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How to use Google AdWords

How to use Google AdWords

from Inside Digital Media on October 31, 2009
Duration: 0
Download to iPhone or iPod If you want to learn how to set-up a Google AdWords account and start placing ads to sell merchandise from your website, this video is for you. Perhaps the best way to teach others how to use Google AdWords is by concrete example. Thus, today’s video shows how we set-up an AdWords campaign to sell copies of our market research report, Future Developments in Video Advertising. First, we show you what the report for sale looks like. Second, we illustrate the difference between Google AdWords links and Google Organic search results. Third, we demonstrate how to set-up a “landing page” as an entry point at your website for those who click on ads deployed thorough AdWords. There are three features to the page. One is a video summarizing five major conclusions in the market research report offered for sale. Another is a link to a free prospectus requiring those clicking on it to first provide name, email address, and phone number information. This transforms them into sales leads. Finally, a text summary of the video is available for those who chose to read a synopsis of the report as opposed to watching a video summation. Fourth, screen capture software provides step-by-step video instructions describing how to set-up an AdWords account and organize your first campaign. Factors covered include (1) geographic targeting, (2) network selection, (3) device inclusion, (4) key word selection, (5) pricing, (6) ad construction, (7) calls-to-action, (8) budgeting, (9) weekend exclusion, and (10) landing page targeting, among others. Google’s third quarter financial results document that AdWords use is leading the way as a sign of overall economic recovery. In short, it appears that advertisers are first returning to the Internet before incumbent media channels such as TV, radio, newspapers, and magazines. This could have profound implications for the future of advertising in general. Not only do sponsors seem to prefer the Internet per se, but they may also become conditioned to the AdWords practice of only paying for ads that users actively select. As applied to future video advertising, sponsors may come to demand that they only pay for video ads that actually get watched. For example, they recognize DVR users often fast-forward through commercials. But if sponsors apply the AdWords convention to video commercials, they’ll only pay for commercials that get watched. This could be the subtle, but most significant, implication of the fact that AdWords advertising is leading the recovery of the entire advertising industry. To learn more about how your business can exploit or adapt to such changes, feel welcome to contact us. You may also want to consider buying our research reports Third Generation Television and Future Developments in Video Advertising.
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What if all Video were on the Internet?

What if all Video were on the Internet?

from Inside Digital Media on October 06, 2009
Duration: 0
Download to iPhone and iPod here. Last week I was on a panel at a conference for the Entertainment Law Institute of the Texas Bar in Austin. Our panel topic was “The Future of Video Distribution”. This video podcast summarizes my presentation. Andy Grove, who was the last of the three original Intel leaders to leave, liked to encourage employees to ask “What if?” questions. He felt they could lead to new discoveries about future change. Thus, we ponder, “What if all video were on the Internet instead of Cable TV?” Consider the impact on three constituencies, (1) Consumers, (2) Sponsors, and (3) Copyright Holders. Consumers will benefit in four ways. First, all programs will be available on demand. Broadcast schedules will be irrelevant and there will be no need to remember to TiVo anything. Second, shows will be viewable on any screen from mobile phone to TV. Third, content will be searchable. You’ll find what you want to watch by Googling it. Fourth, the Long-Tail will stretch to near infinity. Sponsors gain a number of advantages. First, viewership will be measurable. Second, commercials can be held accountable. Sponsors might be able to choose to pay for only those that actually get watched. Third, ads can be interactive thereby generating sales nearly instantaneously from the viewers. Fourth, ads can be addressable in a variety of ways including demographic, geographic, and behavioral targeting. Copyright Holders also stand to benefit. First, Internet distribution provides a Global market. Second, revenue opportunities for Long-Tail content become viable because there is no need for a minimum economic production run as would apply for DVDs. Hollywood studios will be able to sell downloads from their back catalog that are seldom available in the form of physical DVDs. Third, consumers will be able to make impulse purchases since the Internet is constantly available 24/7. Fourth, the Net provides opportunities for multiple revenue streams. Among them are (1) rentals, (2) downloads, (3) subscriptions, and (4) advertising. Inevitability. For the past 30 years we’ve been gradually attaching an increasing number of appliances to our TVs. In the first half of that period the devices were not Internet-connected and included items like Cable Set-Top boxes, Video Tape Players, and Video Game Consoles. However, during the last 15 years most such appliances are Internet-connected. Examples are laptop computers, Apple TV, (modern) Video Game Consoles, and even the iPhone and iPod. As a result, the TV is being transformed into a dual function device. In one context it remains a TV as we have always known it, but in a second it is becoming a giant window into the Internet Cloud. Thus, the question is not “What if all video were on the Internet?” but instead is “When will all video migrate to the Net.” To learn more about how your business can exploit or adapt to such changes, feel welcome to contact us. You may also want to consider buying our research reports Third Generation Television and Future Developments in Video Advertising.
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BusinessCast 128 with Andy Wicks

