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This interview of Danny Sullivan and Chris Sherman of SMX (Search Marketing Expo) by Patrick McGilvray of OBSNews.com was conducted on Tuesday, February 10, 2009 in Santa Clara, CA.
Danny Sullivan mentioned in his keynote address on Tuesday morning
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ning that the distinction between search engine optimization and search engine marketing was not serving the search community, and, instead, suggested that practitioners describe their roles in search marketing by reference to separate disciplines they specialize in like optimization to generate organic listings and pay per click advertising.
The recent description of buying online advertising from search engines as SEM (or search engine marketing) was less than ideal, he suggested because it downplayed the vital marketing role that 'optimizers' play in a concerted marketing effort for a business.
Chris Sherman, for his part, discussed the shifting focus of search engine marketing from the highly technical aspects of the related crafts, to one that has a broader business appeal such as return on investment and client conversions for business success.
Author: obsnewsgroup
Keywords: SMX West Danny Sullivan Chris Sherman OBSNews OBSNews.com Patrick McGilvray Search Engine Optimization Marketing SEO SEM
Added: February 13, 2009
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