Marketing Voices Show - Powered by PodTech.net
Marketing Voices Show - Powered By PodTech.net
Marketing Voices provides fresh perspectives from innovative technology and marketing leaders examining the ways that social media are changing the world of marketing. Silicon Valley marketing veteran hosts conversations with new media executives, social media toolsmiths, and legendary business ...
Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life
Guy Kawasaki is one of the most well known marketers in the world. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught him at his home and discussed the new book and Guy’s favorite chapter ...
Recession Marketing: Virtual Events Leverage Smaller Budgets
In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a good means of creating marketing dollar leverage. ...
Citizen Journalism Plus A New Local Ad Model: Topix, The Largest News Community On The Web
Chris Tolles, CEO of Topix, and Jennifer Jones discuss the pros and cons of citizen journalism and the objectivity of journalists today. Tolles also describes how Topix which is the largest news community on the web provides an interesting business model ...
Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips
Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate management to change and adopt his 6 new imperatives. ...
The Role of Online Journalism: Insights from the Editor of Christian Science Monitor
John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices’s Jennifer Jones how his publication is blending the roles of the online version with the print version. ...
Intuit’s Quicken Builds Community Into Their Software
Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not ...
Plum Helps Websites Get ‘Social’
CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 13 and his ...
Design Discipline and Building a Community: Common Abilities Says HiveLive CEO
What does being good at design and being able to build a community have in common? Plenty says CEO of HiveLive, John Kembel. Also a consulting associate professor of the Institute of Design at Stanford, Kembel talks to Marketing Voices about how the ...
Influence Strategy: Social Media And Playmaking
There’s new science in the art of strategy and communication. Social media is a tool of strategic communications - a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder of The Playmaker’s ...
One-Stop Shop for Corporate Social Media: KickApps Insights
Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. Marketing Voices talked to Michael Chin, Senior ...
Venture Capital and Social Media: Spencer Tall and Allegis Capital
Everyone wants to know what venture capitalists are investing in and why in the social media space. Spencer Tall, Managing Director of Allegis Capital tells Jennifer Jones just what it takes for a company to make the grade and why. Tall and Jones talk ...
Community Spirit - Building Sites in the World of the Corporate Enterprise
Building community sites today are part of a corporate trend that Dean Wiltse Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a site, and Vovici is a company who can help decide what works ...
Social Media and Healthcare Company Practices
Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices ...
Social Media Club: What’s it all About Anyway?
Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong. It is all about social media and its membership is ...
Virtual World Success: IMVU: A 3D Social Network
The deep seated need to connect is making headway in the virtual world. IMVU is proof. CEO Cary Rosenzweig talks to Jennifer Jones about how the user-driven IMVU is so successful that it is generating $1 Million a month. More than 1.7 million different ...
Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing
Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy ...
FriendFeed: Customizing Content From Your Friends
What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo sites, music sites and video sites and aggregates ...
Facebook: Building Successful Social Media Campaigns For Their Site
Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections ...