Inside PR

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, Martin Waxman and Julie Rusciolelli discuss the importance of fit and personality in an agency and how to know when a potential hire will fit in . Show Notes 00:37 Terry opens the show. 01:51 Terry talks about the iTunes issue. 02:34 Terry introduces a comment from Josh Turner of Trillium Corporate Communications. 04:50 Terry lays down the main topics of the show: How important are fit and personality in an agency setting and how do you know when a potential hire will fit in ? 06:16 Martin talks about Caliper Canada and Caliper testing. 07:37 Julie talks about her experiences using the test. 14:21 Terry asks about bringing on a new hire who has a great client record, but alienates colleagues. 18:52 Julie opens talks on how you know a person is going to fit in . 22:33 Martin tells a great story about getting a fantastic reference for a new employee. 23:34 Julie talks about why she does not trust references. 25:01 Terry talks about how he gets a sense for an employee's potential fit. 27:19 Terry talks about coaching. 28:44 Julie and Martin give their last 2 cents on the matter. 31:12 Terry wraps up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss training and how PR agencies are keeping their staff up to date. Show Notes 00:34 Dave opens the show. 02:38 Julie introduces the main topic: Training and what PR agencies are doing to keep their staff up to date. 03:40 Martin talks about something Palette has been doing. He references a lunch and learn their team will be having with Parker Mason of CNW Group. Parker was Martin's CPRS mentee. 05:14 Dave opens talks about the demand for training. 05:57 Julie talks about training credits and end of year training activities. She references Rogen training courses. 08:53 Dave talks about training at Hill and Knowlton where they carry out formal and informal training sessions including Lunch and Learns. 13:19 Julie talks to the three reasons people stay in a firm: growth and learning, fun and money. 13:42 Martin talks about staying at a job out of fear of change and complacency. 14:31 Martin and Julie discuss their thoughts on the APR accreditation. 17:24 Julie talks about IABC and CPRS. 18:43 Dave introduces the discussion on budgeting for training. 22:56 Julie opens the talks on mentoring. 34:08 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones and Martin Waxman discuss the importance of transparency and authenticity in the social media space and a company's internal practices. Show Notes 00:27 Dave introduces the show. 02:37 Dave introduces the bit from Jon Hoel out of Australia. Jon created the theme song for IPR #100. You can find his clip at 02:09. 03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd's For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November. 05:29 Shel defines transparency on the employee and client levels. 06:36 He mentions the empowerment trend of the 1980's. 09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company's internal practices. 13:20 Martin brings up Bridezilla. Using this example, he talks about how transparency would have ruined the fun of the stunt. 15:26 Dave starts the talk on internal communications and transparency. 20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees 21:32 Martin introduces a topic out of Josh Hallett's discussion at the Counsellors Academy Conference. 23:34 Dave uses WestJet as a great example of employee empowerment. 31:05 Martin talks about how certain, older companies communicate only through lawyers. 32:57 Dave mentions fiduciary responsibilities of companies and references Strumpette.com and Amanda Chapel's twitter feed. 33:36 Dave talks about the perceived power of social media. 35:22 Martin talks about advising v. reacting as a PR counselor. 36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin. 40:19 Dave ties up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones and Julie Rusciolelli discuss best practices in introducing new employees to your firm. Show Notes 00:27 Terry opens the show. 02:30 Terry alerts listeners to the fact that Inside PR #118 and #119 have not loaded to iTunes, but that we hope to have the issue fixed shortly. 03:38 Terry talks about the introduction of Dave Fleet to the TFC Toronto team. Dave writes the Fleet Street blog and came to Thornley Fallis from the Government of Ontario. 04:27 The main topic is introduced: Best practices in introducing new employees to your firm. 04:48 Dave reviews the three main points of discussion: Doing the little things right Using the buddy system The client briefing and talks to getting those little things done. 08:51 Julie talks about the buddy system that they use at Maverick. 12:06 Terry talks about the lack of orientation programs in smaller public relations agencies. 16:15 Dave talks about the Hill and Knowlton beer cart orientation method. 16:48 Terry brings up briefing new employees on ALL the company's clients and client projects. 