BusinessCast 128 with Andy Wicks

from Charlottesville Podcasting Network on September 14, 2009
Duration: 61
Professor Andy Wicks This week s podcast is dedicated to the Darden School s Doctoral Program. If your goal is to work in higher education as business school faculty or in research, then a Darden Ph.D. can help you get there. The Director of Darden s Doctoral Program, Professor Andy Wicks, joins us to discuss the program.
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Genetic diversity from Pioneer

Genetic diversity from Pioneer

from Brownfield on September 01, 2009
Duration: 0
A diversity of growing conditions across the corn belt these past three years has given Pioneer the opportunity to identify those genetic combinations capable of dealing with extreme weather conditions.  As Bill Niebur, Global Vice President for Research and Development with Crop Genetics for Pioneer explains, climate adversity has given Pioneer the opportunity to improve upon genetic diversity and provide more profit opportunities for farmers.  Pioneer, a Dupont business has always looked through the long lens when developing product.  It is critical to consider where the market will be as well as where it is at the present time.   He believes farmers want to know how Pioneer products will  work on their farm, thus the right product on the right acre focus at Pioneer. AUDIO: Conversation with Bill Niebur
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Norine Braun

Norine Braun

from music-islands.com mp3 blog on August 27, 2009
Duration: 0
Crystallize (mp3) Norine Braun http://www.norinebraun.com カナダ、バンクーバー発のジャズポップ。 昨年の2006年11月、この曲「Crystallize」が、ロサンジェルスミュージックアワード (LA Music Awards)のジャズ部門、女性シンガーソングライターで最優秀賞を受賞。 アメリカ国内の音楽シーンで注目を集めています。 (*ちなみに。歴代の受賞者はSystem of a Down, Slash, Joe Walsh, Spencer Davis, No Doubt, Korn, Everclear, Jackson Brown ・・・) 70年代のレトロ風なジャズポップスをモダンに洗練した1曲。Crystallize。 このノーリンブラウンさん、ご自身でインディーズレーベルを運営していて 今後の活躍を期待するコンピレーションCD「Next Wave」をリリース。 「Crystallize」を1曲目に収録。他にポップロック、オルタナティブ、ルーツロック、 エレクトロニカ、スムージージャズ、ニューエージ、ファンク、ヒップホップ、 カントリーと特定のジャンルには限定しない多彩で才能が満ち溢れた20曲と なっています。 Twitter投稿用のショートURL (music tweet via Song.ly) http://song.ly/irx myspace http://www.myspace.com/norinebraunmusic [Buy CD at CDBaby] An uncompromising blend of emotionally charged electric pop art with a nostalgic twist. この作品は、クリエイティブ・コモンズ・ライセンスの下でライセンスされています。 Bigfish Live vol.8 “play together” http://yamamiya.wordpress.com/ 2009.9.21 (月・祝) open 18:00 start 18:30 渋谷HOME 03-5774-5822 http://www.toos.co.jp/home/ 【出演】Norine Braun (カナダ、バンクーバー) 斉藤花 (Hana Saito) 辻香織 (Kaori Tsuji) 大柴広己 (Hiroki Oshiba) @チケット 前売り 2,800円+1ドリンク 当日券 3,300円+1ドリンク チケット予約は出演アーティストホームページから、もしくは fishthemusic@gmail.com まで。 ■ ブログ http://yamamiya.wordpress.com/ ■ myspace http://www.myspace.com/musicislands Kansai Music Conference http://kansaimusicconference.com/jpn/index.html myspace http://www.myspace.com/kansaimusicconference [広告] MySpaceのフレンドリクエストを自動化するツール、アドトモ http://addtomo.com/
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The Movies: “Star Wars” Fighting God’s Ancient War In A Technological World

