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http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.MarketingofNoMarketing.mp3

‘Conversation’ & ‘community’, yes, yes. Of course. Given. But how, exactly? Do you want people to find out about and play with your awesome Web stuff without being skeevy about it? Serious about including your users in the long-term creation and evolution of your products? Together, we’ll divine the best ways to unmarket and create self-replicating awesomeness.

Chris Heuer  Partner,  The Conversation Group

Tara Hunt  Co-Founder,  Citizen Agency

Jeremiah Owyang Forrester

Deborah Schultz  Founder/Chief Catalyst,  deborahschultz.com

David Parmet  Owner,  Marketing Begins At Home LLC

Hugh MacLeod  Grand Pooh-Bah,  gapingvoid.com