Reuters, the global news organization which produces some 125 video clips a day, has just launched a program to make videos available to publishers big and small on a licensing basis. We first reported on this development last week.
In our second interview with
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th Reuter's Mitch Koppelman, we learn more about the program. He explains that publishers have a great deal of latitude in inserting video around and onto the stream. Moreover, while the terms of the license provides 30 day use, publishers are permitted to provide downled media.
Downloaded news clips are in increasing demand and having the permission to provide them is a big advantage. Last year, in an interview with Tom Kennedy, Managing Editor for Multimedia at the Washington Post, I was told that the Post provides more downloads then streams.
-- Andy Plesser
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