19:38 Julie talks about her 14 day deliverable orientation strategy. 24:26 Dave mentions the importance of leadership for new employees not from an agency background. 28:33 Dave welcomes Dave Fleet to the PR fraternity and ties up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss four ways to turn your boutique agency into a Super Star, proper, PR agency. Show Notes 00:27 Terry opens the show 01:09 Terry tells us about Podcasters Across Borders 03:34 Dave introduces the comment from David Silverman of Outpost out of the UK 05:01 Dave sets up the main topic of discussion for this week's Inside PR: Four ways to turn your boutique agency into a Super-Star agency 05:13 Tip #1 - Build new practices by hiring experts. 06:43 Terry uses the hiring of Michael O'Connor Clarke to illustrate the effectiveness of this tip 09:58 Martin brings up the importance of being flexible in specialization 11:15 Tip #2 - Build experience in new areas by working with smaller clients and consider it an investment 14:14 Terry talks about how he and Dave learned to podcast with Ian Hull of Hull Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

[display_podcast] Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli discuss how PR agencies are being structured in 2008. Show Notes 00:27 Dave introduces the show 01:06 Terry alerts the listeners that Podcasters Across Borders is coming up this weekend 02:10 Terry Introduces the main topic: How PR agencies are being structured in 2008 or Organizing for better business 02:49 Terry starts up the conversation on organizing to win new business. The panel talks about whether it is better to get the whole firm winning new business or if you should hire one person for the job 04:48 Julie makes a comparison between new business gathering and hunting 07:24 Dave talks about his experiences while working at a larger firm 10:30 Terry draws the conclusion that New Business is best worked on by everyone. 16:22 Dave talks about circumstances where having new business hunters worked 18:58 The panel talks about how agencies organize to deal with client work 22:15 Martin and Julie talk about breaking down position barriers to take some of the tension out of the work place 27:30 Silo structures are referenced 31:46 The panel talks about how companies can be organized around certain Sr. people or the company's Rainmakers 39:25 Terry closes up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli and discuss creativity in pitching new business. Show Notes 00:34 Terry opens the show 01:31 The panel talks about their weekends. Terry tells us about the Leacock Medal ceremony and about getting the TD Bank Comfort zone seats at last Sunday's Blue Jays game. 02:50 Terry talks about Third Tuesday's in June across Canada. He asks listeners to check out Joseph Thornley's Blog at propr.ca 03:51 Terry plugs Podcasters Across Borders 06:18 Keith Talks about CMA's word of mouth marketing Conference: Mass to Grass 07:23 Julie talks about her participation in Luminato 09:42 Terry introduces the main topic of discussion: creativity in pitching new business 11:06 Julie talks about some tricks Maverick uses 16:38 Keith talks about a three stage process Veritas went through to pitch a client 19:59 Terry shares experiences in pitching Travelocity and Charles Schwab Canada 23:36 Julie shows that experience and credentials won't necessarily get you the win 25:28 Terry talks about the importance of connecting with a client and how important chemistry is 28:13 Terry describes TFC's Molson pitch and building a train set in the board room 30:32 Terry reads the comment from John Unkart of Michigan, USA 31:49 Julie, Keith and Terry respond 34:42 Terry closes up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli and discuss the evolution and potential extinction of the news conference. Show Notes 00:26 Terry introduces the show 01:44 Terry introduces the comment from Bob Ledrew 03:40 Martin introduces the main topic: What is it with news conferences today? 05:08 Julie talks about a news conference Maverick did for the Sony PSP launch which was highly successful and included celebrity appearances by Wayne Gretzky and Alexisonfire 07:33 Terry talks about a failed news conference where only one freelance writer from CARP Magazine (now Zoomer Magazine) showed up 10:46 Dave talks about when it is a good time to call a news conference. He uses Sir Richard Branson's coming to Toronto to launch a Virgin product in Canada as an example 13:56 Martin Mentions News Theater 18:08 Julie opens up the topic of the future of the news conference 27:11 Terry wraps up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies. Find the article here. Show Notes 00:50 Dave opens the show 02:00 Dave starts the discussion on this week's topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg 03:33 The panel talks about the relationship of PR to the C-Suite 07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow: Encouraging ethical practicesReputation managementContributing to organizational success 13:06 Julie talks about shopping a release 15:57 Dave brings up measurability 17:16 Martin talks about PR's current measurement tools 18:28 Julie talks about lift 22:16 Julie discusses the Study's findings on Agencies of Record 28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies 32:09 Dave wraps the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

