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Social collaboration via the Internet changed the direction of the 2008 presidential election. Whether you like it or not, social collaboration has begun to change the way major companies, such as Procter & Gamble, do business. Things will continue to evolve as more and more members of the net generation, young people comfortable with MySpace and Facebook, enter the work force. No one has better prepared executives for the future than Don Tapscott, author and chairman of nGenera Insight, a technology think tank that looks at new business models. Tapscott consistently identifies and explains the next business imperatives and defines the business models and strategies that the new imperatives require.Published in 2006 and updated in 2008, his book, Wikinomics: How Mass Collaboration Changes Everything, has appeared on the New York Times and BusinessWeek bestseller lists, and has been translated into 19 languages. Based on the largest investigation of strategic IT in business ever conducted, Wikinomics explains how businesses can tap the full potential of the emerging networked economy and its self-organized, mass-participatory communities.Tapscott’s latest book, Grown Up Digital: How the Net Generation is Changing the World, explores how the first generation to grow up with the Internet is redefining today's workplace, marketplace, schools, family and government—how they learn and work and what power and influence they hold. This is an indispensable message for all organizations that seek to turn the net generation’s talents and worldview to competitive advantage. Also based on a multi-million dollar research project, Grown Up Digital carries forward the groundbreaking ideas first expressed in Don's bestseller Growing Up Digital.