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Gerd Leonhard Media Futurist

Gerd Leonhard Media Futurist

Gerd Leonhard Media Futurist

Gerd Leonhard: Media Futurist, Author, Speaker, EntrepreneurGerd LeonhardMedia Futurist, Author & Blogger, Keynote SpeakerSubscribe to my video feedBest of 2008 essays on Lulugleonhard@pobox.comThought-StreamContact Me: The Wall Street Journal calls Gerd one of the leading Media Futurists in ...

Music Like Water: why, what, when and how (Gerd Leonhard Presentation at A2N Berlin)

This was one of my best presentations on the topic of the music flat rate - the PDF and more details are here. From the intro on the A2N Berlin site: Digital music is in a serious gridlock: everyone is using it, very few are paying for it, and nobody ...
1 week ago

The Future of Social Media (Gerd Leonhard at PICNIC 2009)

My talk on the next 5 years in Social Media: the world is becoming a social OS, why conversation is the only way forward, the extreme Reputation Economy, social media = CRM, the shift to open ecosystems rather than closed egosystems.. and much more. See
1 month ago

Gerd Leonhard Interview with FreedomLab Amsterdam

This is an edited video from a conversation I had with the great team at in July 2009. Topics: the economics of the media industry and why they don't work anymore, why and how the Internet is challenging most of our assumptions, why media companies are ...
3 months ago

Penny for your Thoughts: Gerd Leonhard: Challenge your assumptions

Produced by Freedom Lab in Amsterdam (see this is nice video that juxtaposes some sound bytes from an interview with me with some cool graphics, ticker-text animations, and illustrations. Topics: mostly about media and the future of content. Distribution ...
3 months ago

Music 2.0: The Future the Music Industry explained by Gerd Leonhard

This is a summary of where things are going for the music industry: from selling copies to selling access, from control to openness, the flat rate for digital music, free / freemium / feels like free, social networking & music, mobile music etc. More ...
06/30/09

Music 2.0 - The Future of the Music Industry in less than 3 minutes

What in the world is Music 2.0? Futurist Gerd Leonhard's slideshow presents the concepts behind an open, networked, interdependent, mobile-centric, web-native music industry.More on Gerd's blog (includes the PDF) ...
06/30/09

The Future of Content & Telecoms: Flat Rate Content Bundles and Social Media (Gerd Leonhard @ ...

Futurist Gerd Leonhard's presentation on the Future of Content & Telecom at the eComm Conference in San Francisco (link incl. PDF of slides, too). Topics: Imagine a world where unfiltered and limitless access to content is bundled directly into your ...
06/06/09

Broadband Culture & The Future of Broadcasting

Broadband penetration is rapidly increasing around the world, and Internet access is no longer depending on computers but increasingly available on mobile devices such as smart phones. Soon, the kids i.e. the 'digital natives' will run the show, and they ...
05/22/09

The Future of Content & Creativity: Gerd Leonhard at RSA London April 8 2009

This is a video of my speech I held at the RSA as part of an event on April 8 2009, entitled "New Media Futures: what next for content and creativity" Topics: The internet is radically disrupting most of the traditional content distribution and selling ...
05/07/09

Mobile Content Futures: Gerd Leonhard at Mobile Monday Amsterdam

Download Mobile Content Future Gerd Leonhard Momo Amsterdam Public 15 MB PDFEvent details here. Twitter back-channel here. Some predictions: the next 18 months • Twitter will reach 50 Million + Users • Facebook will become the default social ...
04/03/09

Mobile Content Futures & Broadband Culture - A narrated slideshow by Futurist Gerd Leonhard

A broadband future is imminent: total mobility, always-on Internet, constant peering and pervasive social media, rivers of news and oceans of content. Developing nations will go straight to digital content, straight to mobile EVERYTHING and straight to ...
04/02/09

The 21st Century Telecom & Content Economy

The traditional Telecom vs Content debate is over. Content needs Telcos need Content - radical user empowerment has led to a situation where NEITHER will generate enough revenues in the future unless new business models can be jointly created. It's a ...
03/27/09

The End of Control & The Future of Content: Gerd Leonhard Authors@Google

The End of Control & The Future of Content:The tough issue of control emerges, again and again, as the key contention point within TV companies, publishers, record labels, and broadcasters: How can a commercial venture that is based on so-called ...
03/18/09

The Future of Music & Media: Gerd Leonhard at Plugg 2009

Futurist Gerd Leonhard presents his vision on The Future of Music & Media at the Plugg 2009 Conference, addressing topics such as copyright vs usage right, the flat rate for digital music, convergence, mobility, the new digital content economy, ...
03/16/09

The Future of Broadcasting: Futurist Gerd Leonhard @ NPOX Dutch Broadcasting Convention 08 PART 3

PART 3: In November 2008, I was invited by the Dutch Broadcasting Organization (OMROEP) to speak about The End of Control, the People formerly known as Consumers and the Future of Broadcasting (Radio and TV), at their annual gathering and conference, ...
02/20/09

The Future of Broadcasting: Futurist Gerd Leonhard @ NPOX Dutch Broadcasting Convention 08 PART 2

Part 2 It's always a great pleasure to be in Holland where people are usually very open to Change and... where 88.4% of the population is online ;) I was invited by the Dutch Broadcasting Organization (OMROEP) to speak about The End of Control, the ...
02/20/09

The Future of Broadcasting: Futurist Gerd Leonhard @ NPOX Dutch Broadcasting Convention 08 PART 1

It's always a great pleasure to be in Holland where people are usually very open to Change and... where 88.4% of the population is online ;) I was invited by the Dutch Broadcasting Organization (OMROEP) to speak about The End of Control, the People ...
02/20/09

Gerd Leonhard's Ocean of Information

This short video shows how I look at Twitter, Newsfeeds and the Friendfeed 'River' on one of my 3 screens, for most of the day. Juggling this ocean takes some practice... but I am getting there. More details at www.mediafuturist.com
02/16/09

Compensation not Control - the Future of Music! Gerd Leonhard's Keynote at MidemNet 2009

This is the official video of my presentation and speech at the annual MidemNet event in Cannes / France, on January 17, 2009. The topics: why the music industry needs to license the Internet just like it has licensed Radio (i.e. with a collective ...
02/12/09
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