School Of Podcasting's Morning Announcements

Learn how to attract olympic caliber guests to your podcast. This show originates at www.schoolofpodcasting.com This is show 151 Getting Olymic Caliber Guets Today I share a technique I learned from Gary Lealand from www.fastpitchillustrated.com (and www.podcastpickle.com and www.todayinpodcasting.com ). If you are trying to get somone on your show, and they have endorsements from a company, contact that company and explain how you'd like to have that person on your Internet Radio Show to talk about your nich, and their product. It's working great for Gary. Gary is using his podcast (which he is very passionate about) to help sell products (which are featured at his site). He is also being seen as an Expert in his field because of his podcast. Check out how Gary is using a podcast to drive traffic to his sporting goods store at www.fastpitchillustrated.com Podcasting For Pennies a DayMicrophone - $99 Cord - $10 Mixer - $60 Pop Filter - $20 Headphones - $35 Cord to connect Cable to Computer $30 (or there is a $5 version at Radio shack) Audacity Software - Free Website Hosting - $60/yr That comes $324 USD a year or 86 cents a day. Can you point to any magazine, radio, tv, or other medium that reaches the world for less than a buck a day? The second year (with no equipment to buy) you would spend 16 cents a day. Did you know you can sign up for the School of Podcasting for $2 a day (even less if you buy multiple months), and in less than a month have live, successful, podcast? Try it today, and if you don't like it in the first 30 days we will give you your money back. Am I a Podcaster?Tamara from www.modergeartv.com asks, I have video on my site am I a podcaster? A: No. The power of podcasting is that it is delivered via RSS. You can learn how to subscribe to a podcast at www.learntosubscribe.com Then every time you put out a new show, it will automatically be downloaded when your listener/viewer launches iTunes. Without an RSS feed, you have audio/video on your website. The good news is if you have a blog you have an RSS feed. If you use Feedburner you can check a setting to make any downloadable media automatically be included in your RSS. (Tamara is using Blogger). Coming In Future Episodes I will be reviewing the Thesis Theme which is a great looking customizable wordpress theme. We will also meet the members with Fred Castenda of www.strugglingentrepreneur.com and 8 other podcasts. Let me help you start podcasting today. Pricing starts as low as $20 a month. For more information go to www.schoolofpodcasting.com Live a life worth podcasting about. -Dave Jackson

Today we talk with Brian Mundy of www.dimacast.com which is a site that instead of using a Wordpress theme, is using a tweaked Libsyn template. In talking with Brian, he used an html editor (Dreamweaver) and copy and pasted the code from the Settings Advanced area of Libsyn into Dreamweaver, tweaked it, and pasted it back. HAVE A SAFETY NET Be sure to save the original version of the Libsyn site so if you mess things up, you always have a version to go back to. Then repeat this every time you have a working template. Last 5 in 5 What were the last 5 podcasts you listened to? Geologic Podcast (Comedy and Science for Skeptics) http://www.geologicpodcast.com/ This week in photogrpahy http://twipphoto.com/ Blowin Smoke (Cigar Podcast) http://www.burghherfers.com/podcast.html Mac Break Weekly http://twit.tv/mbw (OK, its a last 4 in 5, but it s 8 in the morning for Brian). Ready to start podcasting? Check out our website www.schoolofpodcasting.com Other Sites Mentioned www.voiceemotion.com www.podcastvoicemail.com

Today you hear me get interviewed By Doug Dangler who is the Associate Director of the Center for the Study and Teaching of Writing and Ohio University. This interviewed was done via Skype and Doug's class. Topics include: Will Podcasting replace any other media forms? What Podcast do I listen to? Do you get paid on each download? How many listeners make a successful audience? Are Bloggers the same as Media? Doung's Podcast is at http://cstw.osu.edu/podcasts/ Other Podcasts Mentioned: www.thescenezine.com www.strugllingentrepreneur.com www.sleddogpodcast.com www.llmlive.com

Today we have a guest host Fred Castenada who produces many different podcasts. These include: The Stuggling Entrepreneur Gain Control of Your Day Combat Infantrymen's Badge Podcast Caseblanca to VE-Day A Paratroopers Memoirs Jungle Warriors Podcast (premium version) Microphones Discussed and Used on Today's Show Zoom H2 $199 AT 2020 XLR Condenser microphone $99 AT 2020 USB $150 MXL 007 USB Micorphone iMic USB Interface Last 5 in 5(the last 5 podcasts you listened you - explained in less than 5 minutes) Tech 5 Technology and You Marketing Onine Live The Morning Announcements (this site) Manager Tools Fred will producing daily updates from the New Media Expo in his The Stuggling Entrepreneur feed. It's a great podcast. Also Fred is a decorated Veteran. Forget Rambo and all the other movies about Vietnam, you can hear it from the brave men that were there in the Combat Infantrymen's Badge Podcast, the audio book Caseblanca to VE-Day A Paratroopers Memoirs and the Jungle Warriors Podcast (premium version audio book). Thanks Fred, and thank for keeping us informed while you're at the Expo.

