iChapters Tree Drawing and Video Contest
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iChapters Tree Drawing Contest Winners and Displays Creators Pictures and Videos. iChapters is proud to bring you their new Video Podcast of the Tree Drawing Contest Winners, where you can watch the top 15 beautiful, scary and funny tree pictures being reanimated and redrawn from scratch. See exactly how the artists created and brought to life each picture. The contest had 5 Drawing Categories, which each had 3 winners including: Best Overall, Most Creative, Most Realistic, Funniest and Scariest.
This contest was part of the January and February 2008 iChapters Plant-a-Tree Program, which successfully funded the planting of 50,000 trees directly from a percentage of the sales generated by the purchases by college students of individual echapters and ebooks from the iChapters college textbook portal located at www.ichapters.com.
The trees are being planted by iChapters' Tree Planting Non-Profit Partner PasoPacifico.org who is planting them in Nicaragua. The Plant-a-Tree program overall, increased iChapters sales over 10% from the previous year and created positive good will within and amongst the college community of students, professors, TAs, librarians, department administrators, on-campus clubs and environmental groups, as well as those in the digital publishing industry. It is not often that a company will plant a tree for a purchase of each of its products. The success of this educational, cause-driven social media and marketing campaign that served to help with reforestation and the environment, exemplifies a paradigm shift in the green meets brand marketplace, which hopefully will ignite and foster similar type of campaigns by their Fortune 500 brands.
For your convenience, we have also created a video player of all the animations, a podcast, a screensaver, and a slideshow for you to use and post onto your pages. For every post or review, GPR will provide a complementary Review Version of iChapters so that you can select, examine and check out an eChapter.
For more information, please see the guerillaPR iChapters Electronic Press Kit at www.guerillapr.com/ichapters/winners.html
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