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Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss PR agencies, then and now. 00:28 Terry opens the show. 00:48 Terry congratulates Shel Holtz and Neville Hobson for producing their 500th episode of For Immediate Release. 02:03 Terry notes that Dave tweeted about a recent ranking of Canada s podcasts by Sean McGaughey. 04:13 Terry introduces this week s topic: PR agencies, then and now.  The topic is broken down into three discussion points: finance, operations and the work itself (in that order). 27:00 Terry introduces the -30- segment, which includes a Ron Burgundy reference this week. 30:08 Dave closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis and Martin Waxman have an in-depth discussion about etiquette in public relations based on their interview with Louise Armstrong. 00:26 Terry opens the show. 01:08 Martin talks about this week s 4Q s with Louise Armstrong, co-founder of Palette PR. 02:09 Terry and Martin have a brief discussion about issues management regarding the H1N1 flu virus. 08:38 Martin and Terry discuss the importance of etiquette in the practice of PR based on their interview with Louise. 19:04 Terry kicks off this week s -30- segment. 21:09 Martin closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the future of media relations as social media continues to grow. 00:25 Terry opens the show. 01:34 Terry opens a discussion about the relationship between media relations and social media within the PR industry. 23:01 Terry introduces this week s -30- segment. 25:52 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Mitch Joel and wrap up the show with their new segment 30. 00:24 Martin opens the show. 00:37 Terry introduces the 4Qs segment with Mitch Joel, author of Six Pixels of Separation. 12:56 Martin, Terry and Dave have a discussion based on some of the topics brought up in their Mitch Joel interview. 23:56 Martin introduces this week s edition of 30. 26:20 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Shel Israel and wrap up the show with their new segment 30. 00:27 Dave opens the show. 01:03 Martin introduces the interview he did with Shel Israel at Third Tuesday Toronto. 05:03 The guys discuss Shel s interview at length and talk about how much social media might be too much in client PR projects. 21:28 Dave introduces this week s edition of 30. 23:52 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR David Jones and Martin Waxman share war stories from the world of public relations. 00:26 Martin opens the show. 01:30 Dave introduces this week s topic: war stories from Martin and Dave s collective past in the PR world. 01:58 Martin kicks off the show with the first story. 8:10 Dave shares a story about Molson s fund raising concert for SARS- Molson Canadian Rocks Toronto or SARS Stock, as it was more commonly referred to. 15:51 Martin tells a story about an experience he had working with Yuk Yuk s. 20:49 Dave tells the final story of the show from his time with the Royal Canadian Golf Association. 32:43 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? 206-600-4741, insideprcomments@gmail.com, insidepr.ca. Show Notes: 00:28 Terry opens the show and notes the comment line is active and awaiting your calls. 206-600-4741 1:20 David talks about posting the audio comments to the blog as they are received as opposed to saving them up for the weekly podcast. What do the listeners think? 7:24 Tac Anderson audio comment about the necessity of PR people to know about and actually blog themselves. David and Terry discuss the value of learning about blogging and podcasting first-hand, but also recognize that it's not realistic to expect that every PR person will or should become a blogger/podcaster themselves. 15:24 Joe Thornley calls with congratulations on our 10th podcast and summarizes his visits to the mesh, Counselor's Academy and IABC conferences and notes the differences in interest in and uptake for social media at each. Joe blogged all three on ProPR. 19:02 Terry notes that the PRSA has started a blog...and called it For Immediate Release (whoops!) 20:43 Terry announces that comments from Mitch Joel and David Phillips are available on the Inside PR blog. 21:15 Terry references a string of e-mails that circulated among marketing and PR podcasters starting with Joe Jaffe who advised that he had nominated everyone for a Marketing Sherpa award. The e-mails were flying as discussions of a central blog to aggregate all the podcasts and a possible names for the group were floated. 23:03 Dave came up with an acronym for the group--iCAMP (International Communications and Marketing Podcasters), but Joe Jaffe's CAPOW (Communications and Advertising Podcasters Of the World) is pure brilliance. 25:33 Dave mentions that Shel Holtz was to make sure that Donna Papacosta and Heidi Miller are included in CAPOW. 25:40 Dave talks about visiting Halifax, Nova Scotia to talk at the Atlantic Communications Forum on June 20/21. Dave will be presenting on social media and blogs. 26:38 Terry will be attending Podcasters Across Borders in Kingston, Ontario where he will also meet with CC Chapman to record our first mash-up. 27:38 Dave mentions that he has received a track from the band Fair Ground. 29:08 Terry and Dave discuss the bain of the agency person's existence: billing our time/doing timesheets. We chat about fee-for-service, retainer, value-billing and coming in under-budget. 38:10 Dave introduces Chris Clarke's weekly segment on his entry into the PR agency world. This week he talks about his first two-weeks at Thornley Fallis. 42:08 Dave closes the show and reminds the listeners to leave their comments on the Inside PR blog, via e-mail at insideprcomments@gmail.com or by using the comment line at 206-600-4741. 42:34 Dave asks for feedback on the comments being posted on the blog and not exclusively on the podcast. 42:48 Dave introduces the Fair Ground track Down In It. Vote for it on their site if you like it. Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments 206-600-4741 or insideprcomments@gmail.com Show Notes 00:28 Terry opens the show and reminds listeners about the new comment line. 206-600-4741. 01:20. Terry reads a comment from Owen Lystrup, a student at California State University regarding PR/Communciations schools that teach social media as part of the curriculum. Terry and Dave discuss and suggest that the Inside PR listenership let us know of any PR schools are teaching or exploring social media. 06:40 Terry and Dave discuss a comment from Luke Armour regarding a New York Times article that details Canadian Prime Minister Stephen Harper's approach to controlling the Parliament Hill press gallery. 13:53 Dave notes that Mitch Joel of Twist Image (a Canadian version of Joe Jaffe) has launched a new podcast called Six Pixels of Separation. 15:45 Dave notes that Esther Buschbaum of Communications Meca will chair the next Counsellor's Academy conference in Mexico.. 17:30 Dave and Terry discuss a new U.S. CSR study released by Fleishman-Hillard and the National Consumers League and contrast the results with recent Canadian research by Leger Marketing, Ipsos and an article in Marketing Magazine. Dave notes that Shel Holz blogged about the U.S. study. 32:40 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to insideprcomments@gmail.com. Intro/extro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Our new IPR comment phone line is 206-600-4741. Show Notes 00:30 Dave opens the show and notes that there will be a concerted effort to dial up the energy this week 01:51 Terry reads comments from Robert French and CC Chapman about IPR#7 that were forgotten in last week's show. 05:20 Terry notes that Ed Lee, one of our regular listeners, has started a blog and has added his voice to the Canadian PR blogosphere. 06:02 Dave discusses a post Colin McKay had on his Canuckflack blog about the client relationship building discussion during IPR#8. Dave admits to being too glib and clarifies what he meant by his making clients look good statement. 09:20 Dave and Terry discuss Google Analytics and how it can be used to provide data for analyzing the success of social media projects for clients. 15:53 Terry and Dave discuss the end of the news release topic and the SHIFT Communications template that is being touted as the social media news release. 31:52 Dave suggests that Inside PR get a comment line and that it is included in the show notes so that it can be easily found by those listening on iPods in their vehicles. The Comment Line number is 206-600-4741. 33:48 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to insideprcomments@gmail.com. Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Show Notes 00:28 David opens the show noting that we're again recording via Skype. 1:13 David and Terry discuss an e-mail comment from Francis Wooby in Iqaluit, our northernmost IPR listener. 5:43 Terry introduces comments from Sheldon Rose about the Canadian Council of Public Relations Firms, and Dan Brien on the notion of video podcasting. 10:10 David and Terry close the loop on the MESH conference held last week in Toronto. David mentions that the slides he used in his presentation on bloffing are available at PRWorks. 12:57 David notes that Joe Thornley is blogging from the Counselors Academy Spring Conference in Savannah, Georgia. 13:35 Terry and David discuss the show's major topic, the role of chemistry and personal fit in securing and sustaining long term client relationships. Listeners may wish to check out the following blogs/podcasts for more on the importance of relationships: David Maister, Manager Tools, and Todd Deferens. 28:14 Terry and Dave briefly discuss the second entry in a new IPR segment called PR words to banish) 30:01 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to www.insideprcomments@gmail.com. Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Show Notes In this IPR Special Edition, Terry and Pat Gossage, the founder and President of Media Profile and former media advisor to Prime Minister Pierre Trudeau, meet to discuss political communications among other things. 00:16 Terry introduces Pat Gossage 00:52 Terry asks Pat about his career in politics and how it led to public relations 05:41 Pat talks about what it was like working with Trudeau 07:40 Pat discusses the lessons clients can learn from Trudeauâs approach to the media 08:15 Terry asks Pat about the current Conservative government of Stephen Harper and its approach to the media 12:42 Terry and Pat talk about transparency and revisit politicians' dependence on key messages 17:05 Terry and Pat talk about the value (or lack thereof) of Q Patrick offers some advice to young people interested in public relations 20:51 Terry thanks Pat Gossage and closes the show Background on Patrick Gossage: Patrick is one of Canada's most highly respected public relations practitioners. Drawing on his 35 years of experience in broadcasting, politics and communications, including serving as the prime minister's press secretary, he established Media Profile in 1986 and provides strategic communications advice and media training to numerous private and public sector clients. Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.

