http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080308.WorstSocialMedia.mp3
Lingo from web 2.0 and social media are irresistible to ad hacks seeking to stay buzz compliant. 2007 saw a boom in ad campaigns abusing jargon like widget, blog, mashup, and “consumer-generated-whatever.” This panel of bloggers and marketers will dissect ten terrible ad campaigns that abused the ideals of people-powered media, then award The Suxorz Trophy to the worst. Bring your rotten tomatoes.
Henry Copeland Founder, Blogads.com
Steve Hall Publisher, Adrants
Jeff Jarvis Blogger/Prof, Buzzmachine/CUNY
Rebecca Lieb VP & Editor-in-Chief, The ClickZ Network
Charlotte Selles Global Brand Mgr, Beam Global
