Author: adcouncil Added: Mon, 16 Jun 2008 16:42:14 -0800 Duration: 28Since 1944, Smokey Bear has been the symbol of the protection of America's forests from fire. More than 60 years later, his famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful PSA campaigns in our nations history. To renew the important message of wildfire prevention to Americans, particularly adults 18-35, the newest PSAs in the campaign feature a modern version of Smokey Bear with the call-to-action to Get Your Smokey On and speak up if you see someone in danger of starting a wildfire. Additionally, Smokey has recently enlisted the help of Sleeping Beauty to spread the message of wildfire prevention to kids and their families. The latest spots featuring Sleeping Beauty ask us all to "Protect our forest friends from wildfires."
