Practical eCommerce Podcasts

Product video tends to have more of an impact as products become more complex and, therefore, require more investigation to figure out certain traits of it. Video also tends to be more effective when the price of a product is very high. A merchant can ...

Ryan Jones is co-founder of PrestoBiz, the parent company of PrestoStore ecommerce software. In this supplement to "Cart of the Week," Jones talks about how he and his partner first released PrestoStore in 2002, and how their ecommerce software has ...

The deadline for shopping carts to become PA-DSS compliant is July 1, 2010. If your shopping cart provider is not PA-DSS compliant or in the process of becoming certified, consider switching to an alternative payment solution, such as Google Checkout or ...

Jill Exler is founder and CEO of Jexbo.com, an online retailer of books that have been self-published by their authors. She founded the business in 2007, after having been frustrated by the options to sell her own self-published book. Exler's business is ...

Lawrence Cramer is CEO of Cartweaver.com and a social media expert. In this supplement to his article: Social Media Marketing: Four Steps for Getting Started Cramer discusses the importance of social media and why a blog is the foundation of an effective ...

4Q by iPerception can help you get quick, actionable insights from your visitors. Located at 4qsurevy.com, 4Q is a free, online survey solution that tells you why visitors are at your website and whether or not they are completing their tasks (and if ...

Brainstorm a few website variations and try them out on real visitors with Google Website Optimizer. The tool lets you test and learn different variations of banner ads, promotions, design and immediately understand which version is driving the best ...

Getting ready to launch a brand new website, logo, or advertisement? Want to know what other professionals think before you release it to the world? Upload your concept to Concept Feedback, a free online service found at ConceptFeedback.com, and get ...

Oleg Chehovsky is head of the marketing department for Pentasoft Corporation, developers of Avactis ecommerce software. In this supplement to "Cart of the Week," Chehovsky talks about his early years in website development, and how he became involved ...

Doing business on the Internet requires the use sophisticated software and complicated processes. Many of these innovative products have been patented; Google and Amazon, for example, hold many hundreds of patents. But the U. S. Supreme Court may be ...

If Google Analytics seems overwhelming, try focusing on a few basic goals in the beginning. Regularly check your site's overall trends and traffic sources, be aware of a sudden shift in traffic, and monitor conversions from major advertising sources so ...

One of the best ways to increase shoppers' trust is to invest in third party security certification. There are quite a few shoppers out there who are still skeptical about buying online, and security certificates go a long way to boosting a shopper's ...

If you have old imagery such as model or product shots which you are no longer using, consider submitting them to image-sharing sites under a Creative Commons license. It takes only a few moments, and others who use your photos will credit your company ...

Armando Roggio is contributing editor for Practical eCommerce and site director for the soon to be launched Ecommerce Developer. In this supplement to his book review of "New Community Rules," Roggio discusses how he discovered the book, what he learned ...

Improve Your Onsite Search Here's one way you can improve the search function of your website, and help shoppers find the products they’re searching for more quickly. If you sell merchandise across a range of product categories, consider adding a ...

Temi Odurinde is the general manager of Boss Cart ecommerce shopping solution. In this supplement to "Cart of the Week," Odurinde tells how he came from Nigeria to study and work in England, and the struggles he faced while building the ecommerce ...

Video provides a compelling way for retailers to sell products. But is it for every ecommerce merchant? And, is it being fully utilized? One man who has a strong opinion on the matter is Justin Foster. He’s the founder of The Video Commerce Consortium, ...

As the Internet matures so does the sophistication of online shoppers. Studies indicate that today’s shoppers expect retailers to provide not only textual product information, but also detailed, zoomable images, videos, and alternate product. A ...

Payment Card Industry (PCI) compliance is a complex issue that's difficult for ecommerce merchants to understand. It's also a complex issue for vendors. But it cannot be ignored. Massimo Arrigoni is the co-owner of Early Impact, developer of the licensed ...