Business Book Briefs

Business Book Briefs

Business Book Briefs

Business Book Briefs: Short videos from popular authors explaining the one key idea or most-useful take away from their business books. ...

The Knack by Norm Brodsky & Bo Burlingham

In the Knack, veteran entrepreneur Norm Brodsky, the man behind Inc.'s popular Street Smarts column, and Inc. editor-at-large Bo ...
01/05/09

Buy.ology by Martin Lindstrom

In order to understand the effects of branding on the mind, branding expert and author Martin Lindstorm conducted the world's largest ...
12/17/08

Slide:ology by Nancy Duarte

Do you wince at the idea of attending another Power Point presentation? Well, presentation software isn't the problem, it's how people ...
08/28/09

Transparency by Warren Bennis, Daniel Goleman, James O'Toole

The book "Transparency" argues that while many organizations give lip service to the idea of transparency, true openness and candor is rare.
08/28/09

Personality Not Included by Rohit Bhargava

You've spent years developing a brand that's strong and recognizable, isn't that enough? Author and social media advisor, Rohit Bhargava, ...
08/28/09

Divide or Conquer by Diana McLain Smith

In her book "Divide or Conquer," author Diana McLain Smith uses case studies to explain why some relationships grow stronger over time ...
08/28/09

Click by Bill Tancer

Bill Tancer studies online behavior for a living. In his book "Click" he reveals how understanding user habits can help businesses market ...
08/28/09

Globality by Harold Sirkin, James Hemerling, and Arindam Bhattacharya

According to author James Hemerling, the growth of companies in developing world nations isn't just a wave; it's a tsunami. In "Globality," ...
08/28/09

Tribal Leadership by Dave Logan, John King, & Halee Fischer-Wright

The book "Tribal Leadership" argues that groups of 20-150 people, or "Tribes," have more influence than teams, companies or CEOs in ...
08/28/09

Four Secrets to Liking Your Work by Ed Muzio, Deborah J. Fisher, & Erv Thomas

Unhappy at work? You're not alone. Studies suggest that 7 out of 10 people are dissatisfied with their jobs and often want to quit. In ...
08/28/09

Reality Check by Guy Kawasaki

Guy Kawasaki has long been a popular and respected author, blogger, entrepreneur and venture capitalist. His latest book, "Reality Check," ...
08/28/09

Office Mate by Stephanie Losee and Helaine Olen |Book Brief

In the book, Office Mate, authors Stephanie Losee and Helaine Olen explain how it's possible, even preferable, to meet your lifelong ...
08/28/09

Innovation Nation by John Kao |Book Brief

In his book "Innovation Nation" author and fomer Harvard Business school professor, John Kao, explains how the United States, once the ...
08/28/09
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