The European Media Management Association 2009 Conference (EMMA) was held at the ESCP Europe Paris Campus on February 13-14, 2009. The annual conference enables researchers in the field of management, economy and sociology with interest in the media sector to present and discuss
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their research work and findings. - welcome address Pr. Alain Chevalier, Academic and International Dean of ESCP Europe, Pr. Lucy Küng, Jönköping International Business School, President of EMMA - ESCP Europe Dean Pr. Pascal Morand's speech - Pr. Ghislain Deslandes, ESCP-Europe: "From conversation and shared content to the participative economy"; - Laurent Fonnet, Media Consulting Group: "Analysis of three French websites: Agoravox, Rue89, LePost.fr"; - Pr. Antoine Godbert, ESCP Europe: 'The emergence of "de-universalized" ethical control?". - Pr. Leona Achtenhagen, Jönköping International Business School: "The Role of Entrepreneurial Orientation in Combining Old and New Media"; - Pr. Robert Brookey, Northern Illinois University: "Whos Wii? Nintendos Blue Ocean Strategy".
Author: escp
Tags: media mass emma conference international escp europe management european paris campus sociology economy
Posted: 23 June 2009
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