This show originates from www.schoolofpodcasting.com This is show number 146 Today I play with my new DBX 286A compressor/deesser/enahncer/noise gate that I bought from www.schoolofpodcasting.com/bsw I really like it (its around 200, I got it for $150). Previously I was using a Behringer Composer Pro XL which I got for $99 I typically by my gear from Same Day Music as there is often free shipping, and (unless in New Jersey) no tax. If I can't find the product there I go to BSW When playing with new gear don't be afraid to twist knobs and see what sounds better. Likewise don't always judge what you hear live, but listen back through your stereo (so you can pay attention to listening only and not talking). I'm really happy with the unit except its mono, and there is no on/off switch (no big deal). LAST 5 IN 5 From Dan Lewis at http://www.theramennoodle.com/ and www.djoseophdesign.com 1. Podcast Answer Man - www.podcastanswerman.com 2. Sci Fi Show www.scifishow.com 3. Woot www.woot.com 4. The Onion Radio News Network - http://www.theonion.com/content/radionews 5. Journey Inside my Mind - http://jimmpodcast.blogspot.com/ If you are ready to start your own podcast, come and visit us at www.schoolofpodcasting.com

Today I dip my toe into the Video Podcasting pool. I was lucky enough to secure one of the new Flip Video Cameras. This camera takes great video no matter what lighting you put it in (if you have extreme back lighting it may be a little dark, but let's be realistic..). I took video at dusk and it looked much brighter than it actually was in real life. The great thing is you can take up to 60 minutes of video. It has a rewing and fast forward on the camera for reviewing the video. You can easily delete video that you don't want to keep. It also has a built in 2X zoom. It runs on a rechargable battery that gets charged when you plug the camera into your USB port. The USB interface pops out when you flip a switch. It also has the ability to be put on a tripod. The microphone pics up audio great from the front, and while it's not as clear from the back its still easily understood if you are commenting from behind the camera while shooting video. If I had used my old camera I would record to super 8, then have to transfer the video to my computer. So if I shot 60 minutes of video it would take (roughly) 60 minutes of time to transfer to my computer. With the Flip camera, I plug the camera into my computer, and I can drag and drop the files into my favorite editing program. This took about 3 minutes instead of 60 with my old camera. If you don't have editing software, there are some basic video editing software that comes with the camera that allows you to pick where the video starts and stops as well as you can put background music to the video. It also has some features that make uploading video to you tube uber easy. So what would I change? I like that you can plug it into a video source (like a TV) to watch the video. I do wish I could plug it in and use the TV as a monitor. You can't do this. When you record, the video is only display on the display on the back of the camera. The other thing I would change is to put a retractable lens cover. The camera comes with a nifty puch to carry the camera, but I would rather have a lense cover. My last thing (and this is kind of outside the scope of the product) would be to have the ability to use it as a web cam. That's not really a fair criticism. It's more of a add to the dream list. It retails for around $139. For me, if you're looking to get into video podcasting, and you want to be mobile, you're looking to do something fast and quick, it's a no brainer. I know I will be doing all sorts of Dave around town types of videos. If you're are going to want to mix in music, or plug a microphone directly into it, then you will need to look for another camera, and hit a bank machine, on the way to Best Buy. Check it the Flip Mino Video Camera at Amazon.com

Paul Colligan has a great post about building a podcast audience. So many people If I build it they will come. Not so. Get ready for relentless marketing. Today I talk about www.prweb.com and other ways to build that audience. It amounts to this: 1. Find out who your audience is (put a form on your website). 2. Find out where they go, read, eat, sleep, shop, etc 3. Go there and tell them about it. HOW ARE YOU PROMOTING YOUR PODCAST? Ready to jump in the Podcast Pool? Check out www.schoolofpodcasting.com and start podcasting today. We have step by step tutorials, live help, and great resources.