[display_podcast] Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change. Show Notes 00:32 Dave introduces the show 01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca 02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important? 03:49 Keith gets a dig in at Dave for having issues with last week's podcast 04:07 Dave references Kate Trgovac 04:53 Dave talks about Joseph Thornley's Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog 08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren - developer of the social media press release. 09:52 Dave and Keith discuss the 5 thoughts on the future of PR : Agencies must become comfortable with the personal branding of employeesAgencies need to do a far better job training staffAgencies have to explain to clients that mistakes will happenAgencies must help clients move from reactive to proactive to interactiveAgencies must reconsider their core value 40:30 Dave wraps the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees. Show Notes 00:30 Terry introduces the show. 02:45 Keith talks about Interactive Marketing Conference that he is attending n May 15thwith Dave Jones. Chris Anderson, editor-in-cheif at Wired Magazine and author of The Long Tail, is the keynote speaker. 04:09 Terry discusses his talk at a communications event for Government of Ontario employees. 05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College) 05:24 Rick Weiss asks if it's possible to salvage the image of a company in distress with an excellent PR campaign 09:05 Terry introduces the comment from Guy Skipworth of Mediaco 09:28 Guy Skipworth opens the conversation on titles in agencies 10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important 23:40 Terry starts of the conversation about when to promote an employee. The panel discusses: Promoting from with inSkills developmentBreaking down title boundariesSetting objectivesSuccession planningCareer PlanningRetaining EmployeesCultureTraining Reviews 33:13 Terry closes up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Kyra Aylsworth and published by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry's BIG WIN, character blogs and social media's impact on public relations. Show Notes 00:25 Dave introduces the Show 01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley 02:45 Dave mentions Terry's BIG WIN! 03:51 Terry tells us about winning the Leacock Medal for Humour References: Terry's Website - Home of the Best Laid Plans The News Release Link to CBC.ca's Ontario Today Archives Buy The Best Laid Plans Online About PLR 08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster's Across Boarders, Mark Blevis and Bob Goyetche 09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree 11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight's blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel An episode of Jiminy Glick 18:13 Dave introduces the topic of social media's impact on public relations 27:59 Terry Wraps up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics. David Jones and Martin Waxman are away. Show Notes 00:24 Terry opens the show 01:24 Julie mentions Terry's appearance in the Toronto Star 02:08 Terry speaks about the Leacock medal 02:51 Julie talks about Communitech and Chris Anderson - Author of The Long Tail 04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike 12:03 Keith asks about advice to union leaders 13:07 Julie talks about humanizing causes 14:36 Terry mentions role reversal - turning the bad guys (gov't) into heroes through failed communications 17:54 Terry introduces the second political communications topic: The Beijing Olympics 25:29 Terry closes up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave Jones, Martin Waxman and Julie Rusciolelli discuss when to and how to fire a client and welcome a comment from Joseph Thornley, continuing the ethics discussion. Keith McArthur and Terry Fallis were unable to join the IPR gang this evening. Show Notes 00:34 Dave introduces the show 01:35 Joseph Thornley leaves a comment discussing the low repute of PR practitioners and PR ethics. 03:56 Martin references The Sweet Smell of Success 04:10 Julie introduces the topic of Firing a Client 04:40 Julie goes over the four warning signs that you may have to fire your client: 1. Chemistry has gone flat 2. Unreasonable demands 3. ROI 4. Abusive Behavior The IPR Panel discusses their experiences relating to firing clients 27:27 Dave asks the question: How do you fire a client? 28:43 Martin Mentions the word compunction 31:00 Dave concludes the show Our Theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode of Inside PR was produced by Samantha Lovelace.

