Self Replicating Awesomeness: The Marketing of No Marketing
Self Replicating Awesomeness: The Marketing of No Marketing
Jun 20, 2008
http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.MarketingofNoMarketing.mp3
‘Conversation’ & ‘community’, yes, yes. Of course. Given. But how, exactly? Do you want people to find out about and play with your awesome Web stuff without being skeevy about it? Serious about including your users in the long-term creation and evolution of your products? Together, we’ll divine the best ways to unmarket and create self-replicating awesomeness.
Chris Heuer
Partner,
The Conversation Group
Tara Hunt
Co-Founder,
Citizen Agency
Jeremiah Owyang
Forrester
Deborah Schultz
Founder/Chief Catalyst,
deborahschultz.com
David Parmet
Owner,
Marketing Begins At Home LLC
Hugh MacLeod
Grand Pooh-Bah,
gapingvoid.com