This show originates at www.schoolofpodcasting.com This is show 143. I read about this on Leesa Barnes' blog how Terry Fallis won 10,000. He previously couldn't get an agent (which he now has). Congrats Terry. I mentioned today that Todd Cochrane had said a typical podcast episode is done after 72 hours. I miss spoke, while this is true in most cases it is not in all cases (especially if you material is not timed based). But if your podcast is (for example) news related, people may not want to listen to 6 month old news stories. You can hear Todd's presentation at Podcamp by going to http://www.coefficientmedia.com/podcampohio/ Thanks to George from www.oneminutehowto.com for reminding me of this point. The CEO of Wizzard Media is predicting 1.5 - 1.8 billion downloads, and double to four times the ad spending of the past year for 2008. (source: podcastnews.com ) How Do You Record a Skype Interview? In the past I've said get it off your computer and use a portable recorder. This still is the safest way. However, I've been using voiceemotion.com and many people at the School of Podcasting are using Power Gramo which you can download for a free trial. The nice thing about Power Gramo Professional is it splits the interviewer and interviewee into separate channels (which makes editing the interview easier). I then use Skype (using Skype Out) to call people's phones. It's better if they have a skype account, but not 100% mecessary Skype is Not Always an Option In some areas there is no cable modem connection to the Internet. What do you do in that case is get some sort of JK Audio product. You can find these at BSW. These can be expensive. For microphones and such I like samedaymusic.com as they do not charge tax (unless you are in NJ). Podcasting Time Saving Tip One of the most time consuming parts of podcasting is organizing and posting your show notes. Did you know that you can put your show notes in Wordpress (or Libsyn.com) and save them without publishing them to the public. Then when the show is finished, you can take out any part of your notes that don't fit, and BOOM! instant show notes. The key to this is to NOT click the publish button, but to click the SAVE button. Then when you are rady (and your audio/video is link to the post) click the publish button.

I went to Podcamp Ohio. It was great. WE RAN OUT OF ROOM. My hat is off to Angelo and everyone involved with organizing the event. It was so smooth, and they handled everything (what a great problem to have - not enough room!). Todd Cochrane had a great presentation about getting sponsors. HE also stated that typically a podcast episode sees traffic for 72 hours and then it dies off drastically. I was not really use to the group talk style of some of the presentations (and it leaves room open for assertive people to take over the conversation). I will definitely be going to more podcamps when my schedule permits. I sat in on a webinar from Paul Colligan. They have added a feature of making membership site at www.premiumcast.com and after watching his presentation I was able to set up a membership site in about 5 minutes. The great thing is some membership scripts allow you to make a roped off area, and others allow you to create premium RSS feeds, and premium cast allows you to do either or both. Check it out at premiumcast.com

Today I've got a BAD cold, and my throat is killing me. I share some stats from the latest report on Podcast consumers. Podcast Listening is up 5 % both video and Audio 30% of regular Internet Users have downloaded a podcast Video is catching audio podcasts with a 1 % lead going to Audio What is the age of the podcast listener? 53% Male 47% female 25 to 34 (21%) 35-44 (21%), 45 to 54 (20%) 12 to 17 (15%) 18 to 24 (13%) 55+ (10%) Last 5 in 5 from Dan at www.jimmpodcast.com School of Podcasting's Morning Announcements (this podcast) Marketing Over Coffee ( http://www.marketingovercoffee.com/ ) Eds Mixed Bag (www.edsmixedbag.com ) Media Bullseye (www.mediabullseye.com ) Six Pixels of Separatation (http://www.twistimage.com/blog/ )

This show originates at www.schoolofpodcasting.com PODCAST CRASHING If you are using a live podcast system like talkshoe.com you need to be prepared to keep your show on track. I've listened to a few live podcasts, and someone will come in and Crash your podcast and start talking about their podcast which is completely unrelated. YOUR LISTENER doesn't want to hear about their podcast. I've heard podcasts that get completely derailed. Don't forget to keep yoru listener in mind, and be assertive, and point out that the Crasher is off topic. Testimonial from J.R. Stanley of www.llmlive.com Meet the Members Today we meet one of the members of the School of Podcasting. It's Mark Wade of the www.a1artistspotlight.com Mark is using the Alesis Multimix 8 USB mixer (but he doesn't use the USB feature). He is also using an Audio Techniica 2020 and the free Levelator software. Using Google Analytics to Obtain Wordpress Stats Today we are talking about Google Analytics which you can find at http://www.google.com/analytics/ and a great plugin for Worpdress that makes it very easy to install Google Analytics code into your blog. http://wordpress.org/extend/plugins/wp-google-analytics/ When you sign up for Google Analytics, you end up with a piece of code that you would normally put on every page of yrou website. With the wordpress plugin, you place it into the plugin and the plugin puts it on every page of your site. I will be producing a video on how to set this up for members of the School of Podcasting www.schoolofpodcasitng.com