The Movies: “Star Wars” Fighting God’s Ancient War In A Technological World

from The Rancho Vista Podcast on August 23, 2009
Duration: 0
At The Movies: Star Wars Fighting God s Ancient War In A Technological World
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At The Movies “The Mission, Enduring Pain While Embracing The Cross”

At The Movies “The Mission, Enduring Pain While Embracing The Cross”

from The Rancho Vista Podcast on August 16, 2009
Duration: 0
At The Movies: The Mission Enduring Pain While Embracing The Cross
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OAS 246 Multidimensional Healing with Dr. Joanna Corti Part 2

OAS 246 Multidimensional Healing with Dr. Joanna Corti Part 2

from Omni Art Salon 21st Century Art Podcast on August 15, 2009
Duration: 1744
Jeffrey has a deep and compelling conversation with Dr. Joanna Corti about her remarkable approach to healing on all levels - emotional, physical and spiritual. Dr. Corti is a talented multidimensional healer with patients all over the world. A graduate of Southwestern Acupuncture College, she has studied with renowned Jin Shin Jyutsu founder Mary Burmeister, transmedium psychic surgeon Rev. Joseph Martinez, Dr. Hazel Parcells. author/homeopath Jeremy Sherr, and attended the Pacific Academy of Homeopathy in San Francisco. Interviewed on National Public Radio and featured in Self magazine, Dr. Corti is able to pinpoint the hidden causes which rob a person of their health and vitality, and to correct them using homeopathy, acupuncture, Chinese herbs, psychotronics and transmedium healing. Her diverse skills enable her to navigate between the physical, emotional and spiritual realms to facilitate profound and lasting healing in her patients. In order to really heal a disease or affliction in the physical body, one needs to address all levels of cause within the physical, emaotional and spiritual realms when when is serious about truly curing that disease state. Dr. Corti’s approach is the most comprehensive that we have ever come across and I think we think you will find Jeffrey s conversation with her most compelling as she descibes her very unique techniques that leave no stones unturned in an individuals total being. The Omni Art Salon theme music When Angels Smile, is provided courtesy of Back To Earth
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SomaCow 363: Geocaching and Connery

SomaCow 363: Geocaching and Connery

from SomaCow on August 14, 2009
Duration: 3679
Originally input at SomaCow.com In this hour, we discussed geocaching, which fascinates me. Leave it to the human race to find a way to connect with other people without even being THERE! A new listener clued me in to the facts, and I spent some time learning at geocaching.com - I think I am ready. Going to go out this weekend to do some hunts, and see what works. I ll post on the forums my findings, so check back there. I just got home from Ye Olde Cuppa Oolongs here in Longwood, FL. It s a great little tea shop with more jars loaded with fragrant manliness than you can imagine. What? Tea is manly? You bet your sweet peco orange it is, friend. Even Alton Brown knew it - There is a reason this stuff funded wars, spawned world travel, and helped the United States to overthrow her Greek Oppressors. Tonight I had mostly Indian ilk, some lights, darks, Margaret s Hope, Masala, and we learned what chai means. You know when someone walks into Starbucks, and orders a chai tea? They just ordered a tea tea. HA! If you are local, check them out, and if you are not local, check out my second favorite coffee (only sold here in town at Ye Olde Cupper Feelie), Deadman s Reach. It is rich, robust, caffeine-packed, smooth, creamy, sharp, then velvety, and always cooks up smelling like coffee should smell: delicious. It still doesn t hold a candle to my absolute favorite coffee. Where you at, Chrisp? I need some wawa on the backside! Maybe I will just paint the studio with tea grounds and coffee stains. Drink up, listener.
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OAS 245 Multidimensional Healing with Dr. Joanna Corti Part 1

