2008 SXSW Podcasts

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.GlobalMoodRing.mp3 An overview of a new web 2.0 portal that pings the community once a day to see how they re doing (on a scale of 1-4) and then allows people to view the mood of the world from day to day. howyadoing.org will track global mood and opinions and allow users to participate with APIs. The panel will also look at future development tying moods to places, times, groups and events. Drew Davidson Dir, ETC @ CMU Patrick Curry DePaul University Charles Palmer Carnegie Mellon University

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.Bio-Networks.mp3 What are the atypical capabilities of mobile devices and how does their role impact our interaction with them? How can we collect biological data by using the mobile phone and/or wearable devices? What are people doing today and what is the potential for tomorrow to transport and analyze the data collected? How can systems of biological data be created and maintained? What are some of the technological and legal issues involved? Kate Bauer Ovu

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.ABCsofDVDs.mp3 With direct-to-DVD releases and unrated copies of the latest Hollywood blockbusters, DVDs are a stable presence and an ever-growing means for studios to get their films to the public. Extra footage, commentary tracks and other bonus materials entice fans to spend their money on owning copies of their favorite movies. Where is it all headed for the big studios and the indie filmmaker? Plus, how is the DVD medium evolving to better suit the needs of both the industry and the audience? Brent Hoff Exec Producer, Wholphin DVD Patrick Kwiatkowski Founder, Microcinema International Liz Ogilvie Head of Programming, Docurama Films Scott Shooman VP of Acquisitions and Productions, Sony Pictures Worldwide Acquisitions Group

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.DesignEyeForSouthby.mp3 The Design Eye team returns for 2008. The project? Transforming sxsw.com into a site as social as SXSW itself. Watch as this rogue team of design professionals turns its multi-disciplined attention toward the online home of everyone s favorite conference. Andrei Herasimchuk Principal, Involution Studios Bronwyn Jones Sr Writer, Apple Inc Paul Nixon Sr Art Dir, Apple Inc Keith Robinson Creative Dir, Blue Flavor Ryan Sims Lead Designer, Virb Inc

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.DigitalFutureofHealthcare.mp3 Why can we move money anywhere quickly and easily, look up bank balances online and spit out cash at an ATM, but we can t access our own medical records? Worse, doctors can t access our records when it s critical to be sure that meds or procedures they prescribe won t kill us. That s changing learn how advanced digital technologies are transforming healthcare. Grace Lanni Dir Healthcare Partner Solutions, Motion Computing Michael Kennedy Healthcare Specialist, Microsoft Gregg Lucksinger Chief Medical Officer

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.FutureofVolunteers.mp3 The social semantic Web is providing people more opportunities to volunteer their time and donate their money than ever before. To stay competitive non-profit organizations must learn to harness the power of the Web to attract and maintain volunteer s and donor s attention. From Frozen Pea social networks to accepting inspiring user generated content to high tech recruiting technology in the classroom, come find out how four bleeding edge non-profits are adapting to today s volunteers and donors. Moderator: David Neff Director of Web and Interactive Strategy, American Cancer Society Ford Cochran Dir of Mission Programs Online, National Geographic Patricia Goldman VP of eBusiness, March of Dimes Randy Moss Mgr of Innovation Based Strategies, American Cancer Society David Neff Director of Web and Interactive Strategy, American Cancer Society Fay Foley-McDunnough Event Chair, Second Life Relay For Life

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.ClientSideCode.mp3 This presentation will cover tips, techniques, best practices, and gotchas for designers working with XHTML, CSS, and JavaScript in multiple languages. Special attention will be given to right-to-left and bidirectional content. XHTML + CSS + JS + UTF8 + LTR + RTL = client-side i18n fun Jon Wiley User Experience Designer, Google

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.OnlineAdulation.mp3 One essential for successful Web content is a passionate and devoted audience. You can t force your audience to love you, but you can easily force them not to. How do you encourage helpful contributions without encouraging trolls or making your audience feel exploited? This can be especially difficult for the on-air or on-camera talent. You re the face they identify with. But you may not have time or resources to engage everyone as directly as you d like? How do you deal with miscommunications, misperceptions, or hurt feelings as your audience grows larger? This panel discusses how to encourage an engaged audience, while avoiding the pitfalls. Moderator: Tom Merritt Editor, CNET Tom Merritt Editor, CNET Christopher Smith Co-Owner, Zanzibar19 Heather Armstrong CEO, Armstrong Media LLC Casey McKinnon 8bit Brownies Inc