This show originates at www.schoolofpodcasting.com Today I look at my stats from the first episode of 2007 vs the first episode of 2008. To make things fair, the first show published in 2007 has had 517 days to download so I divded the 2007 by 517. The numbers for 2008 were divided by 152 (as this is June 1). School of Podcasting 2007 1400 Downloads (2.7 a day) School of Podcasting 2008 801 Downloads (5.3 a day) Musicians Cooler 2007 1689 Downloads (3.3 a day) Musicians Cooler 2008 1032 Downloads (6.8 a day) Building a Better Dave 2007 1617 Downloads (3.1 a day) Building a Better Dave 2008 915 Downloads (6.0 a day) This averages to an increase of 98% from 2007 to 2008 I also looked at my stats from the now podfaded Podcast Promo Show. It seemed that Libsyn numbers were higher by about 29% than Feedburner numbers. Here are some examples Feedburner showed 29 downloads to Libsyn's 34 Feedburner showed 27 downloads to Libsyn's 37 Feedburner showed 30 downloads to Libsyn's 47 So the range of my 57 shows was from 13% - 57% My conclusion? Pick one and go with it. I use Libsyn cause in theory Everything comes back to the host. I like their stats, and I can get stats without involving another redirect to my mp3 file. If you are looking for more informatoin about visitors to your blog check out the Google Analytics Plugin for Wordpress . If you're interested in participating in our weekly roundtables check out www.schoolofpodcasitng.com

Today I give thanks for all who have paid for my freedom, and we get some emails from folks like Emails from ://OneMinuteHowTo.com http://EclecticMix.com http://DRiPInvesting.org http://GLSmyth.com - blog: http://GLSmyth.WordPress.com and Jeff Roney http://www.roneyzone.com Twitter: twitter.com/roneyzone Check out our new Video and More Show, Magical Definition TV Episode 2 http://mdtv2.roneyzone.com New World Army, a futuristic audio thriller http://nwarmy.roneyzone.com Our Lost TV On-Location Videos http://lost.roneyzone.com I also talk about some widgets that are pretty cool for your blog. You can find them at www.addtoany.com Jeff is using https://addons.mozilla.org/en-US/firefox/addon/1730 to post to multiple blogs at the same time.

Are you just getting started? Are you ready to launch a successful podcast? Check out our new Quick Start Package at www.schoolofpodcasting.com/quickstart You get: 6 month subscription $120 1 year blog hosting at www.coolerwebsites.com $24 Wordpress Blog Set up and cusomitzation - $160 Intro/Outro Recording $80 All this for $299 Sign up at www.schoolofpodcasting.com/quickstart Back Catalog - Is Anybody Listening To Old Shows? My first Show First Podcasts Always Stink that were recorded back in October of 2005 have been downloaded 106 times in May of 08, 159 in April of 08, 154 in March of 08, 131 in February of 08. (That episode has been dowloaded 2947 total). Meet the Members Brian from www.dimacast.com suggested we get to know the members of the School of Podcasting, so today we meet J.R. Stanley of www.lordliftedme.com and the podcast www.lmllive.com J.R. is using a Sure KSM27 Microphone and an Edirol UA4FX USB Interface which he likes for the tube emulation. The Interview We Did Today with J.R. was actually Time Shifted Interview where I send a question, he records an answer. We repeat to fill in a quick Meet The Members section.

Todayâs episode comes from our weekly meetings that we have at the School of Podcasting. The question is what is the difference between a post and a page in Wordpress? A post will be at the top of your blog until you enter another post. A page is something you enter and it can only be viewed if you link to it. (There is a way to have it show up on the front age by going to settings reading and choosing to have the page be âstaticâ on the front page. Why Wordpress? It creates an RSS feed for you, and ITâS FREE. If you need an inexpensive host for Wordpress check out www.coolerwebsites.com LISTENER FEEDBACK â NO AGE LIMIT TO PODCASTING Fred from http://www.strugglingentrepreneur.com/ aggrees that there is no age limit to podcasting. He is 59, and he encourages all âbaby boomersâ to get involved with podcasting. Fred uses my www.podcastfastpass.com service to set up his blogs at www.strugglingentrepreneur.com and www.gaincontrolofyourday.com (and more projects coming).