OAS 245 Multidimensional Healing with Dr. Joanna Corti Part 1

from Omni Art Salon 21st Century Art Podcast on August 13, 2009
Duration: 2694
Jeffrey has a deep and compelling conversation with Dr. Joanna Corti about her remarkable approach to healing on all levels - emotional, physical and spiritual. Dr. Corti is a talented multidimensional healer with patients all over the world. A graduate of Southwestern Acupuncture College, she has studied with renowned Jin Shin Jyutsu founder Mary Burmeister, transmedium psychic surgeon Rev. Joseph Martinez, Dr. Hazel Parcells. author/homeopath Jeremy Sherr, and attended the Pacific Academy of Homeopathy in San Francisco. Interviewed on National Public Radio and featured in Self magazine, Dr. Corti is able to pinpoint the hidden causes which rob a person of their health and vitality, and to correct them using homeopathy, acupuncture, Chinese herbs, psychotronics and transmedium healing. Her diverse skills enable her to navigate between the physical, emotional and spiritual realms to facilitate profound and lasting healing in her patients. In order to really heal a disease or affliction in the physical body, one needs to address all levels of cause within the physical, emaotional and spiritual realms when when is serious about truly curing that disease state. Dr. Corti’s approach is the most comprehensive that we have ever come across and I think we think you will find Jeffrey s conversation with her most compelling as she descibes her very unique techniques that leave no stones unturned in an individuals total being. The Omni Art Salon theme music When Angels Smile, is provided courtesy of Back To Earth
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At The Movies: “Slum Dog Millionaire” How The World Cries For God’s Love And Justice

At The Movies: “Slum Dog Millionaire” How The World Cries For God’s Love And Justice

from The Rancho Vista Podcast on August 09, 2009
Duration: 0
JusticeAt The Movies: Slumdog Millionaire How The World Cries For God s Love And Justice
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Movies “The Wizard Of Oz” What Rainbows Promise Only God Can Deliver” Pastor John Rose, Vocal Raquel Kaercher

Movies “The Wizard Of Oz” What Rainbows Promise Only God Can Deliver” Pastor John Rose, Vocal Raquel Kaercher

from The Rancho Vista Podcast on August 02, 2009
Duration: 0
Movies The Wizard Of Oz What Rainbows Promise Only God Can Deliver, Pastor John Rose Vocal Raquel Kaercher
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Behavioral Ad Targeting: Newspapers

Behavioral Ad Targeting: Newspapers

from Inside Digital Media on July 30, 2009
Duration: 781
Phil Leigh If you would like to learn how newspapers and TV affiliates can generate incremental ad revenue by selling behaviorally-targeted Internet ads to local businesses, this audio is for you. Behavioral-targeting is one of the keys to success in online advertising.  For example, consider how online merchants such as iTunes and Amazon.com are among the most successful websites in terms of translating visits into sales. There are two reasons why their conversion performance is exceptionally good. First, visitors are obviously pre-disposed to buying since they are visiting an online merchant. But the second reason is more interesting and significant in terms of implications for online advertising. Consider how both Amazon.com and iTunes do a good job of suggesting alternative titles for visitors who arrived looking for related books or recordings. It is not uncommon for visitors to purchase the suggested alternate titles. The banners and texts that suggest such titles are examples of behavioral-targeted ads. Amazon and iTunes target such ads based upon the consumers’ prior purchasing experience at each site. Delivering behaviorally-targeted ads when the ad serving company does not have access to such proprietary information requires a different approach. Most identify visitors by assigning a unique id “cookie” to each visitor at a client site. Thereafter the cookie tracks visitors throughout their ensuing web journey. The platform then makes a rules-based decision about what content to serve based upon the multiple websites that a cookie-enabled browser visits. Behavioral data can be combined with demographic and geographic information in order to produce a greater degree of targeting precision. Last year Yahoo developed such a platform and is offering it to outsiders, including newspapers, and more recently AT&T Yellow Pages, among others. Essentially, newspapers are discovering that their existing sales-force can be used to sell both newspaper and Internet ads to local businesses. Typically one of their strengths is a trusted prior relationship with local advertisers. Yahoo has partnered with a consortium of newspapers to which it provides its targeted advertising platform. There are two advantages that the Yahoo consortium provides to participating newspapers. First, it enables them to sell Internet ads for local businesses that will be distributed on Yahoo web properties as well as the newspapers’ websites. Second, and more importantly, it enables newspapers to sell behaviorally-targeted ads on their own web pages. For example, assume the Yahoo cookie learns that I have been searching for information of BMW automobiles at a variety of websites. Should I next choose to visit my home town newspaper website merely to check on unrelated stories, the Yahoo platform is likely to place ads for local BMW dealers within the online pages of the newspaper that I see. You will see different ads on those same pages based upon your own prior browsing patterns. While Yahoo has not yet made the platform available to local TV affiliates it may do so in the future. Alternately, a competing platform could offer similar services to TV affiliates thereby enabling them to also sell higher priced behaviorally-targeted Internet ads as well.
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Episode 150 – An Interview with VisionX

