Real You Incorporated - Kaira Sturdivant Rouda
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After successfully branding Real Living—one of the fastest-growing real estate companies in the U.S.—in 2002, Rouda published her first book for entrepreneurs or people thinking about starting businesses. She believes that incorporating your personal brand with your business brand will give your company a unique competitive advantage. She covers the importance of defining yourself in one word, finding your passions, personal branding, authentic marketing, sharing your story and differentiating yourself and your brand.
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TheDivaCast Host Carrie Runnals Interviews Author and Entrepreneur Kaira Sturdivant Rouda on Women in Business
from Real You Incorporated - Kaira Sturdivant Rouda on April 25, 2008
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Author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, Kaira Sturdivant Rouda and Carrie Runnals, co-host of TheDivaCast and writer, are believers in women coming together and helping each other instead of competing against one another. Listen as they discuss the power women have as natural networkers, and the multitude of gifts women bring to the business world. Rouda also discusses the fact that being an entrepreneur doesn’t mean you have to be a writer. There is no need to sit down and write out your dreams, visualize them. The book includes a Real You Incorporated chart to give readers a visual as they complete the 8-step process. When it’s finished, readers will have a reminder of their brand and its essence. Rouda and Runnals also discuss snarks. Rouda defines snarks as people who will try to bring you and your business down. Her goal is to make readers aware of snarks and how they operate. She encourages women to squash the snarks they can and surround themselves with the real people in their lives.
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