Have you seen those billboards for Bell — in huge letters, it says “Watch Spiderman on your cell phone!” As if we’ve all been craving that feature.
So I decided to find out how easy it was to find Spiderman and watch it on a movie-compatible Bell
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phone. Along the way, I explain why the cell phone industry seems intent on selling us more and more features, making our phones increasingly complicated.
Some geeky production notes. I wrote this script on a flight to Regina, recorded the interview that night in the Regina casino, voiced it in my hotel room the next day, and mixed it on the flight (and cab ride; see photo to the right) home.
All done using Audacity, the free open-source desktop audio workstation.
Download/Listen to arpu.mp3
This is an article from Tod Maffin, a social media strategist, national broadcaster, and leading keynote speaker.
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