Cell phone screens are now considered the "third screen" after TV and computer screens. Granted, the video part of cell phones is still in its infancy, but this is sure to change. I wouldn't be surprised to someday see a cell phone incorporate Digital Media Centers like those
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available today by Samsung and other. These Digital Media Centers support MPEG2, Windows Media Video, AVI, and MP3 to name just a few. Many of them are only about 3 or 4 inches square, but they can hold about 5 to 7 full length movies!
A smart video producer will want to know on what kind of platform his or her video might be viewed. The video you produce may very well end up on thousands of small cell phone screens with small speakers. Naturally you would want to consider how the content will fit the small new video devices so you might, for example, avoid small text or other details that could be lost on such a small screen.
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