Andrew Baron, founder of Rocketboom came by the Beet.TV studios earlier today for a debrief about the just announced syndication deal and its implications for his company.
Andrew told me that the guaranteed revenue from syndication will provide the resources to
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increase production by as much as double. He doesn't plan new shows, only an expansion of Rocketboom which has five episodes a week.
He thinks the distribution deal will get Rockeboom broad attention on Playstations, mobile devices and on television.
Moreover, for Andrew and his crew, the deal with Sony establishes the viability of the business of Rocketboom and provides value for potential investors.
In this clip, he speaks about the challenges in making a profitable Web video business. He says that starting the show when he did, he was early.
Ever the optimist, he says that the fledgling business of Web video production and new networks like Revision3, Federated Media and Blip.tv will become real businesses in 12 month. He says serious producers can enter the field now with a strong focus and low overhead. Amen.
After publishing nearly a thousand episodes, it's terrific that Andrew has hooked up with such a powerful distribution partner. Congrats.
-- Andy Plesser, Executive Producer
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