for you. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

On this week's Podtini Matt and Don delve into their "I would have never guessed that" file to take a look at the amount of personal information consumers are willing to give out in return for more relevant advertising, the answers might surprise you. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

A look back at shows 40-52 We'll be back next week with a brand new show Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

For most restaurants keeping their brand fresh means changing the menu every once in awhile. For one Manhattan eatery keeping it fresh means changing everything, not once but four times a year. On this week's Podtini Matt and Don are talking Park Avenue Summer, Fall, Winter and Spring. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

On this week’s Podtini Matt’s a contestant on every marketing professional’s favorite game show... Agree or Disagree. Matt tackles the topic of The Ten New Rules of Branding from the Graphic Design USA article by Simon Williams. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

On this weeks show Matt and I celebrate one year of podtini. Then we talk about the disappearing art of storytelling in advertising. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

On this weeks show Matt and Don throw us all a bone when they discuss the lessons that can be learned from canine team building techniques. Then they look into the egg-cellent world of on egg advertising. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

Can you come up with ten ways to demonstrate to your clients or prospect’s an intimate understanding of their business and industries? On this weeks show Matt and Don have live brainstorming session where Don asks Matt and Podtini’s listeners to come up with 10 ways to show your customers and prospects you care. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

Commerce as we know it today started over two million years ago when one caveman traded a rock with another caveman in return for a monkey pelt. And so it has gone for millions of years, a company creates a product or service and sells it to a customer. This status quo may have continued for eons if not for the advent of C3. On this week’s Podtini, Matt and I discuss Consumer Centric Companies. Will including the customer in the product development cycle build the kind of brand loyalty that brings in the bucks? Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

We all know advertising can be annoying, but do you know where it’s the least annoying? The answer may surprise you. On this week’s Podtini Matt and I take a look at where advertising is the most acceptable and where it’s not. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

How can you go from being a follower to a super hip leader of the pack overnight? It’s simple. Become a brand insider. Learn how to order secret menu items reserved for those in the know”. Forget the standard leather seats on your next new car; brand insiders know where to get the Zebra fur-lined seats with the Hawaiian Koa wood trim. On this weeks show, Matt and I clue you in on some secrets only true brand insiders know. Then, we take a look at how much your customers are really worth to you. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

On this weeks show we are pleased to present the first in our new "Collected Works of Podtini" series. Several times a year we will be collecting past Podtini discussions about an important topic and putting them all together in one extra large collection. This week we package up the best of our demographics discussions. Chapter 1: Defining the various generations Chapter 2: Marketing to the greatest generation Chapter 3: Current and future generations Chapter 4: Rise of the consumer. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com

Welcome to the better late then never addition of Podtini. What would you do if you won the marketing lottery and found an extra million dollars in your budget? Where would you spend it to make all of your marketing dreams come true? On this weeks show Matt and I talk about the best ways to spend your extra budget. Then we talk stats. Don’t forget to keep those questions and comments coming, we love to hear from you. Email us at show@podtini.com. We're looking for Advertising, Marketing, Branding and Promotions questions to be answered on future episodes of Podtini. Please send your questions to show@podtini.com. Intro Music Rare Groove By Mixed Mindz Outro Music Good Housekeeping By Mixed Mindz For more from Mixed Mindz visit their Broadjam page at http://www.broadjam.com Show Underscore BY Unique Tracks Feedback, questions and comments: show@podtini.com Visit us on the web at http://www.podtini.com http://www.myspace.com/podtini Brought to you by: Aloft Group http://www.aloftgroup.com