The Persuaders Marketing Podcast

Interview with some of the key people behind the the AIB Bank's 'Surfer' ad which featuring Irish big wave surfer John McCarthy and filmed in Lahinch and Doolin in September 2008. Featuring interwith director Richard Carr from ad agency Rothco and ...

Interview with Marshall Manson, Head of Digital at Edelman EMEA region who was speaking at the Marketing Institute of Ireland ( MII ) Marketing at Night series in conjunction with Edelman. Plus a series of interwith Irish fashion buyers and marketers at ...

In this podcast Denis Goodbody from Adept Advertising discusses the challenges facing the Irish Advertising Sector and Aldagh Mc Donalgh from Alternatives who has established Marketing For Change which enables enables skilled marketers with a desire to ...

Interview with Declan Fearon, Managing Director of Tipperary Crystal. In the interview Declan traces his early career in estage agency, cable television and Ladbrookes in the UK before returning to Ireland.

Interview with Declan Fearon, Managing Director of Tipperary Crystal. In the interview Declan traces his early career in estage agency, cable television and Ladbrookes in the UK before returning to Ireland.

In this podcast a special look at the issues involved in Branding in a Recession with Richard Hayes, Marketing Director, Warburtons - leading UK bakers, who describes a number of strategies that can be applied to help brands thrive in a recession. ...

In this special podcast, guest presenters Mark Byrne from Designworks and Ronan Kinahan from Vibe Marketing and Training discuss the marketing of the Temple Bar district in Dublin with Martin Harte from TASCQ (Traders in the Area Supporting the Cultural ...

In this podcast Yanky Fachler steps in for Alex Gibson for a Bookbuzz.biz session to discuss the book Branding Only Works on Cattle by Johathan Salem Baskin Guest Panelists are : Padraic Gilligan MCI ,formerly Ovation Alec Drew - Baseline

In this podcast Mark Conguista from Irish International ad agency gives us the low-down on how to use Twitter in your marketing strategy, and as part of an integrated social media strategy. Plus we review the new Budweiser global advertising campaign. ...

In this extended podcast there are interwith Internet Entrepreneur of the Year Fred Carslon from DoneDeal.ie I also interview Robert Coyle from Bloom Advertising about the campaign they have been running across all media for Santex paints including a ...

Guest presenter Roisin Ni Mhordha interMario Rosenstock of Gift Grub - which recently celebrated 10 years on Today FM - and Special One TV fame and Jimmy Murphy from The Hive who count Conduit 11850, Barnardo's and Rabodirect among their client base. ...

Guest preseter Roisin Ni Mhordha interNiall Kehoe owner of Ethnic Media Ireland, and also Chinedu Onyejelem, the Editor and Publisher of the 'multicultural' newspaper, Metro Eireann. This podcast covers all issues involved in ethnic marketing in Ireland.

The Persuaders celerbated reaching the 100 podcast milestone with a special edition Digital Dialogue. In this podcast a special panel is in studio to discuss the latest developments in digital marketing. The panel is: John Dunne, Radical Niall ...

Two of the biggest advertising campaigns running at present - the Guinness Signature and Bord Gais Energy's Big Switch campaign are discussed in this podcast. Guests are John Burns from Guinness and Nicky Doran from Bord Gais Energy.

Two of the biggest advertising campaigns running at present - the Guinness Signature and Bord Gais Energy's Big Switch campaign are discussed in this podcast. Guests are John Burns from Guinness and Nicky Doran from Bord Gais Energy.

Podcast on how brands are using the Volvo Ocean Race to showcase products and services across the globe. This podcast is a special recording made at the Global Showcase Marketing event held in Galway on June 3rd, 2009 in conjunction with the Volvo Ocean ...

A special report from the An Post Direct Marketing Awards held in Dublin's Mansion House. Interwith agencies, clients, sponsors and suppliers.

David Connor ( Pareto 3D and 80/20 Marketing ) and Franco Noonan from Cashmere Media are in studio to discuss their decision to integrate their businesses. We have a discussion on gaming in advertising, and also on the work done for Toyota for the Meet ...

In this podcast an interview with Niall Dowling from Atomic.ie where he discussed the agency's approach to using Facebook, using a campaign recently launched for HB. There is also an interview with Anne Marie Boyhan from the Ideas Campaign and also Ian ...