This show (download show) was originally recorded last week 4/25. In the hussle and bustle, I never published it. You can read about my Passing out at BetterDave.com Audience Feedback Vince from www.bmoviecast.com agrees that you are never too old to podcast (as he is a baby boomer). Audacity Feedback? Steve from www.djideasharing.com does not use Audacity, but ubercaster (for the mac) had him losing an episode. Blog Views and Blues www.blogsviewsandblues.com This is a new podcast from Rich Palmer (www.richpalmer.com ) and he turned me on to www.springwidgets.com Wordpress 2.5 Bugs In working with the bugs, I can seem to get the image media manager to work. If i'm lucky enough to get an image to upload without error, I can't get to a screen to where I can insert it into the post. I did find I was able to to do this if I stopped using Internet Explorer and switched to Firefox and it worked. So if you are a big IE fan, then you may not want to update just yet. I've been using the Image Manager plugin. More Fun Tools www.twirl.org is a desktop Twitter tool. It works on both Mac and PC. From www.celticmythpodcast.com an easy to customize wordpress theme at http://wpthemepark.com/themes/paalam/ It makes it very easy to turn on or off the text on yruo header (as well as upload a custom header. It's widget ready, and if know a little html, its easy to tweak the colors. If you need help with the technical stuff please see me at www.podcastfastpass.com

Today we talk with Richard Harrington and Mark Weiser authors of the book Producing Video Podcasts: A Guide for Media Professionals. If you are a audio podcaster looking to get into video, it can help those looking to do it on a shoe string budget or the person looking to invest some big time equipment. For more information about the Authors and the book go to www.vidpodcaster.com The book is available at Amazon.com

Today we talk with Scott Sigler who was the first person to have a Podcast only novel. People became addicted to it as the only way to get it was through his podcast. Later he published this book (Earthcore) and a second book (which went to #2 at Amazon.com) and he continues to write and release books (giving the ENTIRE BOOK away in a podcast with each release). His latest book Infected was given away as a pdf prior to its release? Did it effect sales? Nope. Once again Scott was at the top of his genre. In this interview Scott talks about how he got the word out about his novel/podcast, why it makes sense to give it your book away, and how you can use podcasting to start your own word of mouth campaign. For more information about Scott go to www.scottsigler.com You can buy his latest book inftected at amazon.com You can see how he is utilizing social media like MySpace, Facebook, and YouTube below. To join the school of Podcasting go to www.schoolofpodcasting.com

Today I talk about some of my reflections from speaking at the Erma Bombeck Writers Workshop. I also play a promo for www.blogsviewsandblues.com TOO OLD TO PODCAST? There is no age limit on Podcasting. I know of an 8 year old who has a podcast, and I know someone who is in their 60s who is doing a podcast. So if you are saying to yourself, I'm too old to podcast you are robbing yourself of a great way to share your wisdom. UNDERSTANDING BANDWIDTH To understand bandwidth think of your kids or grandchildren. They may have a phone plan that covers X amount of text messages. When they go over the limit they are charged for each text message over the limit. When you have a website you are given a set amount of bandwidth measured in either megabytes or gigabytes. If you go over your limit your host will charge your, and in some cases they may shut your site down. This is why I recommend Libsyn.com www.uselibsyn.com or if you need free go to www.podshow.com UNDERSTANDING STORAGE Storage for your media files is also limited. Think of storage like a filing cabinet. You can stuff more and more files in your cabinet, but eventually it will get full. PODCAMP OHIO Podcamp Ohio is 6/28/08 for more information go to www.podcampohio.com WHERE ARE YOUR LISTENERS? I have been talking about podcasting at podcast conventions. This really doesn't make sense if I'm trying to find people who need to learn how to podcast as most of the audience is already podcasting. I need to find people who need publicity. While I can keep up with technology at the New Media Expo, and meet all of my friends, if I want to find people interested in learning how to start a podcast, then the New Media Expo may not be the most efficient use of my publicity dollars.

Today I explain why you had an episode show up a few days early. I also explain that I'm not going to be speaker at the Expo in Las Vegas (but will be going to Podcamp Ohio www.podcampohio.com ). I also talk about post dating Podcasts and the easy mistake you can make that will have things going out immediately (oops). Dave Sholes got a free month at the School of Podcasting by sigining up for the Podcast Secrets preview call at www.secretswithdave.com I also share some of the tips from out weekley roundtable at the School of Podcasting (www.schoolofpodcasting.com )

Today my friend Paul Colligan from Podcast Secrets is on the show. Paul is a full time podcast consultant and Internet Marketing guru. While we are all at work, Paul is out testing new technologies, new strategies, talking with other successful podcasters, and taking lots and lots of notes. Then once a year he offers a class (available at my partner link at www.secretswithdave.com ) where he reveals what he has learned. Not sure if this call is for you? Then go to www.secretswithdave.com and find out about the call happening April 2nd (after April 2nd you can find out about the class) that gives you a preview of the information that they will be covering. This way you can decide if this class is for you. You see, Paul doesn't want you if you're not serious. This is for people looking to make a six figure income from Podcasting. He is going to be telling you how people ARE DOING THIS now (not how this might work, or this should be tired, this is how people are doing this in 2008). So if you're interested sign up for the call at www.secretswithdave.com and send me confirmation and I wil lgive you a free month at the School of Podcasting. If you sign up for the class, I will give you a free year at the School of Podcasting.

Show #129 originating from www.schoolofpodcasting.com Today we get the answers from last week's poll about USB interfaces and using Audacity. Thanks to: Joe from www.onthepodcast.net Anthony from www.diabeticincandyland.com Mike from www.mikeshotdish.com Warren from http://pewpodcast.podomatic.com Terry from http://quiettimepodcast.com/wp and http://oldcootcast.com Larry from http://goinglinux.com Sally from http://www.podcastasylum.com Daryl from http://www.poddog.ca/suburbia Jay from www.jayjennings.com creator of Cloak and Tracker 75% use a USB interface 75% use Audacity. Most feel Audacity is stable, and people using USB microphones seemed to lve them while people using USB interfaces seem to find them a bit of a hassle (especially if this is on your main unit). Items mentioned: Blue Snowball USB mic $99 Samson CO1 USB Mic $90 Alesis MultiMix 8 USB Mixer $149 Alesis Podcast Mic (comes with mic, heaphones, software) $99 Behringer UCA202 USB Interface (connect from your mixers tape out) $30 Zoom H2 Portable Recorder $199 Behringer USB Podcast Kit (includes mic, headphones, mixer, usb interface, software) $100 Rode Dynamic USB Podcaster Mic $230 NEXT WEEK Rich Harrington and Mike Weiser authors of the book Producing Video Podcasts. Buy it at amazon.com

In a recent Roundtable at the School of Podcasting where members from the School of Podcasting get together and share tips and insights into all things podcasting we go to talking about using USB interfaces. People loved their USB microphones, but it seemed to be a trend of people getting USB interfaces, and then not use them. Also, back in 2005 people that used Audacity often had an Audacity crashed story. That was a while ago, and Audacity has been upgraded and I'm looking to see if it is indeed more stable (as I haven't heard a story about Audacity in a while). Please CLICK HERE to take the quick survey (using wufoo.com ) and let us know about your experience with USB devices and Audacity. Also we are running low on Podcast Promos at www.podcastpromoshow.com Thanks in advance and next week I'll tell you what I learn. Sites Mentioned www.wufoo.com www.sleddogpodcast.com www.a1artistspotlight.com

This show originates at www.schoolofpodcasting.com If you want to have a sponsor for your show, you need to be a SALES PERSON. New to sales? Check out Zig Ziglar or Tom Hopkins but you need to have a system in place to PROVE to the advertiser that YOU brought them traffic, and that your listeners bought their products. So you should: 1. Have some sort of stats system. I use Libysn stats, or in the case of some podcasts I use stats from podtrac.com 2. Have them create a landing page (this could look like their home page, but its' just a different address). So it could be www.theadvertiserssite.com/podcast now they can go into their stats and see how many visitors came from your show. 3. Have them offer a deal. This could be a coupon, a discount, SOMETHING that ONLY YOUR LISTENERS get. 4. Track the number of links from your site to their site. This is easy with a tool like Jay Jenning's Cloak and Tracker software (and very, VERY, easy to setup). So now no matter what happens, if a person goes to their site (After hearing it on your podcast), if they purchase something (using the coupon), or if they click on an image from your site (which should be a bargaining tool) to go to their site - you can track the traffic, and hopefully prove the results. The advantage of sponsors that you find on your own is you get all the money. You don't have to split it with people. The potential bad news is you might feel yourself editing yourself so you do offend any potential sponsors. This is why some people are turning to the Premium Podcast Solution. I call this the Chic Fil-A way to podcast. Chic Fil-A in the states often gives out a sample piece of chicken so that you go buy a whole sandwich. Podcast pioneer Dan Klass of the Bitterest Pill has just adopted this model. After podcasting for two years he will produce one free episode (the sample chicken) and four episodes a month of premium content (the whole chicken). He is using Premiumcast.com for this (A great system). Watch Dave's Video on Carbonite that allows you to back up ALL of your files for $50 a month. Are you looking for a Podcast Expert? Looking to get into Podcasting on a budget? I've got step by step tutorials that will show you how to podcast at www.schoolofpodcasting.com

