http://audio.sxsw.com/podcast/interactive/panels/2008/SXSW08.INT.20080310.DefendingYourReputation.mp3 Reputation is far more fragile on the Internet, both for companies and individuals. A single compromising blog post can be incredibly damaging, and Google often magnifies the pain, making it difficult to shake. Using video interviews and detailed case studies, this presentation explores the practical strategies people and companies are using to create teflon reputations. The common thread: they embrace the Internet s openness instead of fighting it. Thor Muller CEO Satisfaction Unlimited
