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I ve now settled in to a comfortable monthly recurring guest role on The Beancast , which is BY FAR the industry s marketing podcast with the best momentum right now. In this episode, I joined host Bob Knorpp with panelists Bill Green (MTLB), Kristi Faulkner (Womenkind) and Ad Age s Jonah Bloom to discuss: Google s announcement of Fast Flip and its entry into the ad naetwork biz, plus how a rogue ad took over the New York Times main page. Why women don t like social ads (another lame link-baiting study only focused on Facebook and Twitter) The UK s entry in product placement When the crowd steals the client (Unilever fires their agency in favor of CGC) The launch of GaryVee s Vaynermedia Direct download here (if you re subscribed to Jaffe Juice - the New Marketing Podcast, you ll get this automatically) iTunes subscription here .

I've now settled in to a comfortable monthly recurring guest role on "The Beancast", which is BY FAR the industry's marketing podcast with the best momentum right now. In this episode, I joined host Bob Knorpp with panelists Bill Green (MTLB), Kristi Faulkner (Womenkind) and Ad Age's Jonah Bloom to discuss: Google's announcement of Fast Flip and its entry into the ad naetwork biz, plus how a rogue ad took over the New York Times main page. Why women don't like social ads (another lame link-baiting study only focused on Facebook and Twitter) The UK's entry in product placement When the crowd steals the client (Unilever fires their agency in favor of CGC) The launch of GaryVee's Vaynermedia Direct download here (if you're subscribed to Jaffe Juice - the New Marketing Podcast, you'll get this automatically) iTunes subscription here .

Corporate Social Responsible News: Time magazine on Bon Appetit; Merrick Ad Age + Deloitte-GMA Studies re. Triple Bottom Line Consumers

Corporate Social Responsible News: Time magazine on Bon Appetit; Merrick Ad Age + Deloitte-GMA Studies re. Triple Bottom Line Consumers

Corporate Social Responsible News: Time magazine on Bon Appetit; Merrick Ad Age + Deloitte-GMA Studies re. Triple Bottom Line Consumers

Item 1: crayon client, Panasonic, gets a media review (versus LG) on their coverage of the digital transition and our Living in HD initiative is referenced. The social media component gets 4 stars versus LG's 2 stars. My only question is how Panasonic gets 3 1/2 stars overall versus LG's 4 stars when it scores higher in 5 categories and only lower in 1. I guess Print media is *that* important when it comes to digital :)  Item 2: I shared the microphone with Ad Age's Abbey Klaasen, MTLB's Bill Green and of course host, Bob Knorpp last night night on my second Beancast. Topics included: Interactive TV Play from Xbox live Any lengths for buzz (Guerilla) Facebook Land grab (Vanity URL's) Good for me or for them (Dell & Twitter) Listen here why don't you? (those subscribed to my podcast should get this automatically) Subscribe to Beancast here

Item 1: crayon client, Panasonic, gets a media review (versus LG) on their coverage of the digital transition and our Living in HD initiative is referenced. The social media component gets 4 stars versus LG s 2 stars. My only question is how Panasonic gets 3 1/2 stars overall versus LG s 4 stars when it scores higher in 5 categories and only lower in 1. I guess Print media is *that* important when it comes to digital :)  Item 2: I shared the microphone with Ad Age s Abbey Klaasen, MTLB s Bill Green and of course host, Bob Knorpp last night night on my second Beancast. Topics included: Interactive TV Play from Xbox live Any lengths for buzz (Guerilla) Facebook Land grab (Vanity URL s) Good for me or for them (Dell t you? (those subscribed to my podcast should get this automatically) Subscribe to Beancast here

