Practical eCommerce Podcasts

Temi Odurinde is the general manager of Boss Cart ecommerce shopping solution. In this supplement to "Cart of the Week," Odurinde tells how he came from Nigeria to study and work in England, and the struggles he faced while building the ecommerce ...

Video provides a compelling way for retailers to sell products. But is it for every ecommerce merchant? And, is it being fully utilized? One man who has a strong opinion on the matter is Justin Foster. He’s the founder of The Video Commerce Consortium, ...

As the Internet matures so does the sophistication of online shoppers. Studies indicate that today’s shoppers expect retailers to provide not only textual product information, but also detailed, zoomable images, videos, and alternate product. A ...

Payment Card Industry (PCI) compliance is a complex issue that's difficult for ecommerce merchants to understand. It's also a complex issue for vendors. But it cannot be ignored. Massimo Arrigoni is the co-owner of Early Impact, developer of the licensed ...

Before you start making important decisions about your online store, stop and consider ecommerce as an all-encompassing marketing discipline from the outset. Clearly define your business objectives, make them achievable and measurable. Once this has been ...

Micheline Hellwege is the owner of The Collector's Hub, an online store that sells collectible figurines, gifts and holiday items. In this "Lessons Learned" supplement, Hellwege talks about her first attempt at ecommerce back in 2001, why that store ...

Create a FAQ [frequently asked questions] page that educates customers about your products or services in a concise matter. It should cover a wide range of questions and answers to help customers make more informed decisions on purchases. Customers will ...

Ning is a web service that hosts thousands of social networks and it is a great place to target niche customer segments. For example, if you are selling embroidered pet collars, the best place to promote your products would be a Ning network for dog ...

Cynthia Snyder is the founder of Yonder Star Christmas Shop, a Pennsylvania-based online seller of Christmas Nativity scenes. Snyder launched the business in 2000 using a Yahoo! shopping cart. She joins Practical eCommerce's Kerry Murdock to discuss the ...

Things are tight for everyone right now, including non-profits. For a donation, many local groups, especially team sports, will help you with time-consuming projects such as taking inventory, washing windows, or cleaning company vehicles. If they don’t ...

Suhail Husain is the CEO and co-owner of Zebaish Boutique, a Fort Worth, Tex.-based store that sells traditional Indian and Pakistani styles of casual and dress clothing for women, men and children. In this "Cart of the Week" supplement, Husain talks ...

Customer testimonials and user-generated product reare great to provide reassurance for your online store. But, also try to go one step further by posting any ‘expert’ testimonials or product re. An example might be, ‘The head groundsman at ...

William (Will) Seippel is CEO and chairman of WorthPoint, the parent company of GoAntiques, a subscription-based information service for antique dealers. In this "Lessons Learned" supplement, Seippel talks about his educational and business backgrounds, ...

When you are trying to get your message out, make sure your most important point is prominently featured. Get to the point and keep it above the fold, or above the middle of the page. Email or newsletter sign ups, special offers, reand navigation are all ...

Your ecommerce site should be as localized as your physical stores. Some retailers have hundreds of localized, micro-branded sites with content that resonates with local consumers. You can also use IP mapping to localize prices, offers and product ...

Running a business is challenging even when the economy is growing. But during a recession, it can be especially tough. Scott Dunlap, CEO of NearbyNow, understands that. NearbyNow, Inc. was founded in 2005 to simplify shopping for consumers who browse ...

Gary Vaynerchuk, founder of winelibrary.com and a social media expert says, "The role of Social Media Director should be called 'Chief Listener' because it's just as important to be listening to what people are saying about your brand and reacting as it ...

Joshua Manley is the president and co-founder of Cartfly, a hosted ecommerce widget that works across social networks, blogs and personal websites. In this "Cart of the Week" supplement, Manley talks about his involvement with the development of the ...

Scott Dunlap, the founder of ecommerce technology developer NearbyNow, recently recommended the book 'High Output Management' by Andy Grove. Dunlap said, "'High Output Management' is an awesome primer on how to focus a business on the right strategic ...