This show originates from www.schoolofpodcasting.com The NEW School of Podcasting site (created with www.wordpresstool.com ) is now live. Today we talk with Rob Walch from Wizzard Media. (www.wizzard.tv) as well as www.podcast411.com and co-author of Tricks of the Podcasting Masters he also is a co-host of Today in Podcasting www.todayinpodcasting.com Wizzard has technology to let you GEOGRAPHICALLY target your audience. They also have tools to allow you to get demographic information so in the end an advertiser could ask Wizzard, I want to put get my product or service in front of males 18-25 years old in the Dallas Texas area. Keep in mind the more detailed they get, the more you can charge. This involves being hosted at Libsyn (www.uselibsyn.com ) If you are looking to learn how to podcast, check out the School of Podcasting at www.schoolofpodcasting.com

Show #124 originating from http://shownotes.schoolofpodcasting.com Today's show is has a fair amount of news. It does make the show come off like a giant SOP commercial, but you should know how the School of Podcasting can benefit you. If this is not your cup of tea, come back next week when Rob Walch of www.podcast411.com and Wizzard Media will be talking about the technology has available. Is Podcast Promo Swapping Dead? We asked and the following podcasters responded Anthony from www.bettergolfandfitness.com and www.strengthcoachpodcast.com who said its not quantity but QUALITY of promo swapping. Mike from www.mikeshotdish.com is discouraged when other pdocasters won't play his promo. NEW REWARDS AT SCHOOL OF PODCASTING MEMBERS 25% off from Mad Town Aces Audio Production www.madtownaces.com REWARDS FOR THE MORNING ANNOUNCEMENTS LISTENERS Gain Control of your Day Course only $129 using the coupon code SOPURDAY (normally $249) LAST 5 in 5 Our last 5 in 5 comes from Ray the Produce Picker (www.producepicker.com ) He listened to www.TotallyRadShow.com (fun show) www.diggnation.com (lasted news from Digg.com ) http://www.vidpodcaster.com/ (Producing a Video Podcast) www.geekbrief.tv (Happy Shiny Tech News) www.StugglingEntrepreneur.com (Starting your own business?) Don't forget that www.Podcastclicks.com is holding their grand reopening with some videos to help prove its effective. Only $10 a year (going up to $20 soon). Dave Jackson www.schoolofpodcasting.com

Show #123 Originating at http://shownotes.schoolofpodcasting.com Today we talk about Promo Swapping. Is it dead? Is it useful? We also talk about making a great promo. We play some promos and ask, Does this make you want to know more about this show? We also get some listener voicemail from Alex the Podcast junky UK www.podcastjunky.co.uk and I'm sorry Alex. You are a DUDE. Check out his blog (some great insights from an avid Podcast Listener). Promos www.KidsCast.co.uk www.podcastpromoshow.com 15 Tips for Better Podcast Promos 1. Get a domain name (no blogspot, no typepad, etc). Use the Godaddy promotional code cooelr3 and get it for 6.95 at www.godaddy.com 2. Put on your marketing hat 3. What is it? 4. Don't Get too Cute 5. Make the First Sentence Count 6. Repeat your pdocast name in a natural tone. 7. Make it Sound Great 8. Let Somone else Hear it 9. Include a Call to Action 10. The Last Impression Shold Be Your Website 11. Save your promo in a quality format 12. Name the File so Podcasters Know What It Is 13. Test Your Link 14. Pos it On Your Blog 15. Ask Read the Whole Article

