Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing Voices spoke with the head of Phluant Mobile, David Breckling, to find out what the trends and challenges are in executing innovative mobile marketing campaigns. Tags: mobile, mobile entertainment, Marketing Voices, Phluant Mobile, David Breckling