Inside PR #7, May 15, 2006 Show Notes: 00:30 Terry opens the show 1:00 Dave notes that we recorded over Skype again from two separate locations. He also announces that six weeks after launching IPR, weâve surpassed 100 subscribers according to Libsyn. 04:48 Dave and Terry discuss C.C. Chapmanâs new marketing podcast, Managing the Gray, and plans for the first Inside PR-Managing the Gray mashup to be recorded when Terry and C.C. are together in Kingston for the Podcasters Across Borders conference June 23-24. 8:10 Dave talks about Student PR blogger Chris Clarke and Terry announces that Thornley Fallis has hired Chris as an Account Coordinator starting on June 5th. Dave mentions that Joe Thornley has blogged about it on ProPR. Congrats Chris! 12:12 Dave notes that heâll be speaking at the Toronto mesh conference on Tuesday, May 16th. 13:42 Dave apologizes for not being able to interview Stuart MacDonald from mesh for this weekâs show 14:34 Terry reveals that he is the volunteer podcast host and producer of the Michael Ignatieff Leadership Podcast in support of Michaelâs bid for the leadership of the Liberal Party of Canada. 16:33 Terry announces that on Thursday, May 18th, another Inside PR Special Edition will be posted in which Terry and living PR legend Pat Gossage, founder and President of Media Profile discuss political communications. 18:00 Dave introduces a discussion about a Thornley Fallis blogger outreach effort that paid off in a May 11th post on the Blue Blogging Soapbox. Terry and Dave discuss the benefits of being an active player in social media when pitching bloggers. 25:08 Terry opens a discussion about PR and Post-Secondary Education in Canada relative to other countries like the U.S. and the U.K. Dave and Terry discuss the need for business schools to teach more about PR and communications and for more university undergraduate and post-graduate programs in PR. 32:21 Terry wraps up the show and notes heâll be away until Monday, May 22nd so IPR #8 will likely be posted a day late, on Tuesday, May 23rd.

