SEO 101 | The Beginning SEO Podcast

Mike Moran, co-author of Search Engine Marketing, Inc. , joins us to talk about the newly released Second Edition of the book. The book, which includes a 2 hour dvd of new material, covers SEO and SEM from top to bottom. During the interview, Mike talks about some of the highlights of the book, including how new media and social networking are affecting businesses and how the site search is often the most frequently used and most frequently neglected page on a Web site.

Discussing several posts on Google Crawling HTML Forms, plus more on the ongoing discussion of Dynamic Urls versus Static URLs that were posted on the Google Webmaster Central Blog.

Jeremiah Andrick of MSN Live Webmaster Tools gives some advice on how to best use MSN Live when it comes to pagerank, results, plus he answers question on live results relevance compared to Google and Video submissions.

Brian Mark returns to the SEO 101 program and the discussion includes Google Chrome, Firefox 3, Lack of Ranking on MSN, plus NeO dicusses adjusting to the east coast and his new workspace.

Building Ranking for Sites, and they help a listener define link farms and are surf sites considered link farms plus when you surf other peoples sites and for every two you visit they put up your site link for one credit.

NeO tells us about his trip moving to the East Coast plus his new job with Prospect MX, opinions on Google Chrome the new new open source browser from Google has launched, plus hear more about SEO Champ and Firefox Plugins.

Dave Snyder of the Scary SEO Conference joins Carolyn to discuss the upcoming conference and give us a rundown of speakers, plus he opens up about a blog post regarding the SEO Champ who spoke during a Black Hat Panel at SES San Jose.

Jonathan Dingman of Google Inside gives his take on the Search Engine Strategies Conference in San Jose as SEO broadcasts on location, plus Adam Sussman fills us in on the new local search program offered by BestOfTheWeb.

We talk to Rae Hoffman aka SugarRae about her new webcast with Michael Gray aka graywolf, SMX East, and some discussion on using Twitter for communication.

Carolyn and David discuss SEO Drama due to the creation of a short movie called SEO Wars, plus a Sphinn post by Mark Jackson about his thoughts on search marketing companies paying for the honor of being deemed best.

Learn about Twellow, a new search tool and directory for discovering Twitter users that changes the way people use the microblogging service, from Michael McDonald of WebProNews .

David Dalka returns to SEO 101 to speak about How To Reorganize Management For Social Media, Search Marketing and Internet Advertising.

David Conklin returns to SEO 101 with Part 2 of Link Building 101, including press releases, cherry picking links, content submissions, paid and trade links, link directories, social media and more.

Find out what to do with WordPress and upgrading to 2.6 including where to find info on backing up before you upgrade, plus we discuss connecting your site to Twitter, and a listener question on avoiding duplicate content with redirects.

The SEO 101 crew discuss good resources for newbies getting their feet wet in SEO, plus they refer to a blog post called Search Engine Marketing For Newbies which offers up resources to help newbies.

This is a MUST listen episode for ANYONE in the PPC arena! Our old friends from Epiar (Ken Jurina Curtis Dueck) join us to talk about some of the case studies their new -Negative keyword tool has produced B E A UTIFUL results for! If your into paying less and higher conversions What are you waiting for? listen / download / share it with a friend or twenty! *Please note that this episode was a copy of the one below - I just found the error and am working to correct it now! Sorry if you downloaded two copies of 1st Gen Websites. The correct podcast is now on - be sure to listen to this one

A special episode Carolyn and I were asked to do in the time slot immediately following the launch of the new SEO Rockstars 2.0 debut. Where we talked about First Generation Websites and we offer the plugins and platforms to help you update your website so that it will continue to rank well, plus the necessity of proper maintenance.

David Conklin of Prospect MX joins David Carolyn to discuss Link Building 101, including press releases, link bait, cherry picking links, content submissions, paid and trade links, link directories, social media and more. A special thanks to David for joining us on this episode! There was talk in the chat room about a part duex Be sure to check out the amazing link bait print out above!

Brian recaps the Internet Retailers Conference in Chicago, a show that draws e retailers from all channels and focuses on how the web is now the driving force in retailing, plus he fills us in on the parties and the networking that he got to do.

Vanessa Fox discuses the Robots Exclusion Protocol and Managing Robots Access To Your Website, including managing capabilities and implementing the REP, plus she answers a listener question about page redirects that are disallowed.

A discussion over a Bradley Spencer blog post that asks while Google uses the Click Thru Rate (CTR) in their paid listings, so do they use the same technology to improve the relevancy of their organic results.

Comments on the Thor Schrock blog post on Migrating the Dell Inspiron 1721 From Vista to Windows XP, plus a listener question on submitting to directories, commenting on do follow blogs and posting on forums with a signature link.

Learn how to drive more traffic in a cheap way with ideas like taking advantage of online forums and communities, trading links with other sites, and writing good content on your site, plus the team @ SEO 101 discusses promoting yourself locally, writing compelling press releases and activating your user base to be site evangelists.

301 redirects and if they will hurt rankings and the definition of primary keywords are the topics of listener questions on this episode. A listener asks a question about redirecting several alternate domains to a main domain without getting hit with a duplicate content penalty, and how to redirect the alternate spelling TLDs to the main domain with a 301 without getting a duplicate content penalty. Another listener discusses using a meta tag analyzer and the necessity to use a primary key word and asks what is a primary key word.

Andy Beal tells us about his new online reputation management book Radically Transparent and he tells us how to navigate the new rules of engagement in a transparent world, Define who you are and develop your personal or corporate brand, Create positive PR buzz with your online content, Gain visibility in web search results and harness SEO tools, Understand the pros and cons of email before you hit send, Use the latest internet tracking methods and understand how information spreads online,and applyling solid strategies for online reputation repair when things go wrong. A special thanks to Andy! We had a great time on this show

The SEO 101 crew discusses Title Tags and Duplicate Content, and they look at examples like in ecommerce, plus they look at solutions at avoiding duplicate content also they discuss the recent fluctuations going on with Google Search.

Robert Garcia of Rumblepup.com on his week long experiment where he worked without using a search engine while online, plus Digg Titles and their tie in to local search.

Rhea Drysdale discusses how can a company that is dealing with negative reputation online deal with the problem , what are some of the steps they can take and what to do when you find negative stories.

Robert Garcia does an experiment where he doesn t use any search engines or bookmarks for a week, but uses blogs, social bookmarking, portal links, and news sites to search.

Controversial new law Amazon tax which closes a loophole for Internet retailers who derive sales through affiliate programs, plus the advantage of adding fresh content to your site.