Inside Digital Media
Inside Digital Media
Discover tomorrow's Internet Business leaders today by watching and listening to our regular podcasts. We interview Digital Media industry experts. Inside Digital Media brings you an insider look at important topics such as digital music, Internet video, online video, podcasting, digital media, and ...
Will Consumers Pay for Hulu.com Videos?
Phil Leigh
Will consumers pay to watch TV shows and movies at the hulu.com website?
Hulu.com’s website hosts popular TV shows and movies after they have been released normally. Owners include Disney, NBC-Universal, and News Corporation (Fox). Viewers ...
How to use Google AdWords
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If you want to learn how to set-up a Google AdWords account and start placing ads to sell merchandise from your website, this video is for you.
Perhaps the best way to teach others how to use Google AdWords is by concrete ...
Stories Abide
Phil Leigh
Inexorable expansion of the Internet results in a lockstep growth in anxiety about threatened obsolescence among incumbent media participants. Yet whatever the changes affecting media, storytelling remains the timeless value.
Even before ...
Public Reaction to Targeted Advertising
Dr. Joseph Turow, University of Pennsylvania
If you would like to learn what the public says about their attitudes toward behaviorally-targeted advertising, this audio interview is for you.
A recent study conducted by the University of Pennsylvania and ...
YouTube Stretches its Lead
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If you want to learn one way that YouTube is extending its competitive lead, even against rivals like Hulu, this video is for you.
If you watched last week’s video podcast as a stream from our website, you may have noticed ...
What if all Video were on the Internet?
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Last week I was on a panel at a conference for the Entertainment Law Institute of the Texas Bar in Austin. Our panel topic was “The Future of Video Distribution”. This video podcast summarizes my presentation.
Andy ...
Books of the Future
Phil Leigh
If you would like to learn how authoring will change in the next decade, this audio is for you.
Recently I encountered a newly published book about the future of business in the Internet Age. Looking at the hardcover I found myself ...
Thinking the Unthinkable about Video Ads
Phil Leigh
What if sponsors paid for video ads only when they are actually watched?
As John Wanamaker put it long ago, “I know that half of my advertising is wasted, I just don’t know which half.”
For over half-a-Century Nielsen audience rating ...
Conspiracy against CATV Industry?
Typical TV Socket Panel
If you would like to learn why the transformation of television only seems to be a recent development, this audio is for you.
It only appears that television is transforming abruptly. In reality the trend has been in place for ...
iPhone and Adobe Go to The Mattresses
Adrian Ludwig of Adobe Flash Marketing
If you would like to learn how Adobe plans to extend Flash Video’s market leadership on computers onto other Internet-connected devices such as mobile phones and consumer electronics appliances, this interview is ...
YouTube: The Billions Nobody Wanted
If you would like to learn why many industry observers underestimate the potential for streamed movie rentals from YouTube, this audio is for you.
Recently The Wall Street Journal revealed that YouTube is in discussions with selected Hollywood Studios to ...
How to Watch iPhone Movies on Your TV
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If you would like to learn how to watch movies on your TV that were downloaded to your iPhone, this video is for you.
Every iPod or iPhone owner knows they can buy digital music at Apple’s iTunes online store. Most also ...
Reviving the Record Labels
Phil Leigh
If you would like to learn one way the record labels might reinvigorate their business, this audio is for you.
Everybody recognizes that the Internet radically transformed the recorded music business. Apple’s iTunes online store sells more ...
Apple Tablet Computer
Steve Lang
If you would like to learn why one expert thinks Apple will introduce a tablet computer and what it might look like, this interview is for you.
Our guest today is Steve Lang who blogs about the future of media at MadMaxMedia.com. Numerous ...
How My Video Consumption Changed
Phil Leigh
If you would like to learn how my media usage changed during a recent period of enforced idleness, this audio program is for you.
Owing to medical leave during the past two-weeks I have been relatively inactive at the office. This led to an ...
TV Viewers Fall for Evil Plot
Phil Leigh
If you would like to learn the latest research about the audience for online video, this audio program is for you.
Last week the Pew Internet and American Life Project released new research concluding that online video is growing at a rapid ...
Behavioral Ad Targeting: Newspapers
Phil Leigh
If you would like to learn how newspapers and TV affiliates can generate incremental ad revenue by selling behaviorally-targeted Internet ads to local businesses, this audio is for you.
Behavioral-targeting is one of the keys to success in ...
Profound Implications of Video-Centric Wikipedia
Phil Leigh
If you would like to consider the implications of a video-centric Wikipedia, this audio program is for you.
As reported in Technology Review, the Wikipedia Foundation will soon be launching an editable online video encyclopedia. According to ...
Yahoo Connected TV Widgets
Patrick Barry, Vice President, Yahoo
If you would like to learn about Yahoo’s plans to bring Internet applications to the TV, this interview is for you.
Our guest today is Patrick Barry who is Vice President of Yahoo’s Connected TV initiative. Yahoo ...