Show Notes - Inside PR #6 (37:37) 00:25 Terry opens the show 01:04 Dave notes IPR 6 is being recorded using Skype for the first time 01:48 Dave talks about the equipment upgrade 02:20 Dave offers help to any podcasters who want advice on podcasting over Skype; thanks Shel Holtz for the advice on set-up 03:31 Terry plays audio comments 04:38 Frances Wooby from Iqaluit, Nunavut 07:53 Luke Armour, Graduate Observations Terry and Dave discuss Luke's comments about mic levels and the value of student portfolios 15:17 Dave notes upcoming intervew with Stuart MacDonald from Toronto's mesh conference 17:52 Terry announces that he will interview Pat Gossage, president, Media Profile for upcoming IPR Special Edition 19:00 Terry and Dave discuss the challenges of hiring a senior practitioner at the agency 26:25 Terry say he's hiring for Dave's replacement. Check www.thornleyfallis.com for details 26:43 Dave and Terry discuss Jeremy Pepper's recent post about whether PR people should specialize in blogging or add it to their repertoire alongside other core skills 31:48 Terry introduces a new segment: PR words to banish 32:53 Terry and Dave discuss banishing the word impactful 34:10 Terry asks for suggestion for words to banish; notes comments can be left on the blog at www.insidepr.ca or via e-mail/Waxmail at insideprcomments@gmail.com 35:28 Dave asks for suggestions on making the Skype podcast better 35:42 Dave mentions that he listened to two podcasts that weren't edited properly 37:05 Terry closes the show

In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents. This week he spends just over 20 minutes in conversation with Trevor Campbell, President of Porter Novelli Canada, the Canadian arm of the large multinational PR agency. Terry and Trevor tackle a variety of questions commonly posed by PR students or those looking to break into public relations. The discussion unfolded as follows: 1:00 The Canadian Council of Public Relations Firms 2:40 Trevor's background and how he found himself in PR 4:40 Going client-side or agency 9:45 Generalist versus specialist 11:15 What agencies are looking for when hiring 15:00 Advice on approaching agencies 20:13 Big agency versus small agency 22:47 Wrap-up Background on Trevor Campbell As president of Porter Novelli Canada, Trevor is responsible for directing and leading the agency and managing its growth. His public relations success includes working in the financial services, technology, consumer, entertainment, and not-for-profit sectors where he has built corporate brands and managed reputations for ATI, Celestica and CIBC. Trevor has also delivered integrated marketing programs for Bell Canada and Hewlett-Packard, and boasts expertise in corporate communications and marketing communications via direct-to-business and direct-to-consumer events and programs.

