"expedition 206" Videos

Filed under: News Tony Martin, Kelly Ferris, and Antonio Santiago better order a few extra passport pages. Coca-Cola announced earlier today that the trio were the winners of a year-long trip to every country and territory where Coke is sold-- 206 in all. Expedition 206, as the trip is called, will begin from Madrid on January 1, 2010, and will include stops at the World Cup in South Africa and the Winter Olympics in Vancouver. Martin, Ferris, and Santiago will promote Coke's "Open Happiness" campaign by documenting and sharing scenes of happiness from their travels. "It's an ambitious task," says Kelly Ferris, a 23-year-old student from Brussels, "but I can't think of a better way to spend a year than exploring what makes people happy." I spoke with the three winners this morning shortly after it was announced that their team had prevailed in the contest's online voting. They discussed how they learned about and eventually won the contest, where they're most (and least) looking forward to going, and whether 206 countries in 365 days is way too much. You can follow the entire expedition, through the team's photos, videos, and blog posts, at Expedition206.com. A map of the expedition's planned route is below the fold... Continue reading Coca-Cola awards three contest winners epic one-year, 206-country tripCoca-Cola awards three contest winners epic one-year, 206-country trip originally appeared on Gadling on Mon, 16 Nov 2009 23:00:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments

Over the past few months, we've had the pleasure of working with Adam Brown and the folks over at The Coca-Cola Company on a pretty special program called "Expedition 206." The premise? Bold, lofty, ambitious and truly global: Coca-Cola does business in over 200 countries (and I stand corrected, but no other brand in the world can make that same claim), so why not bring this to life in a truly unique way that authentically dials into the spirit of Coca-Cola and its brand anthem, "Open Happiness." On January 1st, 2010, 3 Coca-Cola Ambassadors will visit 206 countries over the next 365 calendar days, covering 150,000+ miles in the process. Their mission? To seek out, discover and celebrate the epitome of "happiness" as it presents itself across different people, places and cultures. Their trip will also "conveniently" coincide with the following headline events: the Vancouver 2010 Olympic Winter Games in Canada, the FIFA World Cup in South Africa, and the World Expo 2010 in Shanghai, China. Coca-Cola Expedition 206 - Project Introduction Video from Expedition 206 on Vimeo. The program itself is decidedly "social". In fact, crayon's role thus far has been to advise and guide the program on all things "social media" i.e. any and all facets of the journey that foster connections and communication between peers, participants, hosts, visitors and the brand itself. It is a mash-up in the sense that you'll see a litany of platforms, tools and vehicles used to activate the program - from twitter to facebook; from crowdsourcing to consumer generated content; from meet-ups to blogging, podcasting and "vlogging". As of this week, 9 finalists were shortlisted and divided into 3 teams of 3 prospective ambassadors. Now it's up to the public; their fans and community; and you (if you're so inclined) to vote for the elite 3. The finalists are as diverse as the countries they'll be visiting. Here's the list: Dave Zwolenski, 27, an amateur film producer from Sydney, Australia Josephine Rosetzsky, 27, from Copenhagen, Denmark Sam Li, 21, born in Shanghai, China and now a student in Vancouver, Canada Antonio Santiago, 24, a university student from Mexico City, Mexico Kelly Ferris, 22, a university student in Brussels, Belgium Tony Martin, 29, who grew up in the U.S. and now teaches kindergarten in Munich, Germany Greer Cornish, 26, a digital media producer from Sydney, Australia Brendan Madden, 31, living in Beijing, China and originally from the U.S. Erin Guler, 28, whose parents are from Turkey and is currently a writer in Toronto, Canada It's been a blast so far to work on this program. It's the kind of commitment-based marketing (a year of your life no less!) that flies in the face of fleeting 30-second spots and I for one, can't wait to see what 2010 holds in store for the eventual Ambassadors, to follow their exploits and share in their experiences. I know I sound like an old man when I say this, but I only wish I was younger and able to participate myself in this once in a lifetime adventure. Do check it out, share it with your networks and community, cast a vote or two for your favorites and continue to follow this journey as it unfolds... On Twitter On Facebook The Expedition hub Additional links/information: Press release here SMPR here Disclosure reminder: The Coca-Cola Company is a crayon client