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.WorldwideClimateMovement.mp3 Using the help of the tech-savvy and politically hip to build a grassroots worldwide movement to slow global warming now. Bill McKibben Author, Henry Holt & Company

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.PMOG.mp3 We play with each other constantly online, both overtly and discreetly. We throw down gauntlets for each other on Twitter, play geolocal tag on Dopplr, and overtly play generic games on Facebook. In this great big virtual world of internet, what are our shared stakes? We will present our Passively Multiplayer Online Game, PMOG. PMOG transforms the existing topography of the internet into a game world for players to vandalize, annotate, and curate. Players experience PMOG through a Head-Up Display overlay in the Firefox web browser. This HUD interface allows players to play with each other through the world wide web, creating information quests, laying mines and building defenses around web sites. Order or chaos, destructive or productive - players choose their alignment by the way they surf and the way they use the tools of PMOG. In addition we will show other examples of surveillance data-driven entertainment from the web and out in the world, and explore how these types of experiences are softening us up for our computer overlords. We look forward to a lively Q CEO, GameLayers Inc Merci Hammon CCO/Lead Game Designer, GameLayers Inc

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.DefendingYourReputation.mp3 Reputation is far more fragile on the Internet, both for companies and individuals. A single compromising blog post can be incredibly damaging, and Google often magnifies the pain, making it difficult to shake. Using video interviews and detailed case studies, this presentation explores the practical strategies people and companies are using to create teflon reputations. The common thread: they embrace the Internet s openness instead of fighting it. Thor Muller CEO Satisfaction Unlimited

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.BrowserWars.mp3 In the fairly recent past, the only direction the emerging Web platform could take was largely determined by the often acrimonious competition between Netscape and Microsoft via their respective browsers. Today, with hot mobile devices like the iPhone using Webkit, the popularity of Firefox, an IE7 that s gaining adoption, and the constant demand for cool Web apps, the Web Platform is once again heating up. Once again, it s about the ingredients that constitute a Web application, and who s putting them in their browsers for us developers to build stuff on. Proprietary technology again competes against open standards. This panel will ask the hot questions to the browser titans - Firefox, Microsoft, Apple, and Opera. What s with HTML5? And Silverlight and other proprietary stuff? And who s building what feature into JavaScript? And what about the mobile web? Last year we had a spirited discussion about the future of the Web. A year later, can we revisit the same debates, and still throw in a good punch or two, and perhaps even agree on some sort of common vision? Brendan invented JavaScript and is CTO of Mozilla; Chris worked on every version of IE that you ve used; Charles is the public face of standards at Opera. And Arun s going to try and keep them all civil. Arun Ranganathan System Architect Chris Wilson Platform Architect, Microsoft Brendan Eich CTO, firefox Charles McCathieNevile Chief of Standards, Opera

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.PimpMyFilmsWebsite.mp3 Websites are all about first impressions and these days it could make or break someone from going to see your film. Come see what to do and what not to do while we explore the new ways filmmakers are using the web to attract audiences. This hands-on panel will look at two filmmaker s websites and explore ways to make them stand out from the crowd. Moderator: Tim Nolan Studio Dir, Firstborn Tim Nolan Studio Dir, Firstborn Marco Ricci Writer/Dr, The Marconi Bros Michael Canzoniero The Marconi Bros

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080309.Mobileactive.mp3 Throughout the world mobile technology is becoming the dominant technology of choice. This is not only changing the way we perceive things such as the internet and communications but also is changing the ways in which we are political both on a governmental level as well as an individual one. This session hopes to explore but also move beyond the how to concerns of mobile activism and look at the real issues as they have arisen. Justin Oberman Mobile Guy, MOpocket Katrin Verclas Co-Founder, MobileActive Chris Muscarella Founder Mobile Commons Douglas Busk VP Mktg SinglePoint James Eberhard Chairman, Mobile Accord

http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.StartUpMetrics.mp3 This panel features a simple 5-step model you can use to make better decisions for your startup in product and marketing. Attend the session and you will learn how the model works, and how to apply it to your business. The model focuses on measuring user activity at five basic levels of conversion: 1) Acquisition, 2) Activation, 3) Retention, 4) Referral, and 5) Revenue (AARRR!). Examples select t cost you an arm ll get to hear 200 people talk like a pirate, all at the same time. AARRR! Dave McClure Master of, 500 Hats Ted Rheingold Top Dog, Dogster Inc Jia Shen CTO, RockYou Hiten Shah Crazy Egg Inc Todd Vernon CEO, Lijit Networks Inc