http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.ArtOfSelfBranding.mp3 Who are you? Who cares? With proper self-branding, not only will you find out who you are, you will make the RIGHT people care, opening up a slew of the RIGHT opportunities specifically tailored for you. This session defines branding (it s not just the logo), talks about the top five things to focus on your brand, and shows examples of brands that work and some that don t, plus what they could do to improve. Most importantly, this session helps translate that information to your own personal brand. While this session focuses on a freelance or studio perspective, the ideas presented should be portable to any type of professional setting. Maximize marketing potential and get the type of work and respect you deserve. Lea Alcantara Owner Lealea Design