This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. Show notes 01:24 Dave introduces the show 01:30 Dave reads the comment from Bob Ledrew of Thornley Fallis and writer of the Flack Life blog 03:11 Terry talks about taking IPR on the road 04:10 Michael O'Connor Clarke of Thornley Fallis and the writer of Uninstalled leaves a comment 09:32 Eden Spodek from bargainista.ca leaves a comment 14:33 Keith introduces the comment from Shel Holtz on ethics in PR 27:07 Julie introduces the comment from Garen Stepanian 37:39 Terry signs off Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This weeks episode of Inside PR was produced by Samantha Lovelace

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience. This weeks Inside PR panel consists of: Terry Fallis, David Jones, Julie Rusciolelli, Keith McArthur and Martin Waxman. Show Notes 00:24 Terry introduces the show 01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil. 01:43 Dave introduces the nights topic: PR in social media 02:46 Dave commences the conversation about who owns social media 06:20 Julie brings up Dove's Evolution by Ogilvy as well as the Bridezilla and Subservient Chicken social media campaigns 08:26 Keith takes the stance with Terry and Dave that PR has a hold on the social media space 08:56 Martin brings up the first main difference between PR and advertising's activities in the space. Advertising does it, PR talks about it. 10:37 Tamera from the audience points out that really the social media space belongs to the customer 12:23 Julie infers that agencies are the flippers on the social media pin ball machine. 14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space 14:15 Dave Ford, from the audience, continues Tamera's argument referencing Dell and Starbucks 15:05 Keith calls social media a cultural revolution 15:36 Martin references Giovanni Rodriguez and DIY 17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in 21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is 23:17 Carman from the audience starts the conversation about the PR/marketer hybrid 25:19 Julie states that the side that knows the client best will win the projects and thus the space 27:25 An unidentified audience member asks about transparency 28:20 Terry goes over some negative outcomes of not being transparent 29:37 Martin mentions having fun in the space and references the Captain Morgan blog 31:04 Brain form the audience talks about the arrogance of companies in thinking they own the social media space 32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity 33:35 An audience member asks about the difference between PR and Ad in the social media space 35:13 David Ford, from the audience, asks about a recessions effect on the social media space 37:44 Keith answers with if it's working people will spend money on it, recession or not 38:43 Terry thanks CNW for their constant support and making every Third Tuesday come alive with sound 39:02 Dave wraps up the show Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This weeks episode of Inside PR was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR BluBrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman, Keith McArthur and Julie Rusciolelli discuss hiring interns: the good the bad and the marvelous and debate Earth Hour as an effective communications plan. Show Notes 00:35 Dave introduces the show and Terry's nomination for the Leacock medal for humour 02:02 Terry tells the story of how he found out he was short listed for the award. See the picture. 03:53 Terry mentions the IPR hacker. 04:34 Dave talks about live Inside PR at Third Tuesday. Next weeks episode will be recorded live at the Groundhog Pub, Wednesday, April 2nd, from 6pm until 8pm. To RSVP for the event please go to meetup.com 05:48 Martin announces openings for guest speakers. For those of you who do not know what Front Page Challenge is please feel free to check out this explanation. 06:27 Julie tells us about her trip to Hawaii. 09:57 Julie introduces the topic of interns: hiring interns, how interns may differentiate themselves, what not to do or say on your resume/cover letter or in the interview. 14:57 The topic of interns not wanting to do admin work comes up. 16:13 Keith talks about hiring Rayanne Langdon on at Veritas and what they were looking for when hiring her. 22:00 Terry introduces the discussion on Earth Hour as an effective communications tool. 30:54 Terry signs off. Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. Episode #105 of Inside PR was produced by Samantha Lovelace.

