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Complete video at: NYU Stern business professor Scott Galloway argues that while commercial opportunities in China are great, Facebook may ultimately have greater sales potential. ----- L2 The Social Graph: Europe (Module 1) The Social Brand: Integrating Social Media Into How You Do Business SCOTT GALLOWAY | Founder | L2 L2's inaugural event in Paris probes the underpinnings, platforms, and best practices of social media in Europe. Social Media has shifted marketing from brand-controlled, one-way communications into collaborative dialogues with -- and among -- consumers. At this intensive, executive Clinic, academics and industry professionals probe the opportunities, challenges, and underpinnings of social media programs in the prestige market. Held in Paris, this Clinic will enhance your fluency in brand-driven social media efforts through a series of sessions with a balance of theory and industry case studies. Scott Galloway is the founder of L2, a think tank for digital innovation, and clinical professor of marketing at the NYU Stern School of Business where he teaches brand strategy and digital marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in US consumer and media companies. In 1997, he founded Red Envelope, an Internet-based consumer gift retailer (2007 revs, $100mm). In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 250 professionals in the United ...