Pret a Rouler...A Cycle Extravaganza

Pret a rouler is a Cycle Fashion show funded by Transport for London, Pashley, Exelite. The event took place in London at the Village Underground and was produced by Engee.de and choreographed by Jason Piper, legendary for his role as 'the swan' in Mathew Bourne's Swan Lake. It showcases innovative, exceptional talents and their take on what cycle clothing should be like. 'Pret a Rouler' or 'ready to roll' is a multi-media experience, rather than a fashion catwalk in its traditional sense. Models are naturally on bikes. An interactive event, it takes the audience behind the scenes giving a unique insight into design processes and access to the designers themselves.