New Media Minute

Remember that epic viral video hit The Easter Bunny Hates You? Well, it's one of the best ever and now the creators of that video -- Black 20 -- have paired up with Fox Television Studios' new digital shop 15 Gigs in a development deal. Daisy Whitney of ...

Viral video is dead. Long live low production values. The cheaper the better. Don't cuddle your brand to death on YouTube. Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than ...

Even if you love your corporate job, you should build your personal brand. That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book "Crush It," Gary ...

Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies and tools, said online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group at the recent ...

Where are ads most effective? A couple of video-on-demand networks would have you believe on their services.

Habla Espanol?If you speak Spanish, can produce Web video and have a fabulous story idea then Univision wants to hear from you. The Spanish-language network is hot for Web video and is currently taking pitches for scripted online video series to run in ...

Want to curl up with a good book on your iPhone? Well how about that book's companion iPhone app then, or maybe an enhanced iPhone edition of the story itself, complete with audio, video and text all for the price of a hardcover? Welcome to the new world ...

Leading online video technology firm Brightcove is profitable andgrowing revenues 50% year over year. Yes, you read that right -- 50%.In a year when flat is the new up, Brightcove CEO Jeremy Allaireshares the secret to success with Daisy Whitney in this ...

Everyone's searching for a business model that works in the new media world. Well, how about this one? Getting paid. Yes, a crazy thought - actually having customers pay for a service. But, two business-to-business players recently shifted from ...

Partnerships are all the rage in the new media business. Online videotechnology companies, in fact, are betting on alliances with otherlike-minded firms to help grow business and win new customers. Thisweek's episode of the New Media looks in depth at ...

Daisy Whitney's New Media is at your service! Viewers asked for the inside scoop on broadcast networks’ plans for fall TV show new media efforts and I’ve got the goods in this week’s edition. For all the details on companion Web shows ...

Media executives at News Corp, Disney and NBC are talking about paid content models being all the rage, but a new eMarketer report says consumers don’t want to open their wallets for Web programming. In this episode of the New Media , you'll also ...

Want to have your video featured in the New Media ? Then check out this week's edition where Daisy Whitney unveils a contest for video creators to produce a 10-to-15 video to be featured in an upcoming episode. You'll also learn about collaboration, the ...

The age old question in Web video is what type of ads work best. But everyone wants to have their say on this matter from ESPN to MTV to YouTube to media agency Starcom. To reach a true consensus on the best ad formats, online video should learn from the ...

Which advertisers are betting on Web video? The consumer packaged goods giant Kimberly-Clark just launched a 10 episode green series that's a great example of sponsored Web video done right, Daisy Whitney reports in this week's New Media . Also, the ...

Venture capitalists are still opening their wallets for Web video startups. The online video site and syndication service 5min.com that specializes in how-to videos just scored $7.5 million in venture capital in its round of fundraising. Daisy Whitney ...

Is your business or brand on YouTube? If not, it needs to be, Daisy Whitney reports in this week's New Media . It's the biggest search engine on the Web and that means visitors are going there and plugging in names like "H&R Block," "Billy Elliot: The ...

As the book business struggles to adjust to the digital age, some publishers are testing multimedia books and Web sites for popular authors. St. Martin's just released the multimedia book "Personal Effects: Dark Art" by JC Hutchins and a multimedia site ...

Twitter has gotten a lot of kudos for how it became a communications channel for the Iran election protests especially when traditional news outlets failed, but a recent study from Zogby found that only 4% of Americans would turn to Twitter for news. Is ...