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The first generation Web focused on pushing out content in a one-way mode. In contrast, Web 2.0 provides a very dynamic, highly interactive user experience, similar to consumer Web sites, such as amazon.com or ebay.com. Steve Papermaster, chairman and CEO of nGenera, a company that offers a platform for transforming next generation enterprises, says, “You don’t notice the technology. Instead, you’re completely tied in with your environment. It’s like you become one with it.”Enterprise 2.0, Web 2.0 technologies taken one step further, includes a portfolio of newer, mostly on-demand technologies designed for the enterprise. These technologies could include open source, on demand software as a service applications, or other types of on-demand cloud-based applications and services. Papermaster says that the key question is how do these new technologies impact and power capabilities in the enterprise? He says, “You need to understand the business benefit and the economic benefit before you seriously start to deploy them.”