Comments? Sned us an email to insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blueberry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss what happens if you are a PR practitioner and happen to be at the wrong end of a popular media story. How does one respond and get their story across in an accessible and accurate way? Show Notes 00:30 Terry introduces himself, the panel and the show. 01:05 Terry welcomes Martin Waxman to the panel. 2:05 Terry announces that Inside PR #106 will be recorded live at the Third Tuesday Social Media Meet Up in Toronto on April 2, 2008. Location TBA. 3:50 Comment from Paul Jenkins in response to last weeks' topic, Ethics How does one respond and get their client's story across in an accessible and accurate way? 23:53 Panel weighs in on topic and suggests PR pracitioners employ creative and non traditional approaches to to both communicate their client's story and respond to traditional media. 31:05 Terry thanks the panel and signs off. Producer's Note: The change in this podcast sound quality is due to the shift in form for Inside PR. Our theme music is Streetwalker by the CJacks and is from the Podsafe Music Network. Roger Dey is our announcer. This week's episode was produced by Karen Nussbaum.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, This week on Inside PR, Terry, Martin Waxman and Keith McArthur discuss ethics in PR. They welcome comments from Mitch Joel, Sallie Geotsch, Joseph Thornley and Bernard Goldbach. View Bernard's video here. Show Notes: 00:33 Terry, Martin Waxman and Keith McArthur introduce themselves and the show. 01:00 Terry informs listeners that Dave is sick this week and will not be part of the show. 3:24 Comment from Mitch Joel of Six Pixels of Separation. 5:04 Terry reads a comment by Sallie Goetsch. 6:31 Terry talks about the video that Bernard Goldbach sent over from Ireland and they will post it on the Inside PR blog. 7:44 Joe Thornley comments on PR Ethics: How do we feel if our profession in sometimes held in low esteem. E.g. PR & The tobacco industry, where do we draw the line? 8:59 Terry starts off this weekâs discussion about the both professional and personal ethics of working for controversial and questionable companies. 31:07 Terry thanks the panel and signs off. Producerâs Note: The change in this podcastâs sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a âbiscuit tinâ. Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave and Terry speak with Keith McArthur and Michelle Sullivan about going 'off the record'. Show Notes 00:29 Dave introduces himself, the panel and the show. 01:13 Terry welcomes Michelle Sullivan to the show. 03:00 Keith McArthur starts off this week's discussion about whether or not clients should go 'off the record'. Cousins of 'off the record' include: embargoes, 'no comment' and the brown envelope. 27:00 The panel weighs in on the new social media reality and how the rules of going 'off the record' are different in the blogosphere. 37:47 Terry thanks the panel and signs off. Producer's Note: The change in this podcast's sound quality is due to the shift in format for Inside PR and should not indicate that Terry is recording inside of a 'biscuit tin'. Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer. This week's episode of Inside PR was produced by Kyra Aylsworth.

Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave and Terry usher in a new era with a new podcast format. Show Notes 00:29 Terry introduces the show. 01:13 Dave and Terry usher in a new era with a new podcast format. 03:00 Dave asks today's panel members to introduce themselves. Julie Rusciolelli from Maverick PR Keith McArthur from Veritas' com.motion Martin Waxman from Palette PR 04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College. 07:02 The panel weighs in on the first main topic of today's episode - Ethics and Reputation in Public Relations. 24:20 Keith kicks off today's second main topic - Michael Bryant, YouTube and Government's use of social media. 41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you'd like to bring it back. 41:45 Criteria for being on the new Inside PR panel and Dave signs off. Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer. This week's episode of Inside PR was produced by Kyra Aylsworth.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site or leave us a comment on the Inside PR blog. This week on Inside PR, Terry and Dave celebrate their 100th episode in front of a live audience of corporate communications students at 'Centennial College'. Get it? Centennial? Show Notes 00:40 Terry introduces Inside PR's special 100th episode live at Centennial College. 01:05 Terry apologizes for the sound quality last week. 02:09 Jon Hoel from PR Junction and his friend Kurt send in a shout-out to Inside PR. 05:20 Michelle Sullivan calls in with a comment about the launch of Third Tuesday Montreal. 08:08 Terry and Dave remind listeners that Chris Clarke sent in the Inside PR Blooper Reel and to keep an eye out for it on iTunes (pretty funny). 09:13 Dave talks about why they're at Centennial College to mark the occasion and thanks Gary Schlee for coming up with the idea. 11:27 'Bonnie' has a question about the relevancy of social media to the budding PR practitioner. 18:50 Paul Jenkins asks Terry and David about practical applications and case studies of social media initiatives being successful for organizations. 25:08 'Sarah' asks a question about the challenges PR graduates will face on their first job. 31:14 'Shannon from semester 2' asks about how to find a job. 35:12 Joe Chawla asks about the 'ideal' level of engagement that students and PR practitioners should have with new social media tools. 38:57 Kristin Zemlak asks about how transparency in social media is affecting ethics in public relations. 42:50 Greg Weiss asks about how to recover your brand and reputation once you've blown it in the blogosphere. 48:15 Inside PRoper English - 'uninterested' vs. 'disinterested'. 49:45 Terry thanks the audience and Gary Schlee and signs off.

99 shows worth of bloopers, flubs and technical difficulties!

Comments? Send us an email at insideprcomment@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave goes deep and behind-the-scenes with Melanie Kurzuk from CNW (Canada News Wire). Show Notes to follow!

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Bluberry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry and Dave welcome a comment from new listener James McNally regarding ethics in PR and discuss what kind of education PR firms are looking for. Show Notes 00:26 Dave introduces the show. 00:59 Podcamp Toronto promo. 02:20 Announcement: Dave talks about Dave Forde's new blog PR in Canada which launched this week. New contributors are welcomed and wanted. 03:47 Terry and Dave discuss the 100th episode of Inside PR set to air February 26, 2008. 08:35 Terry tells us about his trip to Las Vegas. 09:28 An email comment from James McNally about ethics in PR. 10:57 Topic of discussion 1: Ethics in PR. Terry and Dave revisit experiences in the past involving ethical decisions in the past and reference Astroturfing, Clean Coal and Thank you for smoking by Christopher Buckley (the book and the film.) 20:45 Topic of discussion 2: What education are PR firms looking for? In the style of Inside the Actors Studio, Dave asks Terry a series of questions as he recalled them from the two students of PR who had left comments earlier in the week. 33:31 Inside PRoper English: The redundancy of advance forward . 35:55 Terry wraps up the show. Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.