Episode 150 – An Interview with VisionX

from GoRainbowRadio.com on April 26, 2009
Duration: 3148
GoRainbowRadio.com Episode 150 April 26, 2009 Hosted by Tim Corrimal Get GoRainbowRadio.com for free at the iTunes Music Store An Interview with VisionX GoRainbowRadio is aired on iDanceRadio.fm on Monday nights at 10:00pm Eastern Time. Music on the show: Background music on this episode was provided by my Sponsor, Capp Records IOU VisionX featuring Angie Norris (Peaktime Mix) Radioactive Love (VisionX Plutonium Mix) Carol Jiani Alive (VisionX Club Mix) VisionX s Links: VisionX s Website VisionX s Myspace Page Purchase Music: Purchase VisionX s music at the iTunes Music Store Purchase VIsionX s music at Amazon.com Purchase VisionX s music at Traxsource.com Purchase VIsionX s music at DJDownload.com
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Houseguests of Michael and Margaret Korda

Houseguests of Michael and Margaret Korda

from Rainmaker on January 29, 2009
Duration: 0
Best Selling Authors Michael and Margaret Korda take some time to discuss their houseguests, Michael entertains us with some impersonations of Truman Capote and Winston Churchill, plus we hear about the new book With Wings Like Eagles.
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Gunplay In Fem Dom Phone Sex

Gunplay In Fem Dom Phone Sex

from Mistress Lauren's Fem Dom Blog on February 27, 2008
Duration: 0
[display_podcast] We were all in chat the other night talking about firearms, one of my passions. I love the feeling of power that cold steel leaves me with. I feel safe and comforted with it on me. Of course, I m licensed to carry, would never hurt anyone that wasn t trying to hurt me and I don t kill (or condone killing) animals. But I love a scenario where I m in complete control and my Uzi Eagle backs me up. It s not stainless, it s black as night and cold, but somehow it feels warm in my hand. I know I m safe, protected and a powerful woman with or without this piece of metal. In fact, I don t even have it loaded at all. I was very careful to make sure there would be no accidents. But you don t know that. While you re shivering in the dark, you see only me, dressed in high heels and leather with that gun in my hand. You re bound, just the way you like it in silky ropes, just like your silky panties. You can t speak, the ball gag keeps you silent save your pathetic whimpering. I m amused by that and I tease you, caressing you with my gun and watching the abject terror on your face. I say Sissy fag, it s time you did what I asked of you! I berate you with verbal humiliation. You will be my dirty little cocksucker, you ll blow anyone I make you understand? I see you nod, your gag preventing your speech. I wave the gun around a bit, but never aim it at you. It s all in the promise of violence should you disobey, making you bend to my will with a mind fuck. You know I d never hurt you, not really, but the gun? It adds an element of force, a prop to emphasize the seriousness of my convictions. Not only that, but firearms and weaponry are classically masculine objects. It s often very erotic for both sexes to play with power exchange involving gender swap. A woman holding a gun is sexy, dangerous and often deadly, a femme fatale who both lures males and repels them with her strength. I can be your gun toting masturbatrix, taking you to the edge and back demanding the ultimate price for disobedience. An extreme phone sex fantasy involving interrogation, degradation and humiliation are likewise fun, pushing the force scenario to it s logical conclusion. They don t still sell tons of Ilsa movies on Amazon for nothing! Empress Lauren 1-800-601-6975 Click Here To Email Me To Schedule Your Fem Dom Phone Fantasy
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