http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.MarketingofNoMarketing.mp3
‘Conversation’ & ‘community’, yes, yes. Of course. Given. But how, exactly? Do you want people to find out about and play with your awesome Web stuff without being skeevy about it? Serious about including your users in the long-term creation and evolution of your products? Together, we’ll divine the best ways to unmarket and create self-replicating awesomeness.
Chris Heuer Partner, The Conversation Group
Tara Hunt Co-Founder, Citizen Agency
Jeremiah Owyang Forrester
Deborah Schultz Founder/Chief Catalyst, deborahschultz.com
David Parmet Owner, Marketing Begins At Home LLC
Hugh MacLeod Grand Pooh-Bah, gapingvoid.com
