AdAge

Verizon CMO John Stratton on 'Map' War With AT&T NEW YORK (YouTube.com/AdAge) -- Even as his advertising offensive against arch-rival AT&T continues to be the talk of the industry, Verizon CMO John Stratton took to the podium to explain ...

Social Media Upends Ski Resort Marketing NEW YORK (YouTube.com/AdAge) -- Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country's largest such companies -- Vail ...

Wal-Mart CMO Defends Private-Label Expansion NEW YORK (youtube.com/adage) -- Putting a humanitarian spin on his remarks to an ANA audience, Wal-Mart CMO Stephen Quinn defended his company's massive expansion of is private-label brands. Earlier this ...

Marketers as Media Companies NEW YORK (youtube.com/adage) -- A growing number of big marketers have circumvented the middleman and launched their own mainstream media and entertainment properties. The revolutionary development that has moved them into ...

WPP's Martin Sorrel on China NEW YORK (youtube.com/adage) -- The London-headquartered WPP Group is the world's largest advertising holding company with annual revenues of $14 billion. Its sprawl of holdings includes iconic ad agencies like Grey ...

Draconian Cost Cuts Hurt Big Marketers NEW YORK (youtube.com/adage) -- Along with being the world's largest advertising holding company, WPP Group has built itself into the fourth largest business research company -- trailing only Thompson-Reuters, ...

Has Advertising Procurement Gone Too Far? NEW YORK (youtube.com/adage) -- No other subject has become as much of a hot button in the ad industry as procurement. Marketers' ROI mania and growing use of procurement officers to purchase marketing ...

Eddie Murphy and Ad Agency Diversity NEW YORK (youtube.com/adage) -- How is Eddie Murphy playing a role in a new push to diversify ad agencies? Former agency account exec Lincoln Stephens is both an example and an evangelist of the "Boomerang" ...

Report From China Ad Festival NEW YORK (youtube.com/adage) -- When Rob Belgiovane set out from his Australian agency for the China Ad Festival in Nanning he expected to fly into a small town near the Vietnamese border. Instead, he found himself in a ...

Mr. Six: The Brand Icon That Wouldn't Die NEW YORK (youtube.com/adage) -- In 2004, when he frantically danced his way into the public consciousness, the oddly engaging Mr. Six became one of the country's best-known brand icons. But in late 2005, ...

Martin Sorrell: Newspaper/Magazine Contraction Must Continue NEW YORK (youtube.com/adage) -- WPP Group CEO Martin Sorrell not only thinks the contraction of the newspaper and magazine industry will continue, but that it NEEDS to continue. In keynote ...

WSJ Scores With Out-of-Home Digital Screen Strategy NEW YORK (youtube.com/adage) -- The Wall Street Journal Office Network has reported a 100% increase in revenue and become a case study in how to boost sales by pairing digital screen ads with ...

MasterCard's Priceless Discovery: Apps Really Work NEW YORK (adage.com) -- mastercard was an early mover in the apps space with its ATM Hunter and now, as the company celebrates the twelfth year of its famed "Priceless" ad campaign, ...

DuPont's Flaming Social Media NEW YORK (youtube.com) -- Fiery race car crashes, exploding oil refineries, policemen getting shoot in the chest at point-blank range -- are just some of dupont's new social media tools. From: AdAge 54 ...

New Findings: Teens and Digital Advertising NEW YORK (youtube.com/adage) -- Do adolescents require special new protections against digital marketing techniques? In her talk at the Children's Advertising Review Unit Conference, Ellen Wartella cited ...

Tips: Defending Against Negative Blogs Nielsen executive, book author and Ad Age columnist Pete Blackshaw is astounded by the number of brand managers who still have no coherent strategy for dealing with negative blog posts. From: AdAge 0 ...

Kelly Clarkson Photoshop Flap Continues at NBCU NEW YORK (youtube.com/adage) -- The flap over Self magazine's heavy photoshopping of its recent Kelly Clarkson cover flared anew at last week's Women at NBCU breakfast. From: AdAge 13 ...

Adobe Abandons Physical Product Launch Events NEW YORK (youtube.com/adage) -- Graphics software giant Adobe, which has shifted 74% of its entire advertising budget to digital venues, is making similar changes with its product launches. CMO Ann Lewnes ...

Adobe Abandons Physical Product Launch Events NEW YORK (youtube.com/adage) -- Graphics software giant Adobe, which has shifted 74% of its entire advertising budget to digital venues, is making similar changes with its product launches. CMO Ann Lewnes ...