And you wonder where advertising will come from? They're already among us. Advertising is the new content. When it's on topic and on target and not spam and not piped in front of us, but instead engageable at leisure and not confronting... then it's free to be enjoyed as one would enjoy any other content. The future is very bright.

Sweet... this is a great example of leveraging internet services to offline, or semi-ofline devices... thinking out side of the box literally... aka... thinking beyond the desktop.

It's also a great example that advertising doesn't have to be assinine to get noticed, it can simply be about making great ideas accessible as is the case here and letting your audience find YOU.