CULVER CITY, CA -- The success of digital entertainment will result from true interoperability between consumer devices, says Mitch Singer, Chief Technology Officer of Sony Pictures. Earlier this month I visited him on on the Sony lot. He is leading a a group of entertainment executives who want to create new standards in downloadable media that will work across multiple devices. Much in the way the DVD's work across multiple devices, so should digital media he says. There is a big movement underway in Hollywood to unify formats and Mitch is a central figure. After witnessing the just concluded DVD format war and the dominance of Apple, it's hard to see how things can be unified. We will covering this story in the days ahead with interviews with thought leaders from IBM and the University of Southern California. Keep an eye on this one. -- Andy Plesser, Executive Producer