In IPR #4 we deal with listener comments up front before heading into our two major topics of discussion, the new standardized model for evaluating media coverage launched in Toronto on April 20th, and Ã?ÃÂ??tis the season for PR interns. You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar. Show Notes - Inside PR #3 (32 minutes) 00:33 Dave opens the show and welcomes (back) listeners 00:58 Terry introduces a comment from Robert French 1:29 David reminds listeners how they can comment on IPR 2:02 Terry notes second listener comment from London, Ontario PR student Chris Clarke and Dave recounts a story about Chris and how he cracked the cryptic secret word code on Joseph JaffeÃ?ÃÂ??s podcast Across the Sound 5:09 Terry and David discuss the just-launched Media Relations Rating Points system, dubbed MRP for short; MRP is a new standardized system for evaluating media coverage and has been endorsed by the Canadian Public Relations Society, IABC Toronto 16:50 Two comments recorded at the MRP launch event from Mike Abbass from Strategic Objectives and Rachel Douglas from Cara Operations, both of whom served on the CPRS Measurement Committee 17:55 Terry invites comments on the new MRP system, particularly from listeners outside of Canada 19:05 Terry and Dave discuss PR interns and how they can leave the right impression with their host agencies and perhaps snag a fulltime position 27:35 Terry introduces an excerpt from the next IPR Special Edition, a discussion with Trevor Campbell, President of Porter Novelli Canada 29:00 Terry and Dave briefly revisit the Starwood Hotel blog issue discussed on IPR #3 30:37 Terry wraps up the show; reminder of feedback mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comments Intro/extro music Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents. This week he spends just over 25 minutes in conversation with Pat Mcnamara, President and founder of Apex Public Relations in Toronto. In a wide-ranging discussion, Terry and Pat kick around how to build a PR agency from the ground up and how to solve the mystery of successful new business development. The conversation unfolded as follows: 1:00 Pat McNamara's PR journey 2:35 Why would anyone start their own agency? (beyond because I'm crazy ) 5:35 How not to leave an agency 7:13 Various approaches to building an agency 10:10 The importance of culture in a successful agency 16:50 The mysteries of new business development 22:30 The power of relationships 25:55 Wrap-up Background on Pat McNamara Pat McNamara founded APEX Public Relations in 1998. As a communications professional with more than 20 years of experience, she provides senior client counsel in consumer marketing and corporate communication to leading organizations including Absolut, Bank of Montreal, Coca-Cola, Levi Strauss & Co., Kellogg's and Tetra Pak. McNamara was recently recognized as one of Canada's Top 100 Women Entrepreneurs by Canadian Business magazine.

Show Notes - Inside PR #3 (32 minutes) :30 Dave opens the show and announces IPR Special Edition podcasts 2:05 Terry introduces listener comments from Robert French and Amy Cole 6:43 Terry thanks Joseph Jaffe for playing our IPR promo and for his kind words on Across the Sound #27 7:50 Dave talks about his blog, PR Works, commends Humber College for exploring blogging, and notes the recent influx of student questions 12:20 Dave talks about the launch of the MRP media relations measurement system on April 20th, in Toronto, and about upcoming speaking engagements 14:17 Terry notes that For Immediate Release has some Canadian content this week through an interview with David Bradfield, a big wheel at iStudio in Toronto 15:30 Dave mentions that Mark Evans, well known Canadian blogger, has launched a podcast 16:15 Dave and Terry briefly discuss the new Starwood Hotels blog (or pretend-blog) called The Lobby 18:20 Terry reminds listeners about the Podcasters Across Borders meet-up in Kingston, June 23rd-24th 18:40 Dave and Terry discuss agency culture and its importance in retaining staff and building a successful firm 20:54 Brief interview clip from Pat McNamara, President and founder of Apex Public Relations, from upcoming Inside PR Special Edition 30:05 Terry and Dave wrap up the show; reminder of feedback mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comments Intro/extro music Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #2 - April 3, 2006 Feedback from listenersAudio comments from Donna Papacosta will Canada's politicians blog? Discussion about PR industry reputationClip of interview with Susanne Courtney, President, Courtney Rainey Group

In this special edition of Inside PR, Terry spends just over 20 minutes in conversation with Susanne Courtney, founder and President of Courtney Rainey Group, a full service public relations agency in Toronto. Terry and Susanne share their insights on a range of issues including PRâs reputation, the creation of the Canadian Council of Public Relations Firms, the integration of PR in business school curricula, the emerging role of PR in building trust and reputation, community college PR programs, and the new Media Relations Ratings Points measurement system to be unveiled on April 20th in Toronto.

Inside PR #1 Introduction to the podcast. Discussion of show format. Establishment of Canadian Council of Public Relations Firms. mesh conference in Toronto A new philosophy for media training