Marketing Voices

Jake Kahle, principal of Something Gaming Partners (Twitter.com/JakeKahle and phone: 702-481-6954) is working marketing partnerships and leveraging social media platforms like Facebook and Twitter to help many Las Vegas casinos. These casinos live and ...

HubSpot is an inbound marketing system helping small and medium sized businesses get found on the Internet by the right people and convert them to new sales. Rob Theis, Managing Director of Scale Venture Partners just invested in HubSpot and joined their ...

Shel Israel and I sat down at his house and talked about his latest book, Twitterville. So far the book is selling really well, and is on a path to sell at least as well as Shel’s first book, Naked Conversations. Shel feels Twitter has had a ...

Shel Israel and I sat down at his house and talked about his latest book, Twitterville. So far the book is selling really well, and is on a path to sell at least as well as Shel’s first book, Naked Conversations. Shel feels Twitter has had a ...

The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of ...

From Connected Social Media: BlogWorld and New Media Expo, the world’s largest social media conference is coming to Las Vegas October 15-17, 2009. The over 280 speakers includes keynotes by: Guy Kawasaki, Kara Swisher, Chris Brogan, Laura Fitton, ...

Charlene Li, founder of Altimeter Group and formerly the key social media analyst at Forrester Research, talks to Marketing Voices about the latest trends in social media and marketing. Charlene provided these insights: 1. Social media will be like ...

Dennis Hall, founder of Avere Group, a multimedia company and also a volunteer who coordinates the public affairs offices of the 7 military services, sat down with Marketing Voices at the Woodside Bakery and talked about the status of social media in the ...

Talking to Sophie Shiatis, Vice President of Ecommerce Strategies at PRWeb, I learned about the latest trends they are seeing given the hundreds of clients they are servicing. Adding images, and sound either through video or podcasts is becoming the norm ...

Social Media Strategist, Eric Schwartzman talked to Marketing Voices about his newly released study highlights, and the findings were enlightening. Public relations professionals (not the marketing pros) at corporations are taking the lead in managing ...

KickApps is a social CRM platform that enables companies to create online engagement experiences, used by marketers, customer support and product development teams. Michael Chin, a repeat interview for me on Marketing Voices, talked about his latest ...

I was intrigued about how a mom blogger, author, publisher, consultant built her business into a multi-million dollar entity using social media.. Talking to Stacey Kannenberg who lives in Wisconsin, I learned that she started with a blog then built from ...

I met Andy Sernovitz on my USS Nimitz Trip and I was so impressed with his thoughts on word of mouth marketing. He is truly a WOM expert. This podcast talks about the four most relevant points for WOM: be interesting, make people happy, make it easy and ...

Forrester Social Marketing Expert Jeremiah Owyang believes that the future of the social web is entering the era of social colonization. Given these insights, Jeremiah offered his perspective on the best strategies marketers have to implement to be ...

Recruiting is an industry that needs more edgy marketing. Having worked with some recruiters over the years, I was curious to learn from Hollister about social media techniques they have employed. Meg Toland of Hollister and I spoke about new ideas they ...

I recently met Pam Slim, a successful author and blogger on the USS Nimitz trip in late May 2009. I was so impressed with her ability to speak four languages, juggle two kids and write a successful blog and now a new book that I had to interview her. Her ...

Given the recession, and the proliferation of small and medium sized businesses, I spoke to Duncan Egan recently, the Senior Director of Marketing for Taleo, an on-demand talent management solution company. Egan knows tons about small and medium sized ...

Given the recession, and the proliferation of small and medium sized businesses, I spoke to Duncan Egan recently, the Senior Director of Marketing for Taleo, an on-demand talent management solution company. Egan knows tons about small and medium sized ...

One night while on board the USS Nimitz, and sitting in Read Admiral John Miller’s “office”, the bloggers and I listened while he explained the important role the USS Nimitz, the strike group and the Navy play. Admiral Miller explained to the group ...