Co-host Brad Forsythe interviews Joe
Philport, President and CEO of the Traffic Audit Bureau for Media Measurement, Inc. since September 2002. The TAB has been the auditor of the Out-Of-Home
advertising industry since 1933. He
has been a driving force behind the industry’s
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transition to EYES ON audience
measurement, making OOH the first medium to report seeing an advertising
message.
Joe
brings to the TAB extensive experience in the media and marketing research
industries. He has held executive positions at Nielsen, Arbitron, Competitive
Media Reporting and AGB Television Research. Dr. Philport has also served as Sr. Vice President,
Worldwide Media Research Director, and as a member of the corporate research
team at Young and Rubicam. While at Y&R, he was involved in both media and
brand equity initiatives.
As
an active member of the media and advertising research community, he is a
recipient of the Advertising Research Foundation’s 2009 Great Mind Award for
innovation in research. He is also
a frequent speaker at various media industry forums.
Joe
has a Ph.D. in Media Communications and began his career in academics. He has taught at Miami University and
the University of Maryland.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
19-Jun-09 9:00 AM
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