Last night was the Grand Finale of this season s American Idol. Once the votes were counted, Kris Allen was crowned the new Idol. He s a great singer and seems like an all-around nice guy. He really came into his own over the course of this season. There were so many really good singers in the group, including Adam Lambert who seemed to be the odds-on favorite. ___ ___ The ten-year rule One of the challenges we have in reaching bigg success is thinking that it happens overnight. American Idol certainly gives that impression. After all, how many people had heard of Kris Allen five months ago? Not many. However, he did a lot of work out of the spotlight to get to this point. He s had formal training and been singing for about sixteen years. So although it may seem that he s an overnight sensation, a lot of blood, sweat and tears led to his crowning achievement. That s usually the case in any field. In fact, psychologists talk about the ten-year rule: it takes roughly ten years to develop the skills needed to reach bigg success in any endeavor. The cost of thinking it s a gift While the debate rages on is it natural talent or developed skills there s more and more evidence that hard work, with focus, over a span of time, is what usually produces the extraordinary successes we see. In our culture, we see people like Kris who become media darlings overnight. So there s a tendency to think he just has that certain something. The problem with buying into that thought-process is that you lose your resiliency in the face of adversity. If you think that bigg success just happens, you ll be more likely to give up when things don t come easy. And you know it don t come easy! There s more than one 3 o clock in a day We recently attended SOBCon, the business school for bloggers, and met Jon Haydon. Jon had a great blog post about seeing his social media idol, Chris Brogan, speak at the conference. Chris is an idol to a lot of people including us. For those of you who don t know who Chris is, first of all he s a super person. Second, he has reached the heights of influence in social media circles everywhere you look from Ad Age to Technorati and beyond. Jon s post was fantastic. He got a number of great comments. We found one particularly revealing. It was by Lewis Howes, who we also met at SOBCon. Lewis commented about a conversation with Chris, who said that he stayed up until 3:00 every morning for four years to get to where he is! At SOBCon, we heard Chris asked about how he got started. He said it goes back ten years to the early days of chat rooms. Lewis added in his comment, He didn t just pop up out of no where and ascend to the heavens No! He worked his butt off every day and didn t let others hold onto his string. Well said! Bigg success takes time and hard work. It doesn t just happen overnight. It won t be easy. Just keep the faith and keep on plugging you will be a bigg success! ___ Get the tips and tools you need to be a BIGG success. Subscribe to the Bigg Success Weekly it s FREE! ___ Please join us next time when we discuss a fun way to clear out the clutter. Until then, here s to your bigg success! Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00399-052109.mp3 Related posts The Power of Defining Your Terms Make the Grass Greener on Your Side of the Fence We Need It But Not Too Much of It (Image in today s post from American Idol)

Author: wwdands Keywords: wwds woods witt dealy wrath cannes ad advertising award grandconey adage Added: March 13, 2009

Adage Billy Collins When its late at night and branches are banging against the windows, you might think that love is just a matter of leaping out of the frying pan of yourself into the fire of someone else, but its a little more complicated than that. Its more like trading the two birds who might be hiding in that bush for the one you are not holding in your hand. A wise man once said that love was like forcing a horse to drink but then everyone stopped thinking of him as wise. Let us be clear about something. Love is not as simple as getting up on the wrong side of the bed wearing the emperors clothes. No, its more like the way the pen feels after it has defeated the sword. Its a little like the penny saved or the nine dropped stitches. You look at me through the halo of the last candle and tell me love is an ill wind that has no turning, a road that blows no good, but I am here to remind you, as our shadows tremble on the walls, that love is the early bird who is better late than never. Author: loveyoutodeathbut Keywords: Billy Collins Adage Poetry Love Added: March 9, 2009

This is the second part of my interview with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies. This interview includes Michael’s views on what clients should look for when choosing an advertising agency: Strategically smart, passionate and without preconceived ideas about what media and marketing techniques [...]

This interview is with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies, and a 30+ year advertising industry veteran. Michael was a master of account management at Saatchi Saatchi and its predecessor agency Dancer Fitzgerald Sample. Funny thing about DFS. Many people don’t remember it. [...]