Comments? Send us and email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR blog. This week on Inside PR, Terry and Dave talk about social media tools and discuss whether or not social media activity is a prerequisite for a PR student to be hired. Show notes 00:26 Terry introduces the show. 01:03 Terry discusses his trip to McMaster University where he spoke to an MBA class on social media. 04:40 Dave shares his interesting Facebook experience. 07:02 Podcamp Toronto promo. 09:40 Topic of discussion 1: Social media tools and you. 15:37 Dave discusses barriers to social media tools. 22:12 Topic of discussion 2: Is social media activity a prerequisite for PR students to be hired? 22:48 Inside PRoper English: The difference between e.g. and i.e. 30:58 Dave wraps up the show. Our theme music is Streetwalker by Cjacks, and is courtesy of the Podsafe music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR blog. This week on Inside PR, Terry and David take a cue from Michael Netzley's comment and discuss what Cicero meant by 'eloquence'. Show Notes 00:30 Dave introduces the show. 00:55 Podcamp Toronto 2008 promo. 02:38 Audio comment from Deborah Zanke from Message Communications on measurement. 06:27 Terry and Dave receive a comment on their blog from Bob Crawshaw. 07:21 Michael Allison sent Dave a Twitter message to ask what he and Terry think about the effects that a downturn in the US economy might have on the practice of public relations. 11:03 Dave announces some breaking news. 13:08 Alan Fryer from CTV and W-5 sends in an audio comment about his move to the Dark Side. 15:39 Michael Netzley sends in the latest installment of Communications Through the Ages: Cicero. 20:51 Dave and Terry discuss Cicero and 'eloquence' as their main topic of discussion. 27:42 Inside PRoper English: Josh Turner calls in to ask about Terry and Dave's least favourite business jargon. Terry still dislikes 'impactful'. 32:03 Terry signs off. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry and Dave continue the discussion on measurement and public relations and stakeholder relations in particular. Show Notes 00:30 Terry introduces the show. 00:58 Podcamp Toronto Promo. 03:38 The Blogger Team WON Test the Nation, but Dave isn't completely satisfied with his score. 06:00 A thank you to Michael Netzley and Sallie Goetsch (rhymes with sketch) for their scholarly debate about Aristotle in the comments section of last week's podcast on the Inside PR show blog. 07:27 A comment from Doug Haslam about measurement. 13:28 Another perspective on measurement in a comment from Alan Chumley. 18:39 Terry and David revisit measurement and stakeholder relations. 27:38 Inside PRoper English suggestion sent in via audio comment from Jay Moonah: 'everyday' vs 'every day'. 30:53 Dave wraps up the show. Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave and Terry discuss ideas about how to measure stakeholder relations campaigns and tactics. They also welcome comments from Michael Netzley, Bob Ledrew and Amy Cole. Show Notes 00:35 Dave introduces the show and reminds listeners that he will be on the TV show Test the Nation: Trivia this Sunday, January 20. 03:58 Dave talks about what he wears when he blogs. 06:20 Terry announces that Thornley Fallis has signed up two new social media folks: Michael Seaton and Bob Ledrew. 08:13 Terry welcomes a commentary on the history of professional communication from Michael Netzley. He phoned in to share his first installment of what will become a 'Communications Legacies' series. 17:04 Dave and Terry welcome a 'Rudolph' comment from Bob Ledrew. 21:21 Amy Cole writes in with a comment about how to measure stakeholder-relations communication plans. Dave and Terry decide to use the idea as today's main topic. 32:19 Inside PRoper English: Thanks to Sallie Goetsch for these words to avoid: 'actionable' and 'learnings'. 33:47 Terry winds up the show with all pertinent details. Fans of Inside PR on Facebook click here to join. Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave and Terry come up with 6 Reasons why agencies should do pro bono work. They also welcome comments from Tom Reed, Dave Delaney, Bernie Goldbach, and Bob Crawshaw. Show Notes 00:35 Terry introduces the show. 04:58 Email comment from Tom Reed re: Christmas edition Inside PR podcast. 06:04 Comment from Dave Delaney re: Christmas edition Inside PR podcast. 13:32 A comment from Bernie Goldbach re: Inside PRoper English and the importance of localizing words. 15:33 Email comment from Bob Crawshaw of Maine Street Marketing, in Canberra Australia, re: pro bono work. 19:21 Terry introduces this week's topic: 6 reasons why agencies should do pro bono work. 27:39 Inside PRoper English: semiannual vs. biannual vs. biennial. 29:30 Dave signs off with all pertinent details. Fans of Inside PR on Facebook click here to join. Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.