Leslie Ament reds us that use of marketing science and information analysis services has moved beyond a competitive advantage for companies that seek to grow aggressively. It has become necessary to stay in the game.

Howard Baldwin and Leslie Ament investigate software-as-a-service business intelligence, including areas of most frequent usage, reasons for its popularity and its general flexibility.

Leslie Ament recaps the research that led to the assessment that decision science and customer analysis will move from "competitive advantage" status to "necessary to compete" for the next decade.