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Complete video at: Between the proliferation of earbuds, the culture of personal broadcasting, and the increasing pace of life across much of the globe, are we losing our ability to listen? Julian Treasure, author of Sound Business, laments what he sees as an undeniable trend toward fragmented listening and the muffling of the "quiet, small voice." ----- L2 Innovation Forum 2011 Module 1 5 ways to listen better Julian Treasure, The Sound Agency Julian Treasure is author of the book Sound Business, the first map of the exciting new territory of applied sound for business, and he has been widely featured in the world's media, including The Economist and The Times. He is an international speaker on sound and listening, and is one of very few people with three talks on Julian is chairman of The Sound Agency, a UK-based consultancy that helps companies achieve better results by optimizing the sound they make in every aspect of business for example, bringing sound in branding and marketing communication into congruence with visuals, or designing and installing effective soundscapes for branded spaces such as shops, offices, and corporate receptions. Julian's vision is to make the world sound beautiful, by helping individuals to listen consciously and companies to discover that good sound is good business. Julian was educated at St Paul's School, London and at Gonville & Caius College, Cambridge.