#122 This podcast originates at http://shownotes.schoolofpodcasting.com Today we have an interview with Evo Tara who is the Author of Expert Podcasting for Dummies (as well as Podcasting For Dummies) and one of the master minds behind Podiobooks.com (Please note a new updated version of Podcasting for Dummies is coming out this fall). In today's show we talk about what to expect from Expert Podcasting For Dummies (you are read the Table of Contents at Amazon.com ). We also hear how Authors are giving away their ENTIRE book and still making money. (some very interesting numbers on the number of books sold, and how podcasting is leading to being publsihed). Find out All things Evo at his site www.funanymore.com Evo mentioned buying a domain. You can buy a .com domain name for $6.95 a year using the Godaddy Promotional Code cooler3 at www.godaddy.com I first heard a great interview with Evo and Fred Castenda at The Struggling Entrepreneur at http://strugglingentrepreneur.com/2008/01/19/evo-terra-author-and-wwwpodiobookscom/ Have a show promo? Submit your podcast to the Podcast Promo Show coming 2/14/08 at www.podcastpromoshow.com I also have an article 15 Tips For Better Podcast Promos avaial at the Podcast Promo Show Website If you are looking to start a podcast, or take your podcast ot the next level in record time check out our website www.schoolofpodcasitng.com

This show originates from www.schoolofpodcasting.com Today I explain how I received my second microphone arm (the one that cost $39 on ebay and it works better than the one I got for $29). However, now with my computer closer to my microphone I've decided to put some foam around the computer (leaving it room to breathe ) to cut back on the noise. The lesson learned? A) I'm listening through the ears of a podcaster. Listen through the ears of a LISTENER. Your noise may be unoticable to most people. B) Sound Soap From Biad ($80) does a good job removing it (but does take some tweaking. Buy it from Amazon for $79 LAST 5 IN % from Fred Castaneda of www.strugglingentrepreneur.com and www.gaincontrolofyourday.com Tech 5 Infor World Daily Weekly Web Tools The Morning Annoucnements Logical Weight Loss Stereo Junkies Fred interviews the US Podcast Junky www.podcastjunky.com in episode #21 and we got some tips on Cyber clutter (a previous episode) from the UK Podcast Junky. http://www.podcastjunky.co.uk Looking to keep your site simple, check out these resources http://vandelaydesign.com/blog/design/how-to-make-minimalistic-design/ http://vandelaydesign.com/blog/design/minimalistic-web-design/ http://vandelaydesign.com/blog/design/minimalistic-web-designs/ Thanks to Podcast Junky UK News, Views, Tips And Reviews Of Podcasts, Podcasting, Gadgets For Your MP3 Player And A Bit More Besides. www.podcastjunky.co.uk www.PodcastClicks.com is 50% off now through 3/1/08 see how this system delivered close to 27,000 clicks to podcasters in the last two years. Got a promo for your podcast? Send a LINK to your promo to podcastpromoshow at gmail dot com (a new show coming from Dave Jackson) Looking for some custom Podcast Production? Check out www.podcastfastpass.com and leave all the technical stuff to someone else while you focus on the content of your show.

This podcast episdoe #120 originates at http://www.shownotes.schoolofpodcasting.com One of the benefits of being a member of the School of Podcasting is our weekly roundtable / live Question and anser sessions (typical 60 - 120 minutes long). In the last session one of the members talk about how his business is growing due to podcasting. Podcasting is: Enabling him to reach a global market Helping qualify his leads Enabling him to reach customers in a no pressure format Enabling customer to try before they buy. Also in this podcast I talk about how you can save money buying a collapsable microphone (sometimes called Scissors, or Broadcast ) boom stand To See Rich's business in action go to www.dearaddie.com Other podcasters involved in the roundtable snippet Tim from www.sleddogpodcast.com ) The Rode PSA1 Swivel Mount Arm Microphone costs $90 (and the cool thing about Same Day Music is there is no tax most of the time) The Heil Sound PL-2T Overhead Broadcast Boom goes for about $125 bucks. If you look on ebay. You can find microphone arms for $29 For now at http://cgi.ebay.com/New-microphone-arm-for-Rode-nt1-nt2-nt1000-nt2000_W0QQitemZ320205759464QQihZ011QQcategoryZ29948QQtcZphotoQQssPageNameZWDVWQQrdZ1QQcmdZViewItem or one with three bases for $39. at http://cgi.ebay.com/Wholesale-mic-arm-boom-works-with-all-shock-mounts_W0QQitemZ290197890624QQihZ019QQcategoryZ29948QQtcZphotoQQssPageNameZWDVWQQrdZ1QQcmdZViewItem I currently have the $29 model and I love not having a stand next to my desk and the ability to move my microphone out of the way. I did have some issues as the stand holds the microphone in place, but when I first added a pop filter, the stand couldn't handle the weight. After really, really tightening the screws it seems to be working. I will get the $39 model later in the week and let you know how it goes. If you would like to participate in the Podcaster Roundtables go sign up at the School of Podcastint www.